Lenox Mercedes was raised in New York City during hip-hop’s golden era. Years later, he’s tapping kegs while Atlantans dance to classic beats at one of the beer festivals hosted by his company, High-Gravity Hip-Hop.
While some German brewers make beer that flouts the Reinheitsgebot, many more are committed to brewing within its strictures while employing creative tactics, like adding hop varieties that mimic flavors of prohibited ingredients.
Once an industry staple, Pale Ale has ceded shelf space to the popular IPA and its Imperial and Session cousins. Has the former flagship style seen its last days, or can it be reborn with a renewed emphasis on hop and malt varieties?