It's time to be honest about styles

Discussion in 'Beer Talk' started by mudbug, Feb 21, 2014.

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  1. mudbug

    mudbug Pooh-Bah (1,762) Mar 27, 2009 Oregon
    Pooh-Bah

    More and more I see breweries labeling their beers with words that used to mean particular styles in order to to describe a flavor or component of what is being offered regardless if it conforms even a little bit to the definition listed on this site. For instance IPA now just means hoppy, It used to mean a particular style of beer (maybe two, English IPA and American IPA) Kolsch is rapidly becoming any low alcohol ale regardless of whats in it. There are plenty of others too.
    I think they,the brewers, are on to something, and it makes sense.
    Perhaps the style thing should go the way of the dinosaur.
    IMHO it's happening and there isn't any stopping it, The question is, what should we as BA's and affectionados (sp?) do to adapt to this new paradigm?
    Nothing? just go for the ride?
    Defend traditional styles?
    Create new classifications to embrace the new reality? ( Sour beer, Sweet beer, Brett beer, Hoppy beer. ect)
    What is in your opinion the best road for craft beer to take?
     
    #1 mudbug, Feb 21, 2014
    Last edited: Feb 21, 2014
  2. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Given the number of BAs who insist that if it tastes hoppy to them it's an IPA regardless of what the brewer calls it, we should begin an education program at home.
     
  3. mudbug

    mudbug Pooh-Bah (1,762) Mar 27, 2009 Oregon
    Pooh-Bah

    Actually I see more brewers calling anything hoppy an IPA than anyone else. (I'm looking at you Sierra Nevada)
    But I see their point too. They want to convey to the buyer in an easy to understand format of whats in the bottle. IPA=Hoppy
     
  4. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Really? Which beers do they call IPA that aren't and how did they change the recipes (or which non-IPA recipes are they using) so they aren't IPAs?

    So I guess you've not seen how many BAs call a Troeg's Nugget Nectar an IPA?
     
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  5. mudbug

    mudbug Pooh-Bah (1,762) Mar 27, 2009 Oregon
    Pooh-Bah

    Really? How about the new Sierra Nevada Variety pack with BLINDFOLD BLACK IPA???? I'll wait patiently while you construct some weird obfuscation how a black beer can be a India PALE Ale. But that aside, it really speaks to my post. Maybe Troeg's and the Sierra stuff should be in the same style. We just got to come up with a new name for it.
     
  6. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    By your logic a rattlesnake and a chicken should both have the same name because the taste is pretty similar when stewed and tender.

    It was the aficionados who began the obfuscation by calling the beer "Black IPA" and the brewers followed suit so they could sell their beer to folks like the BAs who want all hoppy beers to be called IPA.
     
  7. DaltonC

    DaltonC Initiate (0) Oct 10, 2013 Idaho

    I like when breweries name their beers such as, Lagunitas Sucks, Sierra Nevada Celebration, or Ruination. It gives it a unique feeling and you have to almost look up the style if not on the bottle. Instead of just Lagunitas IPA, Stone IPA, Odell's IPA. But I guess every brewery has to make their original first basic beer styles and name them as such.
     
  8. rozzom

    rozzom Pooh-Bah (2,620) Jan 22, 2011 New York
    Pooh-Bah Trader

    Being an aficionado, I affectionately refer to the beers I like with pet names that I give them in private.

    Seriously, although there is a lot of blurring between styles etc, I'd rather have the existng naming convention than styles such as hoppy, sour etc.

    There was a similar thread recently (sorry too lazy to find it on iPhone) where sierranevadabill responded with some pretty solid logic as to why breweries do what they do.
     
  9. Shroud0fdoom

    Shroud0fdoom Initiate (0) Oct 31, 2013 Maryland

    What!?! Nugget Nectar isn't an IPA! :wink:

    This is the best example of a misclassification. Clearly the brewer puts it in the Imperial Amber Ale category. But many still call it an IPA. This happens in the music world also. Van Der Graaf Generator's music is on the experimental Jazz/Fusion side. Yet they're still labeled in the "Progressive Rock" genre. I guess people like calling a beer what style they're familiar with. Like a Hoppy Schwarzbier might be under "Session Black IPL". It's not going to go away. I will just go with the flow. What makes me laugh is seeing an "Imperial Session" label.
     
    #9 Shroud0fdoom, Feb 21, 2014
    Last edited: Feb 21, 2014
  10. Scrapss

    Scrapss Pooh-Bah (2,220) Nov 15, 2008 Pennsylvania
    Pooh-Bah

    I just LOL'd at the notion of sessionable imperialness as a quality in a brew. Maybe we should officialy rename the english word for oxymoron to aftokratorikisynodo :slight_smile:
     
  11. AlcahueteJ

    AlcahueteJ Grand Pooh-Bah (3,242) Dec 4, 2004 Massachusetts
    Society Pooh-Bah

    Why isn't Nugget Nectar an IPA?
     
  12. Danny1217

    Danny1217 Initiate (0) Jul 15, 2011 Florida

    You mean a beer can't really be a black rye kolsch?
     
  13. fredmugs

    fredmugs Initiate (0) Aug 11, 2012 Indiana

    Based on the number of "Zombie Dust is an IPA" comments on here I don't think Three Floyds got the memo.

    IPAs are the big thing now and this country is driven by marketing.
     
  14. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Because its brewed as an Amber Ale with additional hopping. It’s basically the big brother of an Amber Ale with additional hops, malt and a bit more variety in the hops used.
     
    #14 drtth, Feb 21, 2014
    Last edited: Feb 21, 2014
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  15. marquis

    marquis Pooh-Bah (2,313) Nov 20, 2005 England
    Pooh-Bah

    Back to my soapbox.What we call styles used simply to be names.Pale Ales were brewed predominantly from pale malt for example. When we come to IPA , it's not at all clear what it means because over a couple of hundred years there has been evolution and change. It was initially the beer prepared for India, lower in strength but with more hops and greater attenuation than ordinary pale ales.But as time went on , IPAs began to appear in the domestic market, in fact most 19th century "IPA" never went to India.The domestic version was generally stronger, less hoppy and less attenuated than the export versions.Not all brewers bothered to label these as IPA ; Bass was a major example.IPA and Pale Ale became more or less one and the same with further confusion arising from the fact that customers insisted in calling it Bitter.So there were three names for the same beer yet the Earth continued to rotate on its axis.It didn't really matter at all.
    Many bitters are still labelled as IPAs here.That's fully in keeping with the provenance of the style and is very well established.
    To my knowledge there is no overarching beer style police or even an authoritative body to say what constitutes a style ; if there was it would be fairly busy as things have never stood still.My grandfather's beers were mild, bitter and porter/stout ; so are mine. But the beers they represent are nothing like the same.
     
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  16. backbaybrewer

    backbaybrewer Zealot (712) Feb 26, 2010 Massachusetts
    Trader

    You shouldn't be looking at Sierra Nevada then, you should be looking at the Vermont Pub and Brewery, because they are the ones that created the style and first called it a "Black IPA". And it is in fact a style. And there was another name for it, "Cascadian Dark Ale." Thankfully, people decided that was and is a stupid name, so "India Black Ale" became the name officially adopted by the Brewer's Association. Despite the fact that the Brewer's Association adopted India Black Ale, many breweries still use the name Black IPA, either because they don't want to create confusion by changing the name of a beer already in production, or because they think the name better conveys to the consumer what they should expect. So, first, direct your frustration in the right place, not at Sierra Nevada, but instead at Greg Noonan of VPB, the Brewer's Association, and all of the hundreds of brewer's currently making a Black IPA.

    When you are done with that, then consider this. The reason a black beer can be a India PALE Ale is this. The "Pale" in pale ale refers as much to the malt bill as it does to the appearance. Inidia Black Ale still uses almost entirely pale malt, be it of the American or European variety. That, is why a black beer can be a variety of an India Pale Ale. An India Black Ale is simply an IPA with a small amount of dark malt added to change the color.
     
  17. Ieatlambfries

    Ieatlambfries Maven (1,344) Dec 5, 2003 New Jersey

    The irony here is over in a another thread, Sixpoint's to be exact, you have a bunch of BAs whining and crying that Sixpoint does not list style. Just a name to describe the beer, the IBUs, ABV, and SRM.

    In the end it is near impossible to please any enthusiast crowd.
     
  18. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Date on that? (Approximate is/should be fine.) Thanks.
     
  19. marquis

    marquis Pooh-Bah (2,313) Nov 20, 2005 England
    Pooh-Bah

    1888 and it was in Burton on Trent
     
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  20. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    I really doubt the Vermont Pub and Brewery was located in Burton on Trent in those days. :slight_smile:

    Did the brewery you refer to really call it "black IPA?"
     
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