I had quit drinking for 20+ years and when I came back to the scene I was stunned at how Ales have evolved and taken such a huge market share. Back in the day there were very few of us who would order a stout or other Ale and the ones available could be hard to find, "tho I had my honey holes". What caused this revolution?
Firstly, welcome back! The short answer is that the US craft beer movement happened. You might enjoy reading the book The Audacity of Hops. Cheers! “The first and only history of the American craft beer movement In 1975, there was a single craft brewery in the United States; today there are more than 2,000. A once-fledgling, clumsy movement, craft beer has become ubiquitous nationwide and even includes a honey ale brewed at the White House. Powered by millions of savvy, devoted consumers and raking in billions of dollars annually for producers and retailers, the movement has changed the industry landscape and the international reputation of American beer, upended the big beer giants that once seemed untouchable, and altered forever drinking habits, closet hobbies, and bar conversation. But the epic narrative of this class of brew has never been chronicled in one volume—until now. Based on interviews with all of the biggest and most influential names in craft brewing since the 1970s—including brewers, critics, and marketers—The Audacity of Hops brims with charming, remarkable stories, which together weave a very American business tale, one of formidable odds and refreshing success. The Audacity of Hops will be the holiday and birthday gift for every craft beer lover. Entertaining, informative, and accessible, this book is the first of its kind: the definitive history of the other American revolution” P.S. I personally think the US craft beer movement started when Fritz Maytag bought Anchor Brewing in the mid-60's.
Thank you sir for a great reply. If I ever sound overly-enthusiastic imagine yourself having quit in 1990 and awakening to the scene we have today. I am, frankly, overwhelmed! The quality and quantity available to the American beer lover is amazing.
