More craft exposure on main prime time shows?

Don't know if you've seen the movie This is 40, but Stone Arrogant Bastard is mucho screen time.

 

I've noticed this too, there was a scene in the walking dead where they were in a bar and the condiment holder on the table was a cardboard 6 pack holder of Terrapin Rye Pale Ale

 

I also noticed the Rogue in Grimm quite a few times, but the show does take place in Portland so it makes sense.

 

Walt orders a Fat Tire at the bar in Breaking Bad

 

In the latest season they had a shot of some Happy Camper IPA too.

 

They have a Sierra Nevada sign hanging in the bar on How I Met Your Mother.

 

I noticed the Terrapin on TWD too, but then got distracted by, you know, ZOMBIES. I keep trying to read the labels on the bottles on New Girl. I think they are Dueschutes, but I'm not positive. It's craft though.

 

Also in The Walking Dead this past season there were cases of Sweetwater IPA and Red Brick Brewing Hoplanta during a scene where the Governor is talking with Milton and Andrea about having a party for the Woodbury residents.

 

The increased market share in craft will just lead to more and more disguised BMC that will be bought up by noobs, to which they will ask me if ive had "that new _____ its pretty damn good, i mean its no blue moon or anything but"

 

all through the Weeds series they had either Stone or Rogue in it too.

 

In the Alaska episode of National Geographic's "Drugs Inc.", one of the heroin junkies sports an Alaskan Smoked Porter T-shirt. Not sure if it's awesome I spotted that, or sad in every way.

 

Pam was drinking a DFH beer on the newest episode of the office.

 

The show on Showtime called Shameless has shown Three Floyd's boxes in the background several times. Also the show Whitney shows craft beer many times as well.

 

I've seen SNPA on Big Bang Theory.

 

have any of you seen the film Waiting? its purely and advertisment for abita i swear theres a logo or beer in every scene

 

One of my favorite movies... I can't believe I never noticed Abita in it. I'll have to watch it again and look for it.

 

Exposure is good. But will people get it? Will they know a craft beer from a BMC? Main TV can't hurt though.

 

Not sure whatt it was but Shark tank had some micro on last night.

 

Saw the film Sleepwalk With Me, they were all drinking Brooklyn, not sure which beer though.