Will Stone's "Enjoy By' Series influence other brewers re: freshness dating?

Discussion in 'Beer Talk' started by yemenmocha, Jan 30, 2013.


How will Stone's ENJOY BY affect freshness dating in the craft beer market?

  1. Big positive - more breweries will be pressured to use dating

    31 vote(s)
  2. Some positive impact, but not much

    119 vote(s)
  3. No positive impact

    40 vote(s)
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  1. fmccormi

    fmccormi Meyvn (1,336) Oct 24, 2010 California
    Beer Trader

    So Flower Power is definitely three months? I sometimes hear three or four months, and then not all bottles are the same. Most have notches, but I swear others I've seen have ink printed dates, it's all confusing.
  2. jesskidden

    jesskidden Meyvn (1,293) Aug 10, 2005 New Jersey

    Besides the fact that the notch is only on a month (not the first week, a middle week or last week, etc) the confusion, I think, also comes from the fact that the label says "Best Before" the month notched. In other words, if it's notched for May, Ithaca recommends that you drink the beer by the end of April.

    And that's how the current case I have works out- Bottled on 1/28/13, Best Before May notched - so I've got approx. 3 months to drink it - Feb, March, April.

    The "3 months" (or maybe it's techincally "120 days"?) has also been confirmed on the old forums by an Ithaca employee.
    cavedave likes this.
  3. fmccormi

    fmccormi Meyvn (1,336) Oct 24, 2010 California
    Beer Trader

    Yeah. It's weird. I swear I've seen printed ink dating on their bottles, though. Haven't seen them in a while, which is a shame. Hard to get fresh Flower Power around here.
  4. char005

    char005 Initiate (0) Feb 24, 2011 Pennsylvania

    everyone talking about 12-12-12 is probalbly referring to the vertical epic with that release date, which is not an IPA to be consumed fresh. Meant to be ageable actually. The other release was 12-21-12 for the Enjoy By series. Enjoy By sells out real quick.
  5. RockAZ

    RockAZ Disciple (377) Jan 6, 2009 Arizona
    Beer Trader

    Considerable risk is an exaggeration on one beer label on one special promo, perhaps not so much if it becomes hundreds all the time. I remember when Coors first hit the shelves in the '70's, that beer would really go bad quick as at the time it was still "unpasteurized" if I have the term right. Whatever, that stuff really stank after a year. As for the distributors being responsible you are correct they have the responsibility for the freshness issue, but it is a subtle difference in responsibility when the bottle label screams "Turns to Sh!t by this DATE" and when it just shows the bottling date. Why set up a situation where the retailer has to demand satisfaction when he bought too much of a fragile thing? Sure, I expect this from fresh produce, but not my beers, I can/will/do take a chance on old dates on a wide variety of beer styles and have enjoyed the experience.

    "jesskidden" , you and I are not really disagreeing on our mutual preferences for fresh beer over stale. When I must have fresh beer I go to one of the local breweries on kegging day and take one home. Bottles, eh - sometimes I have had to settle for what's there, and for the last few years have not been disappointed in what my Tucson, AZ retail stores have on offer. And can I assume at least we both agree that all bottles should have a bottling date clearly marked on it? To allow the consumer to make a decision for themselves (and share it here), on when the beer becomes past its prime?

    Last bit - I like to order kegs from Belgium and the incredibly high cost of steel/aluminum keggery transport demands another option and they are offering disposable/one-way kegs. The food grade "plastics" are bio-degradable and encased in cardboard boxes - check them out, I think they are "Green", or as much as the absurdity of hauling such a decadent 1st World product halfway around the world can be.
  6. jesskidden

    jesskidden Meyvn (1,293) Aug 10, 2005 New Jersey

    Coors was one of the US pioneers of the "micro-filter/sterile fill" (what Miller went on to call "Cold Filtering", their trademarked term) method of packaging as an alternative to pasteurization. They even did the earliest work on the aluminum beer can in the US in the late '50's as part of that research. When they were still "regional" (west of the Miss.) they did have one of the shortest shelf-life periods - 60 days - at a time when most US brewers were using 90-120 days. No US brewer of the era would have used 1 year back then.

    Coors also required their distributors to keep the beer refrigerated and also "requested" it of their retailers (with mixed results). Most sources suggest that those requirements were overly cautious, enacted by the older generation of Coors management (one more concerned with quality than expansion, perhaps?). Coors Banquet is supposedly still not pasteurized (Depending on the brand, MillerCoors beers may be heat-pasteurized or cold-filtered and sterile-filled- "How We Brew" MillerCoors) but the beer now uses the MillerCoors "17 weeks" shelf life period for their standard domestic beers as I understand it.
  7. rxeight

    rxeight Aspirant (294) Feb 5, 2012 Illinois

    I really hope that it encourages places to just date their bottles. Freshness is key for any IPA. I wont buy unless less than a month old. Makes a big difference.
  8. jesskidden

    jesskidden Meyvn (1,293) Aug 10, 2005 New Jersey

    re: Coors' 1970-80's era shelf life date coding:

    --- from A Hatfull (sic) of Questions about Coors, Adolph Coors Company, 1982​
  9. RockAZ

    RockAZ Disciple (377) Jan 6, 2009 Arizona
    Beer Trader

    And that was good beer during that era, with its double-bubble pop-top. That was refreshing beer and sadly, either their recipe or my tastebuds have changed since I cannot stand it now.
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