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why so hard,to find fresh bell's two hearted?

Discussion in 'Great Lakes' started by cadizkyguy, Feb 8, 2013.

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  1. cadizkyguy

    cadizkyguy Initiate (0) Mar 17, 2008 Kentucky

    I find this beer tends to fall off in quality at two months. But I always have a,hard time finding it 'fresh.' What gives.. Plenty of three month old two hearted, but rarely anything under six weeks?
  2. Vav

    Vav Aspirant (291) Jul 27, 2008 Illinois

  3. Stevedore

    Stevedore Poo-Bah (3,774) Nov 16, 2012 Wisconsin
    Beer Trader

    I would just drink it when it's on tap
  4. beergurujr

    beergurujr Aspirant (230) Oct 27, 2003 Illinois

    It all depends on the beer distributor- the guy that sells it to the guy you buy it from. If he is judicious with his purchases from Bell's, he will buy just enough to move, say, two months' worth to retailers. OTOH, if he is more concerned about making more $$$ for himself buy buying shit tons of Two Hearted (and everything else in the portfolio) and getting a volume discount, and then reselling all of it over four months... well that is what happens. Also stupid stuff like not rotating stock at either the distributor or retailer can result in issues like the one you bring up.
  5. stephenieman

    stephenieman Initiate (0) Oct 14, 2011 Illinois

    "Me winning isn't, you do"
    - Ty Webb
    crushedvol likes this.
  6. steebo777

    steebo777 Zealot (511) Jun 30, 2009 Michigan

    I find it within a week or two dated all the time.
  7. handro

    handro Initiate (0) May 25, 2012 Wisconsin

    I blame the label art. Only people who are looking for it will be buying it. I doubt anyone goes into a liquor store and randomly picks it up.
    FEUO likes this.
  8. Mattmc1973

    Mattmc1973 Initiate (170) Jun 4, 2008 Michigan
    Beer Trader

    Since they expanded their capacity and are making more, I'm finding it stays on the shelves longer. About a year ago, you'd find week-old Two Hearted all the time. It would go from the brewery, to the distributor, to the store and be sold in a matter of days. They just couldn't keep up with demand. But since they increased output, there's more to be had and it sits a bit longer.
  9. myersk27

    myersk27 Aspirant (291) Oct 21, 2011 Indiana
    Beer Trader

    I found the december 2012 vintage to be quite nice last night....
    Shmuffalo likes this.
  10. Holiday1072

    Holiday1072 Initiate (158) Nov 18, 2008 Michigan

    The popularity of the beer has grown to the point that distributors need to have more and more on hand in order to satisfy demand and keep from running out every week, if they cannot get JIT delivery from Bell's which is impossible. The dates just back up because of the large demand and need for a larger supply. We are running with 12/27/13 batch of Two Hearted right now, and last weeks order was bottle dated 12/26/13. Your best bet is to find a store with a high turnover rate for Two Hearted, not the guy buying once a month from the distributor.
    steebo777 likes this.
  11. nickapalooza86

    nickapalooza86 Initiate (0) Feb 23, 2010 Wisconsin

    I have noticed this recently... I have always been able to find it under a month around here.... It has to do with the just strait up low quality of our distributors around here and their inability to recognize that IPAs are supposed to be fresh. It flys off the shelf here... That being said in early January there was 12/11 and 12/17 everywhere, but since then they have been filling the shelves with 10/02/12.... I mean how do some of these people work in the beer industry, they sure as hell did not get the 10/02 after the december bottlings from the brewery. That is what you get when your Miller Distributor handles a ton of craft. What do you think the owners really care about Bells or Miller...
    beergurujr likes this.
  12. nickapalooza86

    nickapalooza86 Initiate (0) Feb 23, 2010 Wisconsin

    On a different note this is one thing I do like about Goose Island... ever since they were bought out their beer gets to the shelf in record time, geee I wonder why that is...
  13. cadizkyguy

    cadizkyguy Initiate (0) Mar 17, 2008 Kentucky

    I wish bell's could address the,freshness issue with its,distributors. I'm sure there is some jan and feb 2013 two hearted out there. Today I had to settle on some bottled 12-17-12... 8 weeks old which I believe when ipas begin to fade.
  14. Andygirl

    Andygirl Initiate (0) Jan 3, 2013 Michigan

    I can always find it fresh. It's such a basic beer here it's even fresh at the grocery store.
  15. beergurujr

    beergurujr Aspirant (230) Oct 27, 2003 Illinois

    Bell's does pay attention to it's distributors.... but with only maybe one or at most two brewery reps per state, and several or more distros per state, stuff happens. Yes the distributors need to step their game and employ more craft savvy people, especially at the warehouse level. That's where new beer often gets dumped in front of older beer, instead of being rotated to be behind the older stuff. It's all about being conscientious and not just earning a paycheck. Yeah it takes time and physical effort to rotate product- but if you're not doing that, you're failing.
  16. 2BDChicago

    2BDChicago Aspirant (253) Nov 21, 2010 Illinois
    Beer Trader

    Can we at least give Bell's the props they deserve for the very clear date stamp on all their bottles. There should be a thread calling out all those brewers that completely skip this important step, in ensuring customers get the best out of their beers.
    RC0032 and beergurujr like this.
  17. MarcatGSB

    MarcatGSB Initiate (0) Jan 8, 2011 Michigan

    Agreed, Bell's has always been on the forefront of dating...Easy to read, on the label, not the bottle. And I like the new coding system they attached, with the A, B, C. Nice touch.
    stayclean likes this.
  18. handro

    handro Initiate (0) May 25, 2012 Wisconsin

    Yeah I wish there was a standard dating system. There are a lot of IPA's that I would like to try but they don't put dates on them so I will never try them.

    Just noticed that Two Hearted had a price drop around here from $10 to $8 which is pretty nice. Was going to pick some more up but decided to try some Sierra Nevada Ruthless Rye IPA instead.
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