Yuengling Expands Distribution to Rhode Island

Discussion in 'New England' started by Jason, May 21, 2014.

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  1. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    Pottsville, PA, May 2014 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is pleased to announce that it is expanding the distribution of its highly sought-after brands to the state of Rhode Island.

    C&C Distributors, Inc., owned by the Mancini Family have been appointed to distribute the Yuengling portfolio of malt brewed beers in the state. Founded in 1959, their beverage companies now represent some of the most influential producers in the business, carrying major brands in most beverage categories. "On behalf of the entire staff at C&C Distributors, the Mancini Family is proud and honored to represent the Yuengling brands for the state of Rhode Island. We are excited to bring the Yuengling story of Heritage, Authenticity, Quality and Family to Rhode Island retailers and consumers", states Ken Mancini, President.

    The initial rollout is targeted for June and will include Yuengling’s flagship beer, Traditional Lager as well as its award winning Yuengling Light Lager and Black & Tan brands. This expansion is a long awaited return to the state after scaling back in the 1990’s due to supply limitations. Rhode Island will become the sixteenth state in the brewery’s footprint.

    “It’s been a long time but we’re really excited to return to Rhode Island. Consumers have been patiently asking and we’re now ready to satisfy those demands” adds David Casinelli, COO at Yuengling. “We are very much looking forward to our new partnership with the Mancini family and strive to exceed everyone’s expectations.”

    The brewery plans to initially introduce the brands as draft in the on premise channel, immediately followed by package offerings at retail.

    About D.G. Yuengling & Son, Inc:
    Based in Pottsville, PA, D.G. Yuengling & Son, Inc., America's Oldest Brewery, is family owned and operated since 1829. Principal beer brands include Traditional Lager, Light Lager, Black and Tan, Premium, Light, Dark Brewed Porter, and Lord Chesterfield Ale. For more information, visitwww.yuengling.com.

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    #1 Jason, May 21, 2014
  2. HRamz3

    HRamz3 Initiate (0) Feb 9, 2010 Pitcairn

    Interesting. Same distributor that handles Narragansett.

    Note: they list Narragansett as a general "domestic", but have added Yuengling under their "craft" list. I guess if you're going to distribute both brands that's one way to differentiate them.
    http://www.ridistributing.com/products/beer1-bybrand/
     
    #2 HRamz3, May 21, 2014
  3. DarkDragon999

    DarkDragon999 Maven (1,331) Feb 13, 2013 Rhode Island

    I dont have to drive to Mass. just to drink mediocre beer. Sounds like a good deal to me.
     
    #3 DarkDragon999, May 21, 2014
  4. SunDevilBeer

    SunDevilBeer Pooh-Bah (1,945) May 9, 2003 Massachusetts
    Pooh-Bah

    I'm at Stevie D's in Rhody now...no Y-L on tap or bottle. Bartender says will be bottle only here....
     
    #4 SunDevilBeer, May 21, 2014
  5. HRamz3

    HRamz3 Initiate (0) Feb 9, 2010 Pitcairn

    Anyone know how this doing? Versus Gansett?
     
    #5 HRamz3, Jun 3, 2014
  6. Newport_beerguy

    Newport_beerguy Pooh-Bah (1,860) Feb 24, 2011 Rhode Island
    Pooh-Bah Trader

    Looks like the drafts are starting to popup. I saw a sign at the Warwick Chelos, then noticed a tap handle through the window at Fifth Element in Newport. For a lower end bar & grill, I could at least see myself ordering this whereas before with BMC only available I would settle for a water or G&T.
     
    #6 Newport_beerguy, Jun 4, 2014
  7. DarkDragon999

    DarkDragon999 Maven (1,331) Feb 13, 2013 Rhode Island

    So now that its in every store now, I must say it was a letdown for me. The Lager to me was just another average to mediocre AAL. Maybe just barely better than Gansett Lager but not by much. The Black and Tan though was pretty decent and much better than the Lager IMO. Probably because you dont taste the corn/adjuncts. I think it was only the 2nd Black and Tan Ive ever had. I'll probably pick up their Porter if they start selling it here. Didnt try the Light Lager because of my feelings on the Lager.
     
    #7 DarkDragon999, Jun 19, 2014
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  8. DarkDragon999

    DarkDragon999 Maven (1,331) Feb 13, 2013 Rhode Island

    Just my 2 cents but I really dont see Gansett Lager drinkers permanently making the switch. Once they try the Yuengling Lager and find out how similar to Gansett it is they wont be impressed and stick with it long term. Both beers are cheap but Gansett is still cheaper so why switch to a more expensive beer thats not much different or better? Once the newness and curiousity factor wears off Gansett doesnt have much to worry about IMO.
     
    #8 DarkDragon999, Jun 19, 2014
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  9. HRamz3

    HRamz3 Initiate (0) Feb 9, 2010 Pitcairn

    Makes sense. Here in Yeungling-land, Gansett seems to be competing for the PBR drinker.
     
    #9 HRamz3, Jun 19, 2014
  10. HuskyHawk

    HuskyHawk Initiate (0) Jun 5, 2014 Massachusetts

    I can only say what I see in Massachusetts since they came back. Yuengling is placed in the cooler in between the craft beer and BMC, just as Gansett is. Gansett seasonals are better, even if the Yuengling lager is slightly better than Gansett's. It's the most underwhelming beer of all time as compared to its hype. It's a bridge beer. I would have liked to have access to it as a college student, given the price.
     
    #10 HuskyHawk, Jun 19, 2014
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  11. HRamz3

    HRamz3 Initiate (0) Feb 9, 2010 Pitcairn

    As a college student, abliet a long time ago, Yeungling Premium could be had for under $25 a 1/2 keg.... yeah, I had my fill.
     
    #11 HRamz3, Jun 19, 2014
  12. HuskyHawk

    HuskyHawk Initiate (0) Jun 5, 2014 Massachusetts

    That would beat the hell out of the Busch we typically got in kegs. So would Narragansett for that matter. The only "fancy" beers we saw in college were Harp and Moosehead, maybe Becks. Different time. Even the Seagrams wine coolers of the day were terrible compared to Mike's or whatever today.
     
    #12 HuskyHawk, Jun 19, 2014
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  13. HRamz3

    HRamz3 Initiate (0) Feb 9, 2010 Pitcairn

    As for the Vitamin Y; is it just the Trad Lager people are seeing? Or is the Porter and Chesterfield readily available?
     
    #13 HRamz3, Jun 19, 2014
  14. HuskyHawk

    HuskyHawk Initiate (0) Jun 5, 2014 Massachusetts

    I am seeing Lager, Light Lager and Black and Tan in MA.
     
    #14 HuskyHawk, Jun 19, 2014
  15. sulldaddy

    sulldaddy Grand Pooh-Bah (5,716) Apr 6, 2003 Connecticut
    Mod Team BA4LYFE Society Pooh-Bah Trader

    Growing up in PA, I definitely consumed more Yuengling Lager than any other beer brand. It is certainly better than a big 3 beer at a non craft pub or bar and I still find myself ordering one when I visit the homestead (no yuengling here in CT) and I think the porter is definitely worth a shot and recall the chesterfield being decent enough. nothing to be wowed with but good crossover brews for certain.
     
    #15 sulldaddy, Jun 20, 2014
  16. willbm3

    willbm3 Initiate (0) Feb 19, 2010 Massachusetts

    I'm seeing Yuengling replacing a lot of craft options in MA. It's now carried in nearly every establishment and is certainly not displacing the incumbent BMC brands. Not a good thing at all...
     
    #16 willbm3, Jun 21, 2014
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