Strolling through Kassel, Germany, where the Grimm brothers grew up, illustrator Ola Volo started thinking about the history of the Doan’s founders as a modern folklore tale.
Each Fieldwork label features a different image, spread across the entire surface of their cans to make an impact and embody the Bay Area brewery’s adventurous spirit.
Their looks might be opposites, but for the founders of WarPigs—which gets its name from the pigs that the Romans used to frighten the war elephants of their enemies—collaboration comes easily.
Tampa’s Coppertail Brewing has created its own nautical mythology based around a 4-year-old girl’s imagination and the creativity of illustrator Evan B. Harris.
Designed for a whole day’s “drinking arc,” Carton’s new split six-pack includes both Canoe, a 3 percent ABV Cream Ale, and its stronger 6 percent counterpart, Rabaska.
Based in Southern California, a crime-fiction narrative runs through Black Market Brewing’s branding, featuring “good guys” Ellsworth and Mia and villains like the Blacklisted crew.
The labels for Polish brewery AleBrowar are designed to separate its beers from mass-produced products and send an unequivocal message that it is artisan beer.
The character on Muskoka Brewery’s Double Chocolate Cranberry Stout label has taken on a life of its own, inspiring look-alike and beard-growing contests at the Ontario brewery.
For a brewery whose marketing director started out washing kegs, Sun King’s redesign isn’t surprising. Even the Indiana brewery’s milestones are couched in a beta mindset.
Each beer in Cape May’s Barrel Aged series is named for a different part of a boat. The illustration for The Skeg, a golden sour ale, features the fin-like structure on the bottom of the boat.
In the can art for The Keeper’s Veil, a honey Saison, each side represents an extreme—a beekeeper in the spring and summer of her life, and a dark, heavy scene of death and decay.
Second Self embraced the “Top Gun” nostalgia with its summer seasonal, creating a video spoof of the famous volleyball scene and including movie quotes on the bottoms of cans.
When creating the Double IPA’s label art, capturing the evolution of a brewer into a hop monster in a single image took about three months of collaboration between the Florida brewery, its branding agency and an illustrator.
To create the art for MadTree’s IPA, designer Margaret Weiner made a composite of inkblots that combine the shape of a hop bud, a maniacal face, and branches and roots.
You can’t go wrong with a chocolate lab, thought Steve and Julie Groff, owners of Wyndridge Farm Brewing. And Barn Dog Chocolate Vanilla Imperial Porter’s popularity has proved them right.
To create the label art for Nathalius, co-founder Karl Grandin filled an aquarium with Omnipollo beer and oil paint, swirling it to create different shapes, while photographer Gustav Karlsson Frost “manically captured the process.”