P2P in the PNW?

Discussion in 'Northwest' started by BBThunderbolt, Oct 15, 2014.

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  1. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    Y'all have probably seen the P2P thread on the homepage by now. Let's hear some thoughts on how prevalent it is around here.

    According to WA law, breweries or distributors can't give anything of value to bars, even a sleeve of coasters is considered 'valuable". Clearly coasters, logo glassware, various signage, etc, is making it's way into bars and stores, and it'd be naive to believe that it's all paid for. But, is the practice of "buying lines", as talked about in the other thread, common out here?
     
  2. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    ???? With your background Terry, I woud think you would have a better idea about this than most of us. When I lived on the East Coast, I heard stories about some sleazy, underhanded things AB reps would do to try to get as many tap handles as possible in certain bars, but I've never heard of anything similar out here.

    How about when you worked at the Green Parrot? Did you see or hear anything when you were working there?
     
  3. distantmantra

    distantmantra Pooh-Bah (2,954) May 23, 2011 Washington
    Pooh-Bah Trader

    We had talk earlier this year about Goose Island IPA undercutting the price of other beers in Seattle. I remember Rositas in Greenlake getting rid of Inversion and replacing it with GI IPA.

    Inversion is back and GI IPA is gone at Rositas, by the way.
     
  4. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    I think of that thread whenever I see GI Honkers ale, the IPA or some of the other low end crap made by GI around town. I never used to see GI stuff on tap down here in Eugene, but over the last 6 months or so, I've started seeing their stuff more and more around town. Still not much of a presence, and it doesn't seem to sell all that well (kegs tend to languish it seems), but you do see their stuff from time to time around town now.
     
  5. The22Lou

    The22Lou Crusader (463) Jun 1, 2011 Oregon

    Selling goose island crap gets you bourbon county though!
     
  6. sharpski

    sharpski Grand Pooh-Bah (3,100) Oct 11, 2010 Oregon
    BA4LYFE Society Pooh-Bah Trader

    Reading the title, I seriously thought this was going to be about 10 Barrel's GABF medal-winning stout.

    I just don't see this as being prevalent on the West Coast. Maybe it's more mature markets, but none of the local breweries in the places I've been seem to have executed that kind of strategy. The popularity of Manny's, Mac n Jack's, Pyramid, Redhook, etc. (about the only beers I've seen have mass adoption across restaurants, dive bars, clubs, and other non-craft-centric venues) seem to have been demand driven.
     
  7. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    I don't know.... it hasn't worked out that way down here in Eugene. We get a VERY limited amount of BCBS stuff, and I've only seen it at a couple of different stores in town. Those places do indeed carry a fair amount of GI stuff, but it's mostly the high end, barrel aged sours that I see on the shelves there.

    Places that are carrying honkers ale, the IPA, 312, and stuff like that, are typically growler station places (you mostly see this stuff on tap down here), and you never see BCBS bottles there (I'm not sure we even get any kegs of BCBS variants down here... at least I've never seen any). Most of those places don't even sell bottles, or their bottle selection is pretty limited.

    The impression I have, based on previous threads, is that the "reward" they're getting is simply a cheap, inexpensive GI keg. I'm not saying you're wrong The22Lou, as your observation makes sense (sell a lot of low end GI beer, and get rewarded with BCBS stuff), but at least so far, it doesn't seem to have worked out that way down here in Eugene.
     
    #7 John_M, Oct 16, 2014
    Last edited: Oct 16, 2014
  8. johnnyboy76

    johnnyboy76 Pundit (939) Nov 20, 2010 Oregon

    You pretty much need to know somebody at market of choice, or the stein to get the Bourbon County stuff down here, and that mass produced regular stuff usually is taking up valuable tap space at the many growler fill stations around town. There's a reason it's on the "$8 daily hurry up and blow the keg" special.
     
  9. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    This is my impresssion as well. The culture is very, very different on the East Coast, and when I lived back East, I recall hearing all kinds of stories about special deals and arrangements certain distributors had with certain beer bars. One well regarded beer bar in SEPA completely discontinued carrying anything distributed by the folks who carried founders, because the owner felt he'd been screwed by them just too many times (various founder's events where, at the last moment, some special keg promised to the beer bar, had "inadvertently" been sold to some other more "deserving" bar). Another bar up that way was renowned because, for whatever reason, they would only buy beer carried by one certain distributor. Then there was the time a certain beer bar that had just opened (less than a month in fact), had somehow managed to luck out and get a keg of PtY (in this part of the world, there is always a direct correlation between the amount of product you buy from the distributor, and the likelihood you'll get any younger).

    As the bros indicated in their thread, pay to play is pretty much ingrained in the culture back East, and while a lot of the stuff you see and hear about is undoubtedly illegal, everyone seems to accept it as normal business operations back there (with a smirk and a chuckle). Maybe I'm just being naive, but I haven't seen or heard anything like that our here.
     
    #9 John_M, Oct 16, 2014
    Last edited: Oct 16, 2014
  10. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    :-) You sound like you may have shopped for beer at Growler Nation. I think they had the GI IPA at a special discount price for a couple of weeks before the keg finally kicked. I was starting to think they couldn't give that stuff away.
     
  11. johnnyboy76

    johnnyboy76 Pundit (939) Nov 20, 2010 Oregon

    Just shaking my head everytime I would go in there and "still" see it on tap......
     
  12. BBThunderbolt

    BBThunderbolt Grand High Pooh-Bah (7,846) Sep 24, 2007 Kiribati
    Pooh-Bah Trader

    In my experience, it doesn't happen out here in the way it happens back East. But, certain games are played. For example, a certain distributor wouldn't sell any establishment RR stuff in Bham, unless you bought DFH's regular lineup. No knock against DFH, but as @otispdriftwood noted in a different thread, DFH isn't everywhere out here. Again, IMHO, that's because we have dozens of local IPAs equal to 60 Minute. Again, no knock on DFH at all, but the "buy local" ethos is strong out here.

    So, if a bar/store wanted some -Tion beers, they had to stock DFH at least semi-regularly? I get rewarding your regular accounts with treats from a certain brewery, but, the distributor saying "buy brand A, or you get no brand B" isn't that far different than a (X $ figure) handshake deal on the East coast. Shouldn't it be more like "if you buy my extra -Tions (as if a thing like that existed), I'll make sure you get the odd keg of Elder, and, if you're real nice, maybe I'll lie to you and make you think you have a shot at a 1/6bbl of Younger"?
     
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  13. WhiteJordan

    WhiteJordan Initiate (0) Sep 6, 2012 Washington

    From what I've seen beer allocation is the only P2P racket in Seattle. Some breweries use their specialty product as a bargaining chip to get you to purchase core brand items. Beer allocation is illegal in Washington State, but is common practice. It prevents things like "the great Black Butte XXIV imbalance."

    P.S.
    Same thing with Pliny when it was in the market. If you didn't carry the -Tion beers you couldn't get Pliny.
     
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  14. Reidrover

    Reidrover Grand Pooh-Bah (4,886) Jan 14, 2003 Oregon
    Society Pooh-Bah Trader

    Seeing that here in Salem also..though it does not seem to move.
    Whats the point?
     
  15. tozerm

    tozerm Initiate (0) Jul 1, 2005 Washington

    This practice isn't just shady, it's illegal as you describe it. Tied purchases are not allowed. It is different to allocate one product's availability based on being a top customer for that brand... allocations suck but are necessary.
     
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  16. distantmantra

    distantmantra Pooh-Bah (2,954) May 23, 2011 Washington
    Pooh-Bah Trader

    Wasn't Damnation the Pliny-gatekeeper? I was in Uber in early 2013 when they PtY up on the board as a joke, and the guy working behind the bar had some not very nice things to say about RR's practice.
     
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  17. TheBungyo

    TheBungyo Pooh-Bah (2,037) Dec 1, 2004 Washington
    Pooh-Bah

    One thing I noticed when I was in Boston last year was that almost every beer bar I went to in the Boston area was very California heavy with their tap offerings. The two I noticed the most were Bear Republic and Ballast Point, they seemed everywhere.

    We see lots of Cali stuff here, but we're on the same side of the state as them. It makes more sense. In MA they were probably even more California heavy than us.

    As for locally, if that were going on to a high degree in Seattle I don't know how a lot of the smaller breweries could stay afloat. But our beer bars here do a pretty good job of representing all of our local breweries ... as long as they brew good beer!
     
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  18. Mages64

    Mages64 Initiate (0) Sep 7, 2009 Washington

    There are a million ways that bars p2p. It's a sales game and everyone plays it. There is always a hook, reason, or gimmick eventually. It'd be nice if people just bought great beer and served it. But nope. Not how it works. However in WA at least it's not as blatant. But I can give you dozens of examples of how p2p manifests in Seattle.
     
  19. lordofthelambics

    lordofthelambics Initiate (0) Feb 14, 2014 Washington

    I'm listening.
     
  20. WhiteJordan

    WhiteJordan Initiate (0) Sep 6, 2012 Washington

    Ballast Point is everywhere because it's the shit.
     
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