The Calorie Conundrum

I've been on a diet since the start of the year and I've found that the less I eat the less I need to drink to get buzzed. For example last year when I was eating 3 large meals a day plus snacks I could down 4-6 beers a night and be fine. Lately I've been down to like 1500 calories a day at the most and I usually drink like 2 beers a night.

 

More logical than craft brewers creating swill in a cheap attempt at stealing market share and thus diluting the difference between craft beer and the macro crap many of us are trying to get away from? Yes. Yes it is.

 

I am pretty sure that this is completely false.

Best I could find quickly: Last year marked the seventh consecutive year of growth for Coors Light as other megabrands, such as Bud Light, Budweiser and another MillerCoors brand, Miller Lite, have experienced sales declines.

Like I said, pretty sure that light beer sales have been declining for the past several years.

 

It isnt. Session beers as keeps getting repeated over and over in this thread.

Milds. Bitters. Berliner Weisse. etc.

 

I really just can't see people who enjoy craft beers buying a 'light' craft beer. I enjoy Lagunitas a lot, but if they made Little Sumpin' Sumpin' Light, I would know it can't possibly be as good as the real thing, and therefore wouldn't touch it.

If you think the craft beer market should conform to your ideologies that America should lose weight yet still consume the same amount of alcohol, I think you need to change your focus to something more damaging--say, fast food and the subsequent lack of exercise, as many others above have proposed.

 

I lost 40 pounds! My diet was pretty much a small bowl of oatmeal, a small portion of vegetables/brown rice,
and a boneless skinless chicken breast, and all the craft beer I could drink for dinner. I also started juicing vegetables/fruit and drinking kombucha again. Every once in a while I would take a one day break from the diet and eat/cook whatever I wanted.

 

That's precisely what we've been doing for years. I've "converted" (hate that word) more people over the years than I can count.

You're thinking in too large of a scale. Focus on your friends, family, neighbors, co-workers... one at a time. SA advertises out the wazoo on tv and it only does but so much. I'm guessing you're too young or too new into craft, but when SA Light came out it was plastered everywhere for years and they put a ton of money into the advertising budget. (More than any other brand could afford) They tried exactly what you are suggesting, and it didn't do much.

It's a process, but it's working. Craft is growing astronomically in spite of the insane amount of money and brand loyalty that helps the big boys maintain their standing. Slow and steady viral growth is the way craft will "win", and it's up to us to play our part.

 

Why? Let them drink their swill. I'd rather that, than have my beloved craft breweries partition off their precious limited brewing resources to satisfy the common BMC light drinker.

 

The same way consumers have been educated about craft beer in general...word of mouth and time. It might be a 20 year solution, but we arent in a hurry (at least Im not).

 

First you have to make them craft beer drinkers.

 

Because light beer drinkers arent the frickin' target audience.

 

There is no bubble.

People talk about a bubble bursting in the 90s, but that is bullshit. Craft volume didnt go down. The chaff was just weeded out*. I remember the locals that went under then, in almost all cases, good riddance.

*mixing metaphors and all.

 

I'm starting to think that you're just trolling.

So, we have the volume of craft beer sales increasing at a rate >10% a year, light beers seeing declining growth, the BMC giants buying up craft breweries as quickly as they can, creating faux-craft brands to try to lure in less sophisticated craft drinkers, and you're worried about craft not doing enough? For the love of god, why?

 

Trolling or just ignorant.

 

Hanzo,

Does the fact that were up to nearly 100 posts and not one other person has taken your side mean anything to you....think its time to call it quits on this one.