Printing Kegged on dates for IPAs on menus?

Discussion in 'Beer Talk' started by avenuepub, Aug 10, 2013.

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  1. avenuepub

    avenuepub Initiate (0) Apr 23, 2009 Louisiana

    We have started an initiative of printing the " kegged on " dates on the menu at our bar. Just for IPAs at this point. This has been much more difficult that I anticipated for a lot of reasons and I'm wondering how much value it has to the average consumer. So here is my question:

    If you saw a menu with these dates would it influence your purchase decision?
    What dates would you lean toward? Any thing under 30 days... 60 days? Would you ONLY buy the most recent each visit? At what point would you NOT order a beer listed? More than 30 days? 60 days? Or would it not matter to you if it was a solid IPA you were familiar with.. Or a special release.?
    Would an announcement of " new batch of "younameitIPA" be a decision maker for you?
    Stone uses the 30 day for their Enjoy by series so that was my gut feeling...

    Any bars you know already doing this? Again... NOT tapped dates as everything we tap has been online a limited time or we don't keep it on tap..
    Thanks for the feedback...
     
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  2. Johnnyhitch

    Johnnyhitch Initiate (0) Dec 12, 2012 New York

    This IMHO is not necessary or like you said, making it more difficult for you to sell your "older kegs"

    Around me (Long island) ive always been in contact with good bars and distros that keep there kegs cold and rarely have temp fluxs. To me this is the most important point when deciding where to drink. I cant say that ive ever had an oxidized/off flavored keg but then again I also don't have a problem paying 8-12$ for a quality pint when im out.

    If I had to answer your question I would have to say that 60 days is my cut off if I actually did see a Kegged on date, more or less lead me to another beer rather than being turned off by that particular brewery.

    There's so much good beer theses days and when you give people a reason not to buy a particular product (outdated) then your actually doing yourself a disservice
     
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  3. paulys55

    paulys55 Initiate (0) Aug 2, 2010 Pennsylvania

    I think it is a good idea and I certainly am a person who checks dates when purchasing hoppy beers. The fresher the better but I don't think I would turn down a solid IPA that is at a month or two out unless there was something comparable that was much fresher. After 60 days I start to look at other options.
     
  4. 1fJef

    1fJef Initiate (0) May 4, 2013 Maryland

    Do it
    If nothing else
    The marketing that you can use is great
    that your operation even cares enough to give the consumer that info
    vs your competitors who doesnt and are NOT doing it.....
     
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  5. avenuepub

    avenuepub Initiate (0) Apr 23, 2009 Louisiana

    The difficulty isn't selling the " older kegs".. Because I just don't take them. ... It the communication with the brewery and/or distributor about what's fresh and has just arrived. Then making sure that when I'm notified a new batch is in that the kegs they deliver are from that batch and not Older kegs they want to sell before they out the newer ones in circulation. We rotate constantly anyway so we are making the decision to rotate on and off based on what new batch has arrived to our distributors warehouse.

    But it sounds like you guys are saying 60 days...
     
  6. paulys55

    paulys55 Initiate (0) Aug 2, 2010 Pennsylvania

    I read this as: "There's so much good beer these days and when you sell customers outdated product without their knowledge, you're doing them a disservice."
     
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  7. jmw

    jmw Initiate (0) Feb 4, 2009 North Carolina

    I think you're introducing an entirely new way for freshness zealots to make demands of you and the rest of the beer industry when it was better left alone. Much of what happens to beer in the bottle during transit from brewery to consumer is what contributes to flavor decline, and it doesn't necessarily happen the same way to kegged beer. Good cellarmanship and proper handling can make a kegged beer last much longer than it's bottled counterpart.
    So you're now asking slightly rabid consumers if they would prefer that you throw away any keg that is older than 30 days? Careful what you ask for.

    If you want to do something fairly novel that plays to an already-established geek complaint in the bar industry, why not simply post the date that your lines were last cleaned. You'll win over alot of consumers with it and your fellow bar owners will not want to lynch you for it.
     
  8. 1fJef

    1fJef Initiate (0) May 4, 2013 Maryland

    Yes marketing!!!!!!
     
  9. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Since I'm pretty sure that beer in a properly cared for keg "ages" more slowly than it does in bottle or can, I'd not be bothered by 60-90 days for an IPA.

    However, knowing what I do about your place I'd assume the kegs have been properly cared for until being tapped and be quite willing to try IPAs kegged that long ago and select on the basis of the beer rather than age. So my bottom line I'd find it mostly a matter of curiosity rather than a sticking point or a factor influending my purchase decision or my decision to visit your place in NOLA.

    Edit: To reinforce an earlier point. I'd be much more interested in knowing when the tap lines were last cleaned, even though again I'm pretty confident from what I know of your place they are kept clean.

    Edit2: No i've never seen a bar with Kegged on Dates printed anywhere, but then again the places I tend to frequent I'm already confident they have clean tap lines and fresh kegs that they keep rotating fairly frequently.
     
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  10. 1fJef

    1fJef Initiate (0) May 4, 2013 Maryland

    Your Menu:
    1)Tap Lines Cleaned 08/09/13
    2) Lagunitas Maximus Keg Date 07/12/13
    3) Glassware Last Wash 08/10/13 08:14 am
    4) Your server washing his hands 08/10/13 03:14 PM
     
  11. avenuepub

    avenuepub Initiate (0) Apr 23, 2009 Louisiana

    We already post our line cleaning dates. Not on the menu but on a clipboard behind the bar that anyone can ask to see. It's really the only way to keep track of the cleaning dates and when a particular keg has been tapped.

    and yes.. I'm asking Beeradvocate peeps because I know they will be the extreme response. If most people on this board are saying 60 days then I know the average consumer is farther out than that. I had 30 to 45 days in my brain not only because of Stones 30 day Enjoy By series but also because I've noticed drop offs on some IPAs at about that mark. Personally I dont see a discussion about freshness as a bad thing.
     
  12. 1fJef

    1fJef Initiate (0) May 4, 2013 Maryland

    Im not going to your bar cuz your beer is 60 days old...
    Lets see Ill just go down the street to bar where they have no idea how old THEIR beer is....
    hmmm maybe not
    -or if they do know they aint tellin
     
  13. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    I'd like to see both the "kegged on" and "tapped on" dates, and for all beers, not just IPAs (I want my pilsners and pale ales fresh, too). I wouldn't expect it on a printed menu, but on a blackboard which is changed when the keg is tapped, it's just a few more chalk strokes.

    2 months isn't really that extreme, it used to be the industry standard for most US-brewed draught beer. Not sure of AB, but MillerCoors still says "9 to 13 weeks" for their kegs.
     
  14. avenuepub

    avenuepub Initiate (0) Apr 23, 2009 Louisiana

    Thanks drtth, that was the info I was looking for. Clean lines and freshly tapped kegs are never an issue in our bar. Vastly varying dates of IPAs in the market are.
     
  15. Hanglow

    Hanglow Pooh-Bah (2,051) Feb 18, 2012 Scotland
    Pooh-Bah

    I wouldn't bother, just make sure your beer is well kept and serve it. If it isn't then don't.

    Although you could put that info on he back of the pump clip or somewhere out of the way so if some serious beer geek needs to know you can inform them.

    Sounds like you care about the beer though :slight_smile:
     
  16. caskstrength

    caskstrength Zealot (705) Nov 26, 2008 Minnesota

    I would love it if I knew the age on an IPA ordered at a bar. I would be much more likely to spend my money at such a place. I have ordered IPAs that ended up tasting old too many times. I will occasionally sample an IPA before buying, unless I have some additional information that it's likely fresh.

    I often buy the freshest IPA (among my favorities) I can find at the store. I would likely do the same at a bar if this information were available.

    No older than a month is my general preference, but the fresher the better.
     
  17. avenuepub

    avenuepub Initiate (0) Apr 23, 2009 Louisiana

    I'm not asking if you would make a decision on coming to my bar based on the kegged on dates being printed on my menu and not someone elses. I'm asking if you saw the following kegged on dates for various IPAs would it make a difference in your decision on which IPA to buy and what would be your mental cut off.... or would it not make a difference at all?

    for example
    Stone IPA Kegged on 7/23
    Green Flash IPA kegged on 6/17
    Local IPA kegged on 8/2
    Local IPA kegged on 5/23
     
  18. RockAZ

    RockAZ Pundit (983) Jan 6, 2009 Arizona

    Not necessary to post the keg dates,IMHO, it is nice however for someone on the staff to be able to quickly and easily look up the info if asked: and I have asked only a few times ever, so this is not a big deal to me. However, posting clearly a little sign that states the last time the keg lines were cleaned, separately of a tap change over, speaks very loudly to me of the quality of the bar I am at.

    Edit* What circumstances did I ask for the date? Most times I thought something was off on a favorite beer, the follow up question was "When was this tapped?". Also, twice a particularly good imperial stout caught my attention and I wanted to know its age. As it turned out in one case it was 5 years old and my suggestion to the staff to note that fact on the beer menu went up right away.
     
  19. GetTheYayo

    GetTheYayo Initiate (0) Aug 26, 2012 Pennsylvania

    Overkill IMO.
     
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  20. 1fJef

    1fJef Initiate (0) May 4, 2013 Maryland

    Sorry I figured the fact that you were even doing it would be enough
    YES the date it would make a difference in my choice. It would be like milk-
    Id want the freshest you had assuming the other older wasnt some mind blowing beer
     
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