German craft beer

My guess is that this is the price for a four-pack (one each), which would be a little more in line with the price of craft 330 mls (unfortunately).

As far as the "snob" conversation is concerned, I'm with @WhatANicePub , it's been pretty clear from the beginning that "Craft" was going to be sold as a "gourmet" experience. From Braufactum's fridge-in-the-wine-section presentation to Pyraser's Herzblut Imperial IPA at €13,90 per 750 ml to the infamous (in my mind) €31,00 pilsner, I'd say it's been decided. To me it's the biggest hurdle for "Craft" in Germany, though - how to sell beer at American Craft prices to a market that's used to paying German prices. The solution for now seems to be to sell it as a Gourmet Experience. Let's hope it doesn't catch on.

 

It's an interesting dynamic, to be sure. I still see the market(s) as being pretty separate, between Fernsehbiere, traditional beers, and "craft" beers. In the U.S., there really were no (or very few) traditional beers that had their devotees prior to craft blowing up big; so the whole David vs. Goliath story about taking on the macros worked well. In Germany (and the UK, Belgium, Czech Republic) the situation is very different; there are worlds of tradition and traditional beers that are just as well-crafted (if not frequently better-crafted) than the newer "craft" beers. So the whole us vs. them narrative doesn't work quite as neatly (see Greg Koch dropping a boulder on a Jever 6er along with the Oettinger, etc.). So the "craft" folks in these places are faced with a bit more difficulty in marketing their product: do they ignore tradition and just say that Germany is in decline and needs U.S. "craft"-style beer as a savior? Do they show reverence to traditions and revive lost styles and/or brew traditional styles alongside their experimental offerings? Do they lead the way, so to speak, in helping with the restoration of Fernsehbiere/macros? Do they do all of the above? I'd love to see them be involved in all of the above, but that doesn't seem to be happening at the moment.

 

Way cheaper than any Scotch I'd drink.

 

depends on the scotch.
Can get some great stuff, Laphroaig QC for 30€, if a 33cl truly is 14,99€ the Scotch is cheaper per ounce.

 

It is 4,99€/33cl bottle, guess it was mistyped (by them not me).

cheers

 

unfortunately the bottle photo'd is 402€ for 750 mil

 

I know what you had, thus my retort that you can get excellent Scotch for a price that won't break the bank.
Just like beer you can usually find something that is phenomenal for a 10th of the price. There usually seems to be diminishing returns as the price goes up, eg I do not think Glenrothes 1975 is anywhere near 4 times as good as Balvenie Portwood

 

Perhaps not, but then again I am fully invested into the Endowment Effect... don't burst my bubble, bra!



(for the record it was a gift, no way I am paying that much for booze!)

 

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Been to my favorite Getränkemarkt in Mainz today once again. It's astounding how things have changed throughout the last 2 or 3 years. They always used to have a few odd bottles of "craft" beer or special offers (like Faust's Jahrgangsbock and some rather local home-brew-style beers like Stromberger Urbräu). Today I spotted their new full-scale "craft" beer shelf near the counter. Absolutely astonishing: the best I have seen yet in any regular Getränkemarkt (not counting in special stores like Maruhn in Darmstadt e.g.). Crew Republic, Kuehn Kunz Rosen, Hopfenstopfer, Ratsherrn, Chimay, Brewdog, Anchor, Sierra Nevada to name just a few. All in the upper price range, but it's nice to know these beers are ready to buy in a store nearby instead of having to order them somewhere.

 

my local Getränkemarkt in Kornwestheim has quite a lot of craft beer for sale - they even have a FB page dedicated to that dept:

http://www.heinrich3000.de/

https://www.facebook.com/pages/Craftbeer-Store-Baden-Württemberg/1418953734982910

 

Waldhaus announces Hopfensturm. I heard this is how all German brewers used to hop their pilsners in the 70s

https://www.facebook.com/video.php?v=10152339120131962

 

70s-minute pilsner. The Germans are always a bit behind the times.

 

At least it's not pellets.

 

Exactly! Waldhaus makes a big deal in their marketing about using only Naturhopfen. Those pellets -- and especially extracts -- are modern abominations!