Do you think Miller/Bud will ever brew a proper Pilsner?

Barmen Pilsner from Miller/Coors is as good as any you'll have.

 

That is a good one, if you can find it.

 

Unfortunately it only appears to available on tap in Colorado (Denver only?).

Non-Cheers to the lack of availability.

 

Yeah, it's pretty much exclusive to the greater metro area unfortunately. Although with the 10th and Blake initiatives starting to gain ground, they could increase that. From what I know of it, it's brewed by the guys at AC Golden at the Coors facility in Golden. They also make Herman Joseph's Private Reserve, which is another pretty nice pils'ish lager that I'd say also qualifies for what the OP was wanting. It's for sale in bottles all over CO.

 

Why in the hell would they do that when they can just market a beer as one?

 

In my humble opinion, Batch 19 is not an authentic CAP. It tastes like a modern day American Amber Adjunct Lager (AAAL) to me.

If you asked Keith Villa (head brewed of Blue Moon) your question you will likely get a different response.

If you want to read some gory details there is a two part post on this topic here:http://beeradvocate.com/community/threads/macro-cravings.52750/page-3#post-694396

Cheers!

 

Unless the parent companies know they can mass market it, they won't bother. However, I see no reason why one of their 'craft' spinoffs wouldn't give it a shot.

 

they easily could. its not like the hire dummy's to make their beer. most of them have PHD's in brewing science, chemistry, biology, and mechanical engineering. Making a proper pilsner should be downright easy for them.

but so long as they are required to brew in the batch sizes that they have to (smaller profit margins) and sell at the price points that they have to, making such a beer is just not profitable, or at least its far more unprofitable than producing what their used to making, or would be impossible to do thanks to corporate leadership and marketing direction

Easily possible and doable if the brewers where running things, but unlikely from a practical standpoint. The best that youl get is batch 19, at least for now. If that does well then MAYBE we will see something truly proper being made.

 

All are in for the money, but it is where the line is drawn when profit outweighs product. You should have both.

 

They have to find a balance. Look at the big craft brewers, they make boat loads of money but the quality is there. BMC has the money and the quality is on the backburner. There is nothing wrong with making money. If you want my money, make a quality product. To me homebrewing is the purest form of love for craft beer.

 

Totally agree.

 

The wind of macro-innovation seems to be headed toward sweetness, and caramel malts seem to be almost mandatory for a new beer brand. It would thus appear as if AB-Inbev and MillerCoors believe that their best bet is in brewing and marketing sweeter beers.

 

I'm not always sure what Americans mean by "BMC", but I'm going to assume it includes Heineken, Carlsberg and Diageo as well as AB-InBev, Molson Coors and SAB Miller. I think if you look at those six companies, they actually do brew a lot of high quality beers:

Guinness Foreign Extra & Special Export (Diageo)
Franziskaner Weissbier, Goose Island India Pale Ale (AB-InBev)
Worthington's White Shield (Molson Coors)
Pilsner Urquell (SAB Miller)
Carlsberg Carl's Porter (Carlsberg)
Mort Subite Oude Gueuze (Heineken)

 

I agree. There are exceptions certainly, but when I look at the entire picture I see an inferior product line. Goose island is a great example of what BMC should do. World class beer with some of the most sought after brews on the planet.

 

Much better chance that they will buy a brewery that is already doing it, re-locate and displace all the brewery employees, then brew a shitty version of what was once a good Pilsner.

 

“I'm not always sure what Americans mean by "BMC", BMC means to me the breweries who make American Adjunct Lager: Bud, Bud Light, Coors, Coors Light, etc. That was the intent of the term BMC in the recent past and I believe the majority of BAs still use it that way.

IMHO, the breweries and the beers you mention are not BMC.

Cheers!

 

No.

 

When one of them eventually buys a craft brewery that already has a good Pilsner I won't buy it regardless of the quality. They treat employees like peasants and make the beer secondary to the money. Giving them cash is financing the destruction of all we hold dear, and I'm not just talking about the beer.

 

They will buy a brewery that makes a good pilsner before they pay to make one themselves.