Kane Brewing Company Rebrands

I like the idea. But, this is not a "rebranding". Its just a logo change.

rebranding would be changing a the brand of Kane. It would be like, instead of having a flagship IPA or IIPA, they would brew a majority of sours.

But alas, any publicity is good publicity if they get it.


I love their beer though, so a new logo isnt going to change much for me.

 

Changed from this



- I'd call that a "tweak", not a re-branding.

I just wish they (and Carton - sorry - eastern Monmouth County draught-only breweries opened the same year- they'll probably always be linked until they both start to package most of their beers) would include the style in the names of their beers.

I mean, I realize calling a beer "Kane IPA" is so 20th Century, but if they're going to use the vague and cutesy names, at least throw in the style, too - e.g. "Head High IPA". ESPECIALLY because they're a draught-only brewery - no label to read, so no chance to figure out the style from the "small print".

I frequently pass on Kane beers because I don't know (or can't remember) what "Single Fin" or "Drift Line" or "Head High" or "Overhead" or "Ripple"* are.

And the bartenders don't know, either.

"Ah, gimme a HopDevil, then..."

* (Well, I know Ripple was once a cheap, lightly-carbonated sweet wine favored by dope-smoking long-haired high school students while listening to Ginger Baker's drum-solo in the live version of Toad. Don't ask me how I know that...)

 

The new logo is way worse than the original version.

And keeping where your beer is brewed on your logo does not make you a local brewery. By that logic Lagunitas is super local. Their cases still say Chicago on them.

It's like the Nets taking 'New Jersey' off their chests in their final season.

 

I mean, if they were to brew Head High and bottle it once a month or so and semi regularly distribute it or get that mobile cannery in there to can for them that would do a hell of a lot more for their business than slightly tweaking a logo that's backfired on them.

So it's Kane's fault you go to a bar with incompetent bartenders who aren't trained properly?

mmmkay.

 

Great brewery, but both logos are just ok. I think I like the old one a little better.

As per a lengthy conversation with the man himself at a meet and drink, they are a long way from thinking outside NJ, which is more than fine with me. Think Hill Farmstead. Jersey as a beer destination.

 

Yeah, not a re-brand IMO, just a new logo design, i like it, but may like the older one better, not sure. Will def be trying to get some glassware with the new logo, in fact I think I have an extra old logo mini-snifter to trade

 

I know it's probably redundant at this point after everybody's disapproval on fb but I hate it. I've been behind them since day one and never had a bad beer by them. But this new logo is just hard to look at. No eye appealing at all. The old one was blue and simple that reminded you of the brewery by the shore. This new logo is boring and devoid of any color. Show me any great logo that consists of no color but black and so busy. Not a fan at all of it. On another note, I've got some glasswhales now haha.

 

Like the old logo better, there bottles are nice as it is no need to change it imo

 

Who cares

 

Reminds me of Union:

 

No, but it's Kane's "fault" that their beer is on tap at those bars in the first place, since Kane self-distributes. And who - besides the brewery or distributor rep (< in this case, the same entity) - is tasked with educating the bar staff on something as basic as what style a particular beer is?

Look one can place the blame on the "incompetence" of the bartenders, but the point is, Kane might sell more beer if their beer branding was more transparent, if their tap handles were more informative. It's kind of part of the business of promoting one's own brand.

How much more? Well, at least two pints that I can think of.

Typo? I don't know what this is supposed to mean.

 

My thoughts exactly.

 

Get Head High bottled (or canned) already and stop all the other nonsense. It's the best IPA on the planet IMO.

 

When you go to the brewery, they put the name and the style and the ABV on a chalk board which is clear as day. So your complaint is really with the places you frequent, which SHOULD list the style, and if not - the bartender should at least know. If the bartender does not know the style, then the places you go to suck.

Also - you can just check BA for the style - it takes about a second to look up.

First World Problems. I would never pass on a Kane beer, they are all pretty awesome.

Ripple is a sessionable APA with low alcohol.

 

No, if the bartender doesn't know it is because he isn't properly prepared to do his job. The point isn't that no one told him the style, or he didn't ask the style, the obvious point is that if the style was listed on the handle or as part of the name it wouldn't be an issue. Period.

 

Right - but if you are running a restaurant, and you have a bartender who is not prepared to do his job, or know what beer he is serving, then yes, he isnt prepared to do his job like you said, but this also reflects on the establishment. If you have an incompetent employee, then this reflects both on the employee himself, AND the restaurant and their management. So yes, that place sucks, IMO.

That said, since Kane self-distributes, it is also on them to educate the establishments, but even if they do not, a well run place should not have a beer on tap that the bartender doesnt even know what style it is - let alone being able to describe the beer.