My God! Do we need another "boozier" beer?

My taste buds haven't found much correlation between high abv and tasting good.

 

Fairly certain most BA's would know to avoid BMCs latest "marketing tactics" without a forum thread.. we all know freaking lager HAS to be "Cold Brewed"... "what's that, you hopped it TWICE? It must be good!" The worlds most refreshing can? how's the beer? Pitbull drinks it?! it must... suck.

And I certainly don't see the avg. barfly using a higher ABV MC product to replace their Jamo or vodka cran..

 

...I think the more poignant question here is "do we need yet another BMC beer to be released and eat up more shelf space?"

 

I don't even know WTF that means. Drinkers "shifted to spirits" (32-40+%) so they are more likely to come back to 6.9% beer? Really? I'm not sure I can come up with an analogy for this claim... BMC are less afraid of extra alcohol than they are afraid of flavor.

Now, if they only put cucumber extract in that beer...

 

They still make Bud Light platinum?!?! I assumed it had already fizzled. Must be on its last legs if Miller is joining the party, they seem to have a buy high, sell low kind of thing going on when it comes to these BS macro beer trends.

 

I don't know why so much is being made of BMC dipping their toes in the higher ABV pool, Natty Ice has been around for years...

 

Or just file it under "who give's a shit?" right next to "the kardashians" and top 40 music.

 

Going after "spirits drinkers" with 6.9%-ABV beer is like trying to quench thirst with cooking sherry. I suspect the real target is underage drinking and other demographics that went for Colt 45 and similar "malt liquors".

 

"will seek" pretty much sums it up. I will seek world peace, universal health care, and Achel Blonde from my spigot.

 

I read this to see what this new high abv beer was and was heavily disappointed.

 

I don't agree with that. Once you get over about 3% alcohol I don't see any correlation between how strong a beer is and how good it tastes.

 

I get the appeal of BL Platinum, but it honestly tastes awful. I know tons of people that love it, and that's cool too. If I want to get railed for cheap I would rather drink Evan Williams. 11 bucks for a 5th, and mixes extremely well.

 

I think you're looking awfully hard for an exception to the rule. Most craft beers are over 5% and craft beers are growing. So if the logic behind these moves is that these companies think "people want more abv" then this is what they're doing. The reality is that most craft styles require over 5% abv, this is not to say you can't make a great bitter or helles or more subtle styles with less abv, but those are not the majority of the beers that are growing in popularity in the US where this product will be launched.

 

I can't think of a single barley wine under 5%. I can't think of an IPA that I like under 5%. I can't think of a stout I like under 5% (mind you I'm pretty sure you could do one under 5%). I can't think of a quad under 5%. I can't think of Triple under 5%. I can't think of a dubble under 5%. Just my 2 cents but sours are best in the 5-6 range. Nothing barrel aged comes to mind under 5%.
Yes bitters, milds, amber, browns, lagers etc can work just fine under 5%. But those do not make up the majority of the craft market and they aren't what is stealing business from the sale of bud and miller.

 

The argument I was responding to was that stronger styles generally taste better and I do not believe that they do. Craft beer in America is very alcoholic, but the vast majority of good beer in the UK, Germany and the Czech Republic is of low to moderate strength (i.e. under 5.5%). I don't find it less tasty.

 

bitter,Mild,Stout, esb, american pale ale, porter, english brown, heffeweizen, dunkelweizen, belgian wit, american wheat, oud Brun, flanders red ale, a bunch of sour beers, different styles of pilsners, irish red, Kolsh, Dunkel, Helles, Altbier, oktoberfest, Roggenbier, saison, schwarztbier, scotich 60/70/80, vienna lagers etc...
None of them requier to be more than 5%. Wouldn't they qualify as craft beers? I think it's more the cultural "bigger is better" and a reaction to flavorless adjunt lagers that make people go for bigger and bigger beers. But is a IPA better than a pale ale? or even than a bitter?

 

Fuck bud light in all it's forms. I like beer, BL is just awful.

 

Yikes... I hope you pointed him to the aisle where high gravity olde English was sitting.

 

I think somebody beat them to it:
http://beeradvocate.com/beer/profile/257/718

 

You're trying to be objective when you know you're not (hence the "but" clause). Next comes proof that taste is not objective:

In fact, you are in a vast minority. As am I... but I don't find it necessary to say that it's awful--it's a given. Now, if I wanted to make it contest between Chelada, Platinum and the other awful lime concoction, I'd have to try them all... err... on second thought, no thanks... You can have the Leinie Lemon Shandy as well (and the Orange one that just came out too--I've written Leinie off a long time ago).

Dollar for dollar, I'd suggest the [Costco] Kirkland Tequila--both Anejo and Blanco are quite good (and Blanco is about the same price for 1/2 gal as 1L of Anejo). In fact, the Anejo drinks a lot better than cheap bourbon and has a lot of similar (positive) taste notes.