AB Inbev vs. Miller Coors Strategy

Discussion in 'Beer Talk' started by BeerNDoggerel, May 28, 2012.

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  1. BeerNDoggerel

    BeerNDoggerel Initiate (0) Mar 13, 2011 Illinois

    Let's see if I have this straight. AB InBev has attended to the craft beer challenge by buying interest in a number of breweries and brands (Widmer, Red Hook, Modelo, Goose Island, Rolling Rock, etc.) and starting its own brands (Shock Top), but MillerCoors has chosen instead to do almost nothing (Leinenkugel, Blue Moon)?
     
    #1 BeerNDoggerel, May 28, 2012
  2. TMoney2591

    TMoney2591 Grand High Pooh-Bah (6,139) Apr 21, 2009 Illinois
    Pooh-Bah

    Nope...look into Tenth and Blake...
     
    #2 TMoney2591, May 28, 2012
  3. Cowcakes

    Cowcakes Initiate (0) Aug 23, 2011 California

    Yea, Tenth and Blake is the Miller/coors craft beer division
     
    #3 Cowcakes, May 28, 2012
  4. Hanzo

    Hanzo Initiate (0) Feb 27, 2012 Virginia

    Have you seen the sales and distribution of Blue Moon?
     
    #4 Hanzo, May 28, 2012
  5. rlcoffey

    rlcoffey Savant (1,207) Apr 20, 2004 Kentucky

    They own a big chunk of Terrapin too.
     
    #5 rlcoffey, May 28, 2012
  6. rlcoffey

    rlcoffey Savant (1,207) Apr 20, 2004 Kentucky

    Exactly. How many Shock Top commercials have you seen? Blue Moon is pushed hard. It took them a while to realize that would work, but once they started doing it, Blue Moon took off.
     
    #6 rlcoffey, May 28, 2012
  7. bnewall3

    bnewall3 Initiate (0) Oct 20, 2011 Connecticut

    Blue Moon is actually loosing ground to Shock Top because of its pricing. Many bar owners are opting for Shock Top because the price of the keg is a huge difference and the beers are pretty interchangeable. From hearing stuff around the industry thats where Blue Moon has seen some issues.
     
    #7 bnewall3, May 28, 2012
  8. semibaked

    semibaked Pooh-Bah (1,897) Mar 27, 2007 Minnesota
    Pooh-Bah

    #8 semibaked, May 28, 2012
  9. denver10

    denver10 Grand Pooh-Bah (4,155) Nov 17, 2010 New Mexico
    Pooh-Bah

    AC Golden is doing some good stuff, though on a more local (i.e. Colorado) level.
     
    #9 denver10, May 28, 2012
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  10. gatornation

    gatornation Grand High Pooh-Bah (10,388) Apr 18, 2007 Arizona
    Pooh-Bah Trader

    #10 gatornation, May 28, 2012
  11. rlcoffey

    rlcoffey Savant (1,207) Apr 20, 2004 Kentucky

    Except it wouldnt. Notice the very first bit is that SABMiller would have to get rid of Miller. Basically, they would sell their share in MillerCoors to MolsonCoors. So, within the US, nothing would change but the owners behind the scenes.

    Bud would be owned by ABISAB and MillerCoors would be owned by MolsonCoors.

    In 2011, BMC was 75.3% of the US beer market. The antitrust people wont allow that under 1 ownership.
     
    #11 rlcoffey, May 28, 2012
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  12. otispdriftwood

    otispdriftwood Initiate (0) Dec 9, 2011 Colorado

    Does this mean that Bud will be triple hopped and available in a vortex bottle? Or will Miller and Coors be beechwood aged? It may be too confusing for the average BMC drinker. Let them stay as they are.
     
    #12 otispdriftwood, May 29, 2012
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  13. hopsputin

    hopsputin Grand Pooh-Bah (4,403) Apr 1, 2012 New Jersey
    Pooh-Bah

    Punch. Top. Can.



    /lol
     
    #13 hopsputin, May 29, 2012
  14. Hanzo

    Hanzo Initiate (0) Feb 27, 2012 Virginia

    Link?

    Not saying it is wrong, just that what you say is the exact opposite of what is happening where I am.
     
    #14 Hanzo, May 29, 2012
  15. NiceTaps

    NiceTaps Pooh-Bah (2,138) Nov 21, 2011 New Jersey
    Pooh-Bah

    Miller's had a craft division for years. Their Plank Road Brewery division has brought us classics like Icehouse and the near obscure Red Dog. How quickly we forget....:rolling_eyes:
     
    #15 NiceTaps, May 29, 2012
  16. bnewall3

    bnewall3 Initiate (0) Oct 20, 2011 Connecticut

    Hanzo: Im just going off of what my salesman have said have been local trends in my area, especially for tap spaces at bars. Dont know where your from but I'm going off the workers info, they do sell the shit
     
    #16 bnewall3, May 30, 2012
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