Why aren't there are more commercial clones/ripoffs?

Discussion in 'Beer Talk' started by 395er, Oct 6, 2013.

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  1. 395er

    395er Initiate (0) Apr 29, 2011 California

    Occurred to me last night while discussing where some brewers learn their recipes. I don't brew, but it seems like people can do a pretty good job of determining the makeup of hugely successful beers. So the question is, why don't more breweries (especially opportunistic ones) simply knock off these beers? Honesty? A craft brewer code of some sort? Or are the recipes not that easy to divine? For that matter, can they be trademarked in some way?
     
  2. mellowmark

    mellowmark Savant (1,018) Mar 31, 2010 Utah

    I don't brew beer either, but I'm pretty sure that it takes more than just a recipe to make something taste the same as something else.
     
    dedbeer likes this.
  3. spicoli00

    spicoli00 Pooh-Bah (2,305) Jul 6, 2005 Indiana
    Pooh-Bah

    There is so much variation in the brew process that it's difficult to do. You can get close, but it's just not quite the same. There are clone recipes for every beer imaginable in homebrewing forums. Hell, northern brewer sells clone recipes with names that let you know what they are clones of (caribou slobber, wonder what that is a clone of:wink:http://www.northernbrewer.com/shop/...grain-kits/caribou-slobber-all-grain-kit.html)

    I have heard that founder's centennial ipa is a clone of two hearted. it's close but not quite the same...
     
  4. 395er

    395er Initiate (0) Apr 29, 2011 California

    I've heard of clone recipes, but does seem to be a homebrew thing. Just figured there's a lot on the line with new breweries competition-wise, at least here in SD.
     
  5. JrGtr

    JrGtr Pooh-Bah (1,775) Apr 13, 2006 Massachusetts
    Pooh-Bah

    I think a lot of it is putting one's own stamp on their brews. If I was a brewmaster somewhere, I would sure want to have a beer as good as Heady Topper, or BCBS, or what have you, but I don't think that having one exactly the same would say much about my talents.
    Even as a homebrewer, I've brewed beers that are clones of commercial beers. Each time, I've thought of something that would make it better, in my opinion. Those tweaked versions are what I would be making as a brewer. Even if someone said, "this is close to XXX" those differences are what makes my brewery not the other one.
     
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  6. texasdrugaddict

    texasdrugaddict Initiate (0) Oct 11, 2012 New Mexico

    Aren't they protected like KFC's 11 Herbs and Spicys
     
  7. mporter13

    mporter13 Initiate (0) Jul 13, 2011 Oregon

    Another thing that makes cloning difficult is that many breweries use a distinct house yeast that's not commercially available.
     
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  8. kzoobrew

    kzoobrew Initiate (0) May 8, 2006 Michigan

    Give five brewers the same recipe and you will end up with five different beers. Mash a couple degree higher, use a different yeast, treat your water slightly different and you will notice a rather significant difference in your beer. You successfully clone a beer you may have to make big change to your brewhouse or procedures, not really worth it for the sake of one beer.

    Not a clone, not even single hopped.
     
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  9. spicoli00

    spicoli00 Pooh-Bah (2,305) Jul 6, 2005 Indiana
    Pooh-Bah

    brewery recipes are considered trade secrets like the coca-cola formula or the process to make rice crispies.
     
  10. tolar111

    tolar111 Grand Pooh-Bah (3,094) Aug 17, 2008 New York
    Society Pooh-Bah Trader

    Would using a different yeast and or mashing a couple of degrees higher be considered using the same recipe?
     
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  11. PapaGoose03

    PapaGoose03 Grand High Pooh-Bah (6,057) May 30, 2005 Michigan
    BA4LYFE Society Pooh-Bah

    It's just plain tacky business for an honorable brewery/brewer to intentionally replicate a well known beer.
     
  12. spicoli00

    spicoli00 Pooh-Bah (2,305) Jul 6, 2005 Indiana
    Pooh-Bah

    i know, i know, founders centennial has cascade in it too...
     
  13. kzoobrew

    kzoobrew Initiate (0) May 8, 2006 Michigan

    I suppose that would be open to interpretation. Even if you use the same yeast and mash temp the equipment and fermentation conditions could still produce different results.
     
  14. pitweasel

    pitweasel Initiate (0) Jun 11, 2007 New York

    Economics.

    Cast aside the science that says five brewers with one recipes will almost assuredly end up with five different beers, and pretend that one will always yield the exact same beer.

    Why would a small brewery with a lower budget try to sell something that could be financially competitive with a billion dollar industry? Isn't the point of smaller breweries to create something unique, some different, from BMC? And don't those beers then cost more partly because of the ingredients, but also because of the scale of operations?
     
  15. cmac1705

    cmac1705 Zealot (517) Apr 30, 2010 Florida

    How do you know this isn't already done?

    There's plenty of copycatting that goes on in brewing. Not necessarily a malignant issue either. Brewer tastes beer A, likes it, and tries to create something similar.

    But you're never gonna hear a respectable brewery name their beer "Pliny Clone", so much of this stuff goes on behind closed doors.
     
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  16. yemenmocha

    yemenmocha Grand Pooh-Bah (4,116) Jun 18, 2002 Arizona
    Pooh-Bah

    I'd wager there's already some copycatting with minor variations. Not to derail the thread, but I've sometimes entertained the idea that really the entire American IPA movement is just variations on a couple of epitomyzing examples from California.
     
  17. CraftBeerMe

    CraftBeerMe Initiate (0) Nov 13, 2011 Virginia

    The more beer, the better - for a craft to make their take on a good beer that isn't distributed in their marketing region just means there's something to compare with for when the comparable beer hits the local area
     
  18. sibhuskyx

    sibhuskyx Devotee (384) Jun 2, 2008 New Jersey

    Nobody is going to buy a clone brew from a new brewery. The older brewery will have better pricing, availability, name cachet, etc. As far as copying the successful beers from other breweries, it happens all the time. Look at the rash of bourbon stouts, cascade pale ales, dry irish stouts on nitro. Copying successful beers is a huge part of the industry.
     
  19. Jimbobebop

    Jimbobebop Initiate (0) Jun 12, 2013 Illinois

    Sadly the best selling beers are clones of each other. It's called Bud Light, Miller Lite and Coolers Lite.
     
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  20. StuartCarter

    StuartCarter Pundit (922) Apr 25, 2006 Alabama

    actually, recipes cannot be copyrighted, one of the few things that cannot. There is nothing stopping a brewery making "Pete's Wicked Ale", they just could not call it "Pete's Wicked Ale".

    "Peter's Slightly Naughty Ale" would be fine, though :wink:
     
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