No Surly Wet this year!

Discussion in 'Great Lakes' started by wookiemofo, Jun 13, 2014.

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  1. mkhartnett

    mkhartnett Savant (1,160) Oct 27, 2010 Minnesota
    Trader


    Price jump? $2 is a price jump on a beer that sells out in minutes?

    Other breweries are putting out seasonal/limited release stuff that is just sitting on the shelves just like Surly stuff. They are no different. This isn't some grand problem for them unless you will just admit it's some grand problem for every brewery ever. Indeed. Fulton. Lift Bridge. All of them have beers just sitting collecting dust. Yet the complaining and mindless attacks are at Surly.

    Yes, beer is sitting there, by that it's Pentagram and Smoke. Both of which have always sat around. Their actual everyday beers continue to sell at a level t hat requires them to run their brewery 24 hours a day.
     
    #81 mkhartnett, Jun 26, 2014
    Last edited: Jun 26, 2014
  2. maximum12

    maximum12 Grand Pooh-Bah (4,686) Jan 21, 2008 Minnesota
    Pooh-Bah Trader

    You quoted my post but don't appear to have read it, so...enjoy.
     
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  3. mkhartnett

    mkhartnett Savant (1,160) Oct 27, 2010 Minnesota
    Trader

    No, I clearly read it, but whatever.
     
    maximum12 likes this.
  4. mkhartnett

    mkhartnett Savant (1,160) Oct 27, 2010 Minnesota
    Trader

    Oh, and saw Furious in store today, dated 6/10/2014. Not say, but just saying. :stuck_out_tongue:
     
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  5. Ol_Johnny_Skippelwicky

    Ol_Johnny_Skippelwicky Initiate (0) Feb 13, 2013 Minnesota

    Clearly it's in reaction to this thread! And they said bitching wouldn't get us anywhere...
     
  6. MN_Beerticker

    MN_Beerticker Initiate (0) Jul 10, 2012 Minnesota

    What problems? That people don't like some of their beers? No.
    The problem I was stating is logistics pure and simple. Wet is listed as a seasonal beer with an availability of September. They state they have "No Room" for this beer in production. If I were one to cut a seasonal I'd skip Fest, there are no truck chasers going after that one. I don't know what their production schedule is and how long Fest takes to brew vs. Wet and tank space and time used for both brews.

    In true Minnesota fashion we can never be too happy about anything.
     
  7. maximum12

    maximum12 Grand Pooh-Bah (4,686) Jan 21, 2008 Minnesota
    Pooh-Bah Trader

    Haha! We're like sports fans yelling at our TVs. "Why the hell did Todd & Omar run Peterson up the middle on 3rd and 8! Don't they know anything about football!"
     
  8. billhelm

    billhelm Pundit (871) Feb 9, 2011 Minnesota

    And yet many of you will still be chasing Darkness come fall.

    I don't really understand the pricing complaint, at least on the regular stuff. I'm paying $9-$10 for a 6er from other Minnesota breweries (Bent Paddle, Indeed) - maybe slightly cheaper oz for oz but not a huge difference - or $4-$5 for a 22oz bomber from some of the others (which I don't buy often, because I want smaller formats and oz for oz it's way higher). Frankly, Summit feels like the only local that's measurably cheaper on an oz for oz basis on regular release beers. (12 packs of bottles for 11-12 bucks pretty regularly). That may change but the locals seem to have settled in on 9-10 bucks as a sixer price point. Even the Summit cans are 8-9 bucks depending on where you buy them. Can find Surly for 8-9, sometimes higher, and some of the seasonals are higher, I'll grant that. But I do think they're chasing a different market with Abrasive and Blakkr that is less price sensitive.

    And frankly, I see beer languishing from their competitors as much or more. I see 6 month old 750s of Indeed and Fulton pretty often. Smoke and Pentagram have always sat longer, and I could make the argument that they're overpriced for the market. Are $20+ bottles of Pentagram going to fly off the shelf? No. And it will be interesting to see how Darkness sells this year, but that beer has yet to hit the wall and the price has continued to rise, and it's still in high demand in the trading scene here and other places. Sales will still be brisk.
     
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  9. wookiemofo

    wookiemofo Initiate (0) Apr 12, 2010 Minnesota

    For me, it's not the pricing of their standard 4-packs. It all stems to the pricing of their bombers, but we'll beat that dead horse until it's raised from the dead and we'll beat it again. A lot of people aren't upset by it, a lot of people are. It seems to have started with Surly 6... that seemed to sit around for a bit longer then Surly 5. Then 7 came out, and some of it could be the style, but you can still find that at stores around town. Then a second release of Pentagram. Part of me thinks it's the honeymoon period wearing off. I bet you could directly relate it to the growth of the MN craft scene. Surly was the first brewery to really hit it BIG here. They were able to control pricing and sort of test it out. People went nuts over their beers and still do. But as competition enters the market, bottles aren't moving as much. Sure other local breweries beers are also collecting dust, because there's that much more local inventory on the shelves then there used to be. For me, I bought pentagram the first time, I don't need to buy it again. Not when there are $8 bottles of Rodenbach on the shelf next to it, or $8 bottles of Love Child. I bought bottles of darkness for awhile, now I resort to finding it on tap. I bought a 4-pack of blakkr, but just 1. I bought 2 packs of abrasive this year, not 4. Why, because it's no longer the hot new shit in town. Why buy 4 packs of abrasive when I can buy 2 packs of another insanely tasty IIPA. And I haven't just done that for Surly, I've done with same with Hopslam, Hoptimum. Not saying I'm special, but it's how I view myself as having grown in my craft beer drinking. Spread the wealth among multiple varieties instead of stockpiling the local tastiness. Maybe that's a reflection of others in our local scene, the pricey surly bombers just don't carry the same appeal anymore?

    I can't remember where I read it, might have been in an issue of BA... something about the bomber market is quickly declining in general.
     
  10. SwinginParty

    SwinginParty Initiate (0) Jan 22, 2014 Minnesota

    Please tell me more about Rodenbach and Love Child.
     
  11. SwinginParty

    SwinginParty Initiate (0) Jan 22, 2014 Minnesota

    I wouldn't call the attacks mindless. Again the price point seems to be the main problem. $21.00 and up for Pentagram and every other Surly Bomber. $15.00 for Fulton W&P, $14.00 for Lift Bridge Biscotti, $13.99 for Indeed Old Friend and Burr Grinder. Etc.
     
  12. wookiemofo

    wookiemofo Initiate (0) Apr 12, 2010 Minnesota

    What do you want to know?
     
  13. KarlHungus

    KarlHungus Grand Pooh-Bah (3,315) Feb 19, 2005 Minnesota
    Pooh-Bah

    I haven't had Love Child, but Rodenbach Grand Cru is much better than Pentagram, and less than half the price. It's lip puckeringly sour with a nice tartness. Plus, it is easy to find year round at any of the better beer stores throughout the metro.
     
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  14. mkhartnett

    mkhartnett Savant (1,160) Oct 27, 2010 Minnesota
    Trader

    And all of those you can find well after their brew dates. So doesn't seem to be the price at all.
     
  15. billhelm

    billhelm Pundit (871) Feb 9, 2011 Minnesota

    Things get incredibly subjective in a hurry though. I bought as much or more Abrasive this year as I ever have. I frankly find a lot of the other 750s from local breweries to be incredibly inconsistent or simply not as good as the surly offerings I've tried. I feel like there's a reason Darkness flies off the shelves but I can still find Worthy Adversary sitting around 6 months later. But it's all completely subjective.

    I see many other specialty or limited releases from out of market at the caliber of Surly's offerings at the $20 price point. Maybe not rodenbach grand cru, but I can probably pull 10-15 bottles out of my cellar at any given time that I paid that much for. Maybe I'm a sucker. I don't know. Many of these shelf turd at my local haunts even though they are incredibly good beers because of the price point. More for me, I guess.

    also, the $8.00 Love Child was a pricing error from the distributor, it's now $15 at most places I've seen it this go round.
     
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  16. wookiemofo

    wookiemofo Initiate (0) Apr 12, 2010 Minnesota

    100% agree on the subjectability. And I also agree about other bombers out there being priced at the same price point. However, I evaluate all of these on the premise of the $20 bombers that are actually worth the price. The Bruery Ode Tart, Goose Island Juliet and Madame Rose and so on. My issue however is that I don't compare Surly bombers to other local brewery bombers. Fulton has inconsistency issues across the board. Indeed is awesome yet a touch off center. I compare them to out-of-state breweries that are well beyond established. Stone, Green Flash, New Glarus, Deschuttes, Cantillon, Ale Smith, Clown Shoes... None of them demand a $20 price and all except New Glarus distribute outside the state. And NG, frankly... could charge $20 for ever one of their bombers with zero complaints from anyone. Because the quality is deserving (which is subjective).

    I could very well be biased though, everyone's tastes are different, and mine don't agree with it. The first time I cracked Pentagram, we dumped half the bottle. It was terrible (were drinking other sours prior, and after). I have one in my cellar that I am reluctant to open. And because of that, I'll never buy another bottle. Five was a similar experience, Five was good out of the gate but ten times better with some age on it. The problem for me... charging the price they did for a bottle of 5 when no one had any clue what age would do that the bottle. Including the brewery itself. The question was asked personally on how long i should let the bottle sit... the response i got was mixed with unknowing and insult for even asking. Pick up a bottle of Love Child or Goose Island, being it $8 or $16... it will tell you right on the label. Because they've had them in rotation long enough to garner the price.

    I view it like a cigar or a bottle of wine. Charge the price once the quality is established. Not because everyone knows your other products are world class so your cigar or wine must also be world class.
     
  17. 4four4

    4four4 Initiate (0) Apr 27, 2007 Minnesota

    Yep.
     
  18. 4four4

    4four4 Initiate (0) Apr 27, 2007 Minnesota

    IMO, The breweries have all gotten together to make sure specialty bombers are way more expensive. I can't fault them for it.
     
  19. sean_mpls

    sean_mpls Initiate (0) Sep 11, 2012 Minnesota

    Conspiracy theories now? This thread doesn't disappoint.
     
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  20. SwinginParty

    SwinginParty Initiate (0) Jan 22, 2014 Minnesota

    Nope the price of Pentagram is not an issue at all, you're right. People are buying Rodenbach as an alternative just to spite Surly.
     
    maximum12 likes this.
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