Back in December 2006 the first copies of the inaugural issue of BeerAdvocate magazine shipped to thousands of founding subscribers around the globe. Today, we continue to publish award-winning content, each and every month, for those of you who enjoy professional coverage of beer and its culture in tangible form.
Far too many beer drinkers are obsessed with a handful of brewers who create hype. Don’t get sucked in, try this instead: Try something new or unfamiliar and then talk about it, because you’re definitely missing out otherwise.
There is now a plethora of companies and people who are more than willing to offer their services and resources to help nearly anyone succeed. But it’s apparent that far too many brewers aren’t utilizing them as the same issues that everyone has bitched about for years still persist.
Brewers and their distributors need to stop saturating markets, brewers need to date stamp their packaged beers, stores need to get control of their inventory and consumers need to look for dates and buy accordingly.
From Reddit threads to in-person auctions, the increasing commodification of rare beer is something to celebrate and fear. The long heralded accessibility of beer remains one of its most favorable traits.