Samuel Adams Sales Decline

Discussion in 'Beer Talk' started by Frankinstiener, May 2, 2013.

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  1. zoocircle

    zoocircle Initiate (0) Feb 23, 2013 Texas

    Thank you, nice hearing someone with some sense post in this thread.
     
    bishopdc0 likes this.
  2. rtrasr

    rtrasr Savant (1,032) Feb 16, 2009 Arkansas

    I wish Noble Pils was more available. It is a wonderful beer.
     
    HoptimusMax1mus likes this.
  3. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader

    This is what I think about it:

    BMC drinkers aren't going to switch over to Sam permanently; not most of them, anyway. Craft drinkers often are afraid of sounding un-cool by admitting they like Sam, and let's face it: there are a LOT more craft options available than there were when Sam came around (and, as many have noted, they haven't done much noteworthy in the realm of IPAs, which are ultra-popular right now).

    I don't think the figures mean a whole lot, ultimately. Angry Orchard is making a strong push into a market that has traditionally been absolutely dominated by Woodchuck, and that's a good sign. I'd be worried if there were a long-time downward trend in SA sales.
     
  4. BrettHead

    BrettHead Initiate (0) Sep 18, 2010 Nebraska

    Well they have to pay tax on barrelage produced which is reported...So there is that.
     
  5. Frankinstiener

    Frankinstiener Initiate (0) Jul 28, 2009 Illinois

    What was their barrelage first quarter of 2013? oh ok
     
  6. RyFikes

    RyFikes Zealot (591) Jan 3, 2013 New York

    They need to trim the fat. Who the fuck wants to choose between 8 different summer beers(Porch Rocker, Summer Ale, Alpine Springs, Coastal Wheat, Noble Pils, White Lantern, White Water IPA, Dunkelweizen). THEY ALL TASTE THE SAME! I don't need a seasonal 12 pk with 6 brand new beers in it every 3 month. They just need to focus on the great ones.

    For example:
    If they sold Tasman Red in 6 packs I would buy it every week!
     
  7. mschofield

    mschofield Pooh-Bah (1,871) Oct 16, 2002 Massachusetts
    Pooh-Bah

    Some breweries increase their sales by trying to become more and more established in their local area, then they expand to markets clamoring for it.

    Some breweries increase their sales by expanding into more and more places as soon as they can.

    To me, Sam has always been the second type, they wanted to expand and be nationwide. Once they accomplished that there wasn't any easy growth left. So now it's malt beverages, and cans, and new packaging graphics.

    On the other side are obvious ones like Surly and New Glarus but also breweries like Stone and Lagunitas - sure you can find Stone/Lagunitas in lots of markets, but that's because those markets were clamoring for them, they didn't expand to places where they'd get a short cheap bump that would then fizzle.
     
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  8. BrettHead

    BrettHead Initiate (0) Sep 18, 2010 Nebraska

    You said you had "no way". Just because it isn't available yet != no way. That's all I way saying.
     
  9. Frankinstiener

    Frankinstiener Initiate (0) Jul 28, 2009 Illinois

    Dude, C'mon
    I said "Therefore I have no way of getting their sales figures for the first quarter of 2013 to compare with SA's decline." That is 100% true, no reason to pick it a part. The closest I could get would be to get their yearly barrelage for 2013 in about 8 months, then divide by 4, and not even that would be remotely accurate.
     
  10. Bentster

    Bentster Initiate (0) Sep 18, 2012 New York

    Does anybody remember the Boston Lager of the mid to late 1990's ? The beer was really good in bottles and fantastic on tap(had it at my wedding). I tried it again recently and it was unrecognizable (not good).
    On the other hand, their maple-pecan porter is delicious.
     
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