Why Boulevard Is Possibly the Greatest Company on Earth

Discussion in 'Breweriana' started by fostah, Dec 18, 2012.

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  1. fostah

    fostah Initiate (0) May 1, 2009 Massachusetts
    Beer Trader

    So, we had our second child in October, named him Brett (I'm sure you can all make the logical inferences). A few weeks after his birth, I was gifted a bottle of Saison-Brett from our (the store I work at) distro rep for Boulevard after a tasting (the bottle was extra stock that hadn't been opened at the tasting, and I had just come back from my leave). I brought the bottle home and showed the wife, who commented on the bottling year on the label, and how the bottle would be a pretty kick ass commerative of Brett's birth this year. I noticed the individual numbering, and commented on how truly kick ass it would be to have Bottle #1012 (Brett's birthday) from the 2012 batch as a keepsake. I checked into my stock, and found that we had higher bottling numbers.

    So I emailed Boulevard, thinking they might know which case, on which pallet, then in which direction bottle #1012 went. I know they have a relatively limited distribution (Midwest/East Coast) and thought Beer Advocates might be able to help me from that point on. I expected either: "Hey, dude! Thanks for drinking our beer! That bottle seems to have ended up somewhere in Delaware or New Jersey!" or "Hey, dude! Thanks for drinking our beer! We have no idea where that bottle is!". This is the email I received:

    Greetings, Matt-

    Thanks so much for your message, and congratulations on the birth of your son Brett!
    I have good news and bad news:
    Unfortunately, we have no way to find an individual bottle of Saison-Brett. The bottles in that release have long since been scattered to the four winds.

    Your appreciation for our beers and your loyalty and hard work should not go unrewarded, however...I have an idea that may serve as a suitable commemorative of Brett's arrival. I hope you'll like it. May we have your mailing address?


    Payton Kelly
    Creative Director, Boulevard Brewing Company
    2501 Southwest Boulevard
    Kansas City, Missouri 64108
    (personal information redacted)​

    So I send him my mailing address, with no real expectations, and it fell to the back of my mind. Today, I got a package from Boulevard. It was much larger than I could've ever expected, and this is what it contained:


    Matted, framed, and signed by Payton Kelly (Creative Director) and John McDonald (Founder and President) of Boulevard Brewing Co. It's being hung in Brett's room, and I can't wait to tell him the story of why there's a beer's label with his birthdate on it in his room!

    Say what you want about their beer (I'm a huge fan, but that's obvious), this is WAY above and beyond reasonable expectations of a company. So, yeah. Pretty awesome group of people over there in Kansas City.
  2. jasonmason

    jasonmason Initiate (171) Oct 6, 2004 California

    Things like this remind you that for all we grouse about it here, the craft beer community can be pretty amazing sometimes. Congrats!
    BedetheVenerable likes this.
  3. booyahachieved3

    booyahachieved3 Initiate (112) Sep 5, 2012 Kansas
    Beer Trader

    I've become a huge fan of Boulevard living in KC. They put out a great product and do a lot of cooperative stuff in the community.
  4. jroberge1981

    jroberge1981 Initiate (167) Apr 4, 2009 North Carolina
    Beer Trader

    That is pretty darn cool, to say the least.
  5. CritterTN

    CritterTN Initiate (0) Jan 21, 2012 North Carolina
    Beer Trader

    That is a great story! They just came to NC and I'll spread this story to my friends! Congrats on the birth of your son!
  6. MarcatGSB

    MarcatGSB Initiate (0) Jan 8, 2011 Michigan

    Way cool move. And they now house one of six master Cicerones in the world. I, am too, a huge fan of their beer.
  7. Arodnum1

    Arodnum1 Initiate (0) May 14, 2012

    if one of my bottles was 1012 i would offer it to you, but both of mine are in the 9000 range... but thats still really awesome they did that for you, lot of respect for Boulevard
  8. Wolfpack2005

    Wolfpack2005 Initiate (0) Oct 15, 2010 North Carolina

    Thats awesome! We just recently got Boulevard Brews in our area and I was already a pretty big fan of their beers, but after seeing this it makes me like them even more. Congrats!
  9. Knapp85

    Knapp85 Poo-Bah (6,425) Dec 25, 2009 Pennsylvania
    Beer Trader

    You gotta love the people who really care in this world. This is fantastic, Congrats on everything!
    fujindemon74 likes this.
  10. jl28r1

    jl28r1 Zealot (511) Jan 10, 2011 Texas

    Awesome of them and congrats to you!
  11. aasher

    aasher Poo-Bah (2,572) Jan 27, 2010 Indiana
    Beer Trader

    Very cool! Good to know Boulevard is more than a pretty face.
  12. fostah

    fostah Initiate (0) May 1, 2009 Massachusetts
    Beer Trader

    Thanks to all for the congrats. I really wanted to make sure the greater BA community heard this, as it is a pretty bad ass, awesome, and frigging amazing thing for them to do.

    davey101 likes this.
  13. shangwang

    shangwang Initiate (0) Aug 1, 2007 Pennsylvania

    Congratulations, and cheers... awesome story.
  14. match1112

    match1112 Initiate (0) Mar 2, 2011 Illinois

    Congrats on the birth of your son! Boulevard is a great company and this is just one more reason that I will continue to purchase their products.
  15. Chelsea1905

    Chelsea1905 Devotee (452) Sep 3, 2008 Washington
    Beer Trader

    Thanks for sharingthe story, and congrats on the addition to your family
  16. kingofhop

    kingofhop Initiate (0) May 9, 2010 Oklahoma

    Very nice post. Coincidentally, bought a six of Nutcracker Ale earlier today. It's chillin' right now and I won't open one till tomorrow, but I'll be thinking about this thread when I do. Congrats.
  17. mwilbur

    mwilbur Meyvn (1,314) Dec 2, 2007 Minnesota

    Congratulations to you! I was already a huge fan of their beers, but this pretty much makes me smitten for life.
  18. davey101

    davey101 Meyvn (1,080) Apr 14, 2009 Connecticut
    Beer Trader

    This might be the coolest thing I've heard of a brewery doing. Boulevard ftw!!!

    Congrats as well!
    fujindemon74 and kingofhop like this.
  19. Thecherryman

    Thecherryman Initiate (0) Dec 8, 2010 Arizona

  20. Acidisco

    Acidisco Initiate (0) Apr 20, 2010 Massachusetts

    Interesting to see this thread right now, as I just drank a 750 of Saison-Brett by myself that I had been holding onto since this summer. Bottle # 5326, but if it was your number... oh snap!
    fostah likes this.
  21. draheim

    draheim Poo-Bah (2,431) Sep 18, 2010 Washington
    Beer Trader

    Anyone pick up any baby diaper in the 2012 Saison-Brett? :wink:

    JK. One of my all-time favorite beers from one of my all-time favorite breweries (and yes, they distribute all the way out here in Washington, God bless them). Great story OP.
  22. pixieskid

    pixieskid Initiate (0) Jun 4, 2009 Germany

    Have always enjoyed their beers and am glad to hear that they are nice people.

    It's not just about the beer, it's about the people behind the beer...
    BedetheVenerable likes this.
  23. JonnyBeers

    JonnyBeers Disciple (326) Oct 24, 2012 British Columbia (Canada)
    Beer Trader

    Just went and checked, my bottle # is 25,000 something lol. Love the beer, awesome story!
  24. mychalg9

    mychalg9 Champion (849) Apr 8, 2010 Illinois
    Beer Trader

    Very cool!
  25. WassailWilly

    WassailWilly Initiate (0) Sep 8, 2007 New York

    It is truly amazing how generous some breweries are indeed.
    Never ceases to amaze me . Boulevard hit it out of the park for sure .
  26. flayedandskinned

    flayedandskinned Initiate (0) Jan 1, 2011 California
    Beer Trader

    Awesome and congrats!!
  27. fujindemon74

    fujindemon74 Initiate (0) Nov 7, 2012 Pennsylvania

    That is awesome.
    Congratulations :grinning:
  28. Lutter

    Lutter Initiate (0) Jun 30, 2010 Texas

    Awesome story.

    I hope you're keeping a bottle of that around for him to try when he's 21. :slight_smile:

    If you want some more Brett-related items, here's another beer they dastardly named after your son:

  29. BColton1

    BColton1 Initiate (0) Jan 7, 2005 Rhode Island

    Great story...and congrats on the birth of your son! Good luck.
  30. GennyCreamAle

    GennyCreamAle Initiate (0) Feb 25, 2009 New York

    What a great story, congrats. I didn't need any more reason to drink their brews. Through some of the employees I have met while visiting KC and the fact that they actually respond to emails, I already knew they were a high quality organization.
  31. Providence

    Providence Initiate (0) Feb 24, 2010 Rhode Island

    I'm sure Inbev would have done the same thing.
    FPWolff and jmalex like this.
  32. Providence

    Providence Initiate (0) Feb 24, 2010 Rhode Island

    Congratulations on your son, enjoy your first holiday season with him!

    Boulevard makes great stuff. It's a little pricey so I frequently pass by it, but when I do spring for it I am never let down. I think Double Wide is an excellent DIPA and Tank 7 is a wonderful brew as well.
  33. booyahachieved3

    booyahachieved3 Initiate (112) Sep 5, 2012 Kansas
    Beer Trader

    What's a 750 of Tank 7 run in RI, if you don't mind me asking?
  34. Providence

    Providence Initiate (0) Feb 24, 2010 Rhode Island

    I'm not sure honestly, but it's always an amount that makes me look away. I'd wager to guess around $13?
  35. booyahachieved3

    booyahachieved3 Initiate (112) Sep 5, 2012 Kansas
    Beer Trader

    Wow, I'm not too familiar with mark-ups based on distribution but that's a healthy 65% markup compared to prices here in KC. Stock up if you ever head to the midwest!
  36. nate8767

    nate8767 Initiate (82) Nov 1, 2011 Alabama
    Beer Trader

    Yep, $8-9 in Texas as well
  37. Treebs

    Treebs Initiate (0) Apr 18, 2011 Illinois

    I know of a few stores that still have some on the shelves. I'll look around today on my lunch break and see if any come close to your son's birthday. Very awesome and congrats!
  38. Kaz646

    Kaz646 Initiate (0) Dec 14, 2010 California

    Wow that is really cool. Congrats to you and your wife as well!
  39. ColonelCash

    ColonelCash Initiate (0) Jul 6, 2011 Tennessee

    Makes me want to buy another 4 pack of Tank 7. So, so tasty.
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