Release Yuengling releases new year-round beer: Golden Pilsner

Discussion in 'Beer News & Releases' started by Samlover55, Mar 20, 2018.

  1. Samlover55

    Samlover55 Defender (628) Oct 8, 2015 New York
    Trader

    Pottsville, PA, March 20, 2018 - D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is adding a new beer to its iconic core product portfolio, Yuengling Golden Pilsner, a modern pilsner crafted with the perfect balance of hop and malt character for crisp, smooth refreshment. Born from six generations of brewing expertise, Golden Pilsner is Yuengling’s first year-round beer to debut in 17 years.

    “Yuengling Golden Pilsner is our unique interpretation of a refreshing pilsner, with all of the qualities consumers have come to expect from Yuengling in a beer that is highly sessionable and full of flavor,” said Jen Yuengling, 6th generation brewer, D.G. Yuengling & Son, Inc. “We continue to listen to our fans and we saw an opportunity to deliver a new Yuengling beer that complements our core portfolio of iconic beers including Traditional Lager, Light Lager, and Black & Tan.”

    At 4.7% ABV and 135 calories, Yuengling Golden Pilsner – an all malt beer – combines pale and specialty malts, and Hallertau and Saaz hops, to create a bold, noble hop flavored brew that with a smooth, clean finish. The balance of flavors and enhanced drinkability offers a “New Standard in Refreshment” for beer drinkers. “We spent over 18 months developing this beer and believe it is a great choice for outdoor, social and active occasions. We’re excited for consumers to try it,” said Yuengling.

    Starting April 1, Yuengling Golden Pilsner will be available in cans and bottles in several markets: Cleveland, Ohio; Harrisburg and Schuylkill County, PA; Atlanta; the Virginia Beach area; and Rhode Island. In Florida, Yuengling Golden Pilsner will be available in the Tampa and Fort Myers area as well as Orlando. Yuengling Golden Pilsner will expand throughout Florida and Georgia in April and May, and be available across Yuengling’s entire 22-state footprint by the end of the year. To find where Yuengling beers are sold visit https://www.yuengling.com/find-our-beer.

    For more information about Yuengling, “like” Facebook page (https://www.facebook.com/Yuengling), follow on Twitter (https://twitter.com/Yuengling_Beer) and Instagram (https://www.instagram.com/yuenglingbeer/) or visitwww.Yuengling.com.


    About D.G. Yuengling & Son, Inc.
    Based in historic Pottsville, PA, D.G. Yuengling & Son, Inc., America's Oldest Brewery®, is family-owned and operated since 1829. Now sold in 22 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest and now Golden Pilsner. Get news, updates and access media images at https://www.yuengling.com/news.

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  2. Prep8611

    Prep8611 Aspirant (246) Aug 22, 2014 New Jersey

    I will try this by the caseload.
     
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  3. denver10

    denver10 Poo-Bah (2,400) Nov 17, 2010 New Mexico

    I would try this by the case load if I still lived in Philly.
     
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  4. Kadonny

    Kadonny Meyvn (1,312) Sep 5, 2007 Pennsylvania
    Trader

    Yup, I'll be drinking this during the summer. Glad to hear cans are coming too.
     
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  5. Ranbot

    Ranbot Zealot (544) Nov 27, 2006 Pennsylvania

    I expect plenty of Golden Pilsner in my future. My father-in-law's house beer is Yuengling Lager, so I'll probably buy him a case. He likes most other Yuengling beers (except the IPL).

    Regarding the IPL, I'm not surprised it was discontinued. It never fit well in their broader portfolio and wouldn't appeal to their core Traditional Lager-drinkers (~80-85% of their sales according to the article). Beer geeks may have liked the IPL, but we aren't loyal purchasers, even to the beers we say we like, and a brewery of Yuengling's size needs more dependability. The Golden Pilsner fits better in their overall portfolio and pilsner popularity is up lately, so it's good timing.
     
  6. JackHorzempa

    JackHorzempa Poo-Bah (3,651) Dec 15, 2005 Pennsylvania
    Premium

    What does he think of Lord Chesterfield?

    I see a side-by-side tasting of Lord Chesterfield vs. Golden Pilsner in my future.

    Cheers!
     
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  7. tzieser

    tzieser Savant (983) Nov 21, 2006 New Jersey
    Trader

    Well this is some good news. Easily makes up for the loss of their summer hefeweizen, and then some! (i prefer lagers/pilsners over hefes)

    Isn't Lord Chesterfield a lagered-ale sorta thing? I'd expect that (or at least hope that) Golden Pilsner will be a totally different animal from Lord Chesterfield, but what do I know
     
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  8. JackHorzempa

    JackHorzempa Poo-Bah (3,651) Dec 15, 2005 Pennsylvania
    Premium

    I have discussed this ad nauseam in several previous threads. Lord Chesterfield is fermented with a lager yeast. As far as I am concerned Lord Chesterfield is a lager.

    Cheers!
     
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  9. tzieser

    tzieser Savant (983) Nov 21, 2006 New Jersey
    Trader

    Sorry that I did not read said 'several threads'. I can't be everywhere, you know (though I do try:laughing:).

    I remember there being something abnormal about the beer though. Is it warm fermented or not lagered very long? Perhaps I'm getting it confused with a different beer altogether.
     
  10. JackHorzempa

    JackHorzempa Poo-Bah (3,651) Dec 15, 2005 Pennsylvania
    Premium

    Do you have a source that you can reference or link here?

    Cheers!
     
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  11. Ranbot

    Ranbot Zealot (544) Nov 27, 2006 Pennsylvania

    He likes Lord Chesterfield. He is the archetypal Yuengling customer...nearly all the beer he buys is Yuengling, and mainly Traditional Lager, with occasional purchases of Lord Chesterfield, Premium, and variety cases; and he tried but never returned to the IPL and Summer Wheat. I suspect Golden Pilsner will be more in his wheelhouse, but we'll see.
     
  12. JackHorzempa

    JackHorzempa Poo-Bah (3,651) Dec 15, 2005 Pennsylvania
    Premium

    Given what you have posted I would think he would like this beer as well. He seems to be more of a 'traditional' lager/beer drinker.

    I found it interesting that in the video Jennifer Yuengling stated "refreshment category" twice. From my perspective Lord Chesterfield fits perfectly within this category.

    Cheers!

    P.S. Patrik (@Crusader) I thought you might be interested in this thread.
     
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  13. jesskidden

    jesskidden Meyvn (1,336) Aug 10, 2005 New Jersey

    Yuengling began fermenting Lord Chesterfield Ale with lager yeast at warm temperatures around 1960 - this process, resulting in a brew known within the industry as a "bastard ale", was very common in the pre-craft era when many breweries were not set up for using multiple yeasts (and, probably, the fact that ales in general had shrunk to under 2% of the US beer market by the 1960s was also a reason). LCA was hardly unique in this aspect.

    It's why the legal definition of "ale" in the US (below) does not specify top or bottom fermenting yeast.
    Other such ales in the US included Rainier Ale, Schoenling, Little Kings Cream Ale and Rheingold's version of McSorley's Cream Ale, etc. Likely today's Miller-brewed Ballantine XXX Ale from Pabst is also fermented with lager yeast.
     
  14. tzieser

    tzieser Savant (983) Nov 21, 2006 New Jersey
    Trader

    Nope, nothing. Zip. Nada....which is why I said
    Maybe I was thinking of a California Common-style beer. Isn't Ballantine Ale also brewed with lager yeast? @jesskidden would correct me if I'm wrong, i'm sure. I'm certainly not the homebrew ninja that you are, jack, but doesn't warm-fermenting with lager yeast result in a much higher carbonation presence than your typical cold conditioned lager? Appreciate the insight regardless.

    EDIT: wow, and @jesskidden replies to my comment before he even knew I was calling for him. Not only is he an expert beer historian, he is a clairvoyant expert beer historian! Superb comment as always. Glad I'm not going crazy.
     
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  15. jesskidden

    jesskidden Meyvn (1,336) Aug 10, 2005 New Jersey

    Dick, Senior - 1982 GABF Program
    [​IMG]

    Dick, Junior - Modern Brewery Age 1999
     
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  16. JackHorzempa

    JackHorzempa Poo-Bah (3,651) Dec 15, 2005 Pennsylvania
    Premium

    Yes, California Common beers are brewed using lager yeast at a warmer (e.g., 60 degrees F) temperature.
    I know that other homebrewers have brewed with lager yeast (Wyeast 2124) at warm temperatures (e.g., 68 degrees F) and they have reported that the beers come out very clean (i.e., like a lager should be). I homebrew with 2124 a lot but I have never personally fermented warm with this strain.

    And yes, JessKidden will indeed respond since he was the person that I sort of referenced earlier (i.e., ad nauseum). Yuengling is a brewery set up to brew lagers (e.g., Traditional Lager, Premium, etc,). Lord Chestefield has all of the attributes of a lager beer (I drink it regularly).

    Cheers!
     
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  17. tzieser

    tzieser Savant (983) Nov 21, 2006 New Jersey
    Trader

    Cool. I'm just glad that my ADD failed and I somehow remembered that LC was warm fermented (even though I admit I forgot the fact it uses lager yeast). Thank you for clarifying, both of you.
     
  18. JackHorzempa

    JackHorzempa Poo-Bah (3,651) Dec 15, 2005 Pennsylvania
    Premium

    I hope to discover whether that is still the case.

    I spoke to the head brewer of Yuengling (John Callahan) for 15-20 minutes a few weeks ago at the Philly Bierfest. I neglected to ask this specific fermentation question. I did mention to him that Lord Chesterfield was one of my favorite lagers from Yuengling as I drank it and he agreed with me here.

    I look forward to trying this latest lager (Golden Pilsner) from Yuengling.

    Cheers!
     
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  19. tzieser

    tzieser Savant (983) Nov 21, 2006 New Jersey
    Trader

    Let's put it this way: I'm not a betting man and yet I'd be willing to bet that it is warm fermented (not gonna lie, @jesskidden backing me up on this has strengthened my confidence lol) Let me know if you find out; if I'm wrong I'll send you some beer or something.
     
  20. JackHorzempa

    JackHorzempa Poo-Bah (3,651) Dec 15, 2005 Pennsylvania
    Premium

    Sweet! I love free beer!!:slight_smile:

    Cheers!

    P.S. Just this past Sunday I discussed a can of Cape May Snag & Drop that I got for free!!:slight_smile:
     
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  21. Pantalones

    Pantalones Devotee (444) Nov 14, 2014 Virginia

    Haven't tried a new pilsner in a while... I'll be looking out for this one.

    Sad to hear that the Summer Wheat and IPL have been discontinued, though... it was pretty much unheard of to see beers on their level at Yuengling's prices. Was that just this past year (2017) that they stopped making those two? I could've sworn I saw the Summer Wheat on shelves last summer, but I don't recall the IPL ever showing up this winter. I think the local stores all switched to six-packs of Light Lager instead of the seasonals around that time.
     
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  22. ESHBG

    ESHBG Aspirant (221) Jul 30, 2011 Pennsylvania

    Yep, Summer Wheat was out last summer so that was its final run. I'm sad to see it go, as it was a great beer for the price and an easy choice for BBQs and what not. But I love Pilsners and this one sounds like a winner and maybe even close to SA Noble Pils?

    The IPL was just okay to me and I didn't drink it often.
     
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  23. BeerIsland

    BeerIsland Zealot (543) Feb 9, 2003 Pennsylvania

    Interesting thread. Anybody got an idea of price?
     
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  24. BeastOfTheNortheast

    BeastOfTheNortheast Aspirant (274) Dec 26, 2009 Pennsylvania

    I think in PA, the others (IPL and Summer Wheat) were about $28. I am thinking this will be of similar price.
     
  25. Giantspace

    Giantspace Defender (656) Dec 22, 2011 Pennsylvania

    I was paying around $24-26 for wheat and IPL and a few times on sale for $19.99. When wheat first came out it was 19.99 all the time but $ went up the next year.

    I hope this new beer comes to Philly sooner. The distro does not show philly right away.

    Enjoy
     
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  26. cello

    cello Initiate (81) Oct 17, 2013 Pennsylvania

    Had the wife do a blind side by side tasting with Premium and she guessed wrong. Taste almost exactly like Primo but with a little less of that familiar Yuengling "bite"? Seriously disappointed in this one.
     
  27. JackHorzempa

    JackHorzempa Poo-Bah (3,651) Dec 15, 2005 Pennsylvania
    Premium

    Was it refreshing?

    Cheers!
     
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  28. cello

    cello Initiate (81) Oct 17, 2013 Pennsylvania

    :sunglasses: refreshing? I'll leave that up to everyone to decide for themselves. I would choose it over primo though. :beers:
     
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  29. JackHorzempa

    JackHorzempa Poo-Bah (3,651) Dec 15, 2005 Pennsylvania
    Premium

    Was it priced in the same range as Yuengling Premium?

    Cheers!
     
  30. cello

    cello Initiate (81) Oct 17, 2013 Pennsylvania

    bought a six pack of bottles at a grocery store (in Pottsville) for $6.49? probably same as lager bottles by the case at a local distributor.
     
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  31. Crusader

    Crusader Aspirant (240) Feb 4, 2011 Sweden

    It's an interesting product launch for sure. I was watching this video of an interview with one of the Yuenglings and thought it was was interesting since at around 3 minutes she mentions that their lager is 13 IBUs compared with this new beer at 18 ibus. It sounds like their 1980s traditional lager was quite well adjusted to modernity.
     
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  32. JackHorzempa

    JackHorzempa Poo-Bah (3,651) Dec 15, 2005 Pennsylvania
    Premium

    Yup. As she likes to say in this video (and the other video): refreshment category.

    Patrik, when I can get my hands on this beer I plan on conducting a blind taste test of this beer vs. Lord Chesterfield (with the assistance of my wife). I will tag you on that post (likely a NBS post).

    Cheers!
     
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  33. RobHB

    RobHB Initiate (63) Aug 20, 2017 New Jersey

    What the actual fuck? Summer Wheat isn't coming back? That has been one of my main summer go-to beers since it was introduced. It is (was?) a really good US Hefeweizen.

    ..and how is this new Golden Pilsner going to be different from their "Premium" which is also a Pilsner.
     
  34. jesskidden

    jesskidden Meyvn (1,336) Aug 10, 2005 New Jersey

    "All malt ... 18 IBU's ... Hallertau and Saaz hops" according to the info above.
     
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  35. cello

    cello Initiate (81) Oct 17, 2013 Pennsylvania

    seriously taste almost exactly as Primo..... I'm going to miss summer wheat also.
     
  36. RobHB

    RobHB Initiate (63) Aug 20, 2017 New Jersey

    Where was it announced that Summer Wheat wouldn't be coming back? I mean, aside from it not being on the "seasonal beers" page of Yuengling's web site.
     
  37. FBarber

    FBarber Poo-Bah (2,437) Mar 5, 2016 Illinois
    Premium Trader

    http://www.cpbj.com/article/2018032...-releases-first-new-flagship-beer-in-17-years
     
  38. BeastOfTheNortheast

    BeastOfTheNortheast Aspirant (274) Dec 26, 2009 Pennsylvania

    Didn't think Summer Wheat was all that great, so not having high expectations for the Pilsner. Will def. try it though.
     
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  39. KEEPonPOURING

    KEEPonPOURING Initiate (177) Oct 28, 2015 Virginia
    Trader

    This is great news. Just in time for summer.
     
  40. Ahonky

    Ahonky Initiate (124) Feb 13, 2018 New York

    I will never see the appeal of this brand. Everything they make is sub-par, apart from their Hef, which is perhaps serviceable. Yuengling Lager is one of the worst beers produced in America. I'll take a ice cold Bud over it any day of the week.
     
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