It's OK to Drink BMC

Discussion in 'Beer Talk' started by Eriktheipaman, Nov 20, 2014.

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  1. CellarGimp

    CellarGimp Initiate (0) Sep 14, 2011 Missouri

    Of course its okay. I just choose not to do it because, you know, why would I?
     
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  2. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

  3. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    It is not an article but a thread discussion. Several very on-point posts by Marquis that you should read.

    Cheers!

    P.S. Also good contributions by other BAs beyond Marquis.
     
  4. Plead4D

    Plead4D Initiate (0) Mar 6, 2014 Michigan

    Drink BMC, shop at Walmart, listen to top 40 radio, work in public service, eat fast food, eat copious amounts of fast food, talk about exercising but don't actually do it, turn your brain off. All of these things are allowed under the letter of the law.
     
  5. charlzm

    charlzm Initiate (0) Sep 3, 2007 California

    I drink the very occasional BMC product, like a GI IPA or BCBS, a Kona Pipeline porter or a Pyramid, but we're talking literally two or three times a year. My other hundreds of beers are either homebrews or craft. It's a combination of micro-snobbery and seriously, just not liking much the "big guys" put out.
     
  6. atrocity

    atrocity Pooh-Bah (2,264) Dec 18, 2013 Virginia
    Pooh-Bah Trader

    Certainly it's okay, but I definitely choose not to. Do I think someone is a bad person for drinking BMC? No. However it makes me think they have poor taste in beer. No different than if I see someone watching something awful on TV... it doesn't mean they're a bad person but just that they have poor taste in that realm.

    Nobody has super refined tastes in every realm. Case in point, my tastes when it comes to food are unrefined and crap. People are more than welcome to say that to me just as I will make the claim about their tastes in beer. :slight_smile: I wouldn't say that to someone I don't know but rather to people that ask my honest opinion and wouldn't take offence.
     
  7. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    I read the thread Jack, and I'm not entirely sure I understand why you think it's relevant. I don't want to re-discuss or argue that thread again, but as I mentioned, one of the reasons I continued to drink BMC stuff for so long was because of inertia and lack of exposure to anything else. I think that continues to be true with most BMC drinkers in this country today (as alluded to in the thread, regarding brand loyalty, etc.).

    With respect to the comments from Marquis, I'll grant you that I haven't been to jolly old England in some time, but one of the things he fails to mention is people's perception regarding calories and diet. The last time I was over there (some years ago), I was shocked by the proliferatin of light lagers in most pubs. Bud, coors lite, heineken, turborg, etc., you would see multiple tap handles of these beers in all of the pubs. Most (not all) of the consumers were women, which I thought was interesting. However, GB culture is very different than ours, with a lot of local neighborhood life centering around the local pub. If you've been over there, then I think you know what I'm talking... it's not at all unusual for the entire family to head over to the pub, order dinner and pint, and sit there at the same table the rest of the evening, talking to family and friends, and having a pint or 6. If you do that nightly (my perception was that some do, some don't), then of course this can lead to problems. Being curious, I actually talked to some of the women drinking american light lagers (when I was over there, it was very typical for many customers to get their bud or coors or miller over ice), asking them why they were drinking it, and why over ice. It was apparent that they were under the impression that because these beers had so little flavor, they likely had very few calories as well. Given the lack of flavor, why not throw it over ice and make the beer even less caloric. In other words, it wasn't because they were in love with the taste of the beer... it was because they were trying to watch their weight.

    Marquis is/was certainly correct that macro lagers have in the past (and I assume now as well) been very popular in England, but I never was under the impression that it was because the beers were perceived as superior in terms flavor/taste. I'm sure I'm over generalizing here, but the impression I had was that a lot GB macro drinkers really didn't care all that much about the taste of beer... but going to a pub to hang with one's friends and mates is what one does over there, so why not make it as "undamaging" a night as possible and drink something that is low on flavor (and ergo, low on calories). I would add that when I was over there, most of the BMC adds seem to focus on it's "unfilling" nature.... lots of pictures of active young people who didn't want to get bogged down drinking those "heavy" stouts. Got to admit, it was great marketing.

    In the end, I guess it doesn't really matter why one drinks macro lagers. Undeniably, for whatever reason, they remain quite popular. However, I was simply making the point that a lot of the time, it might not be due to preferences in the way it tastes.
     
  8. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    “Marquis is/was certainly correct that macro lagers have in the past (and I assume now as well) been very popular in England,…”

    But his point was the opposite:

    · “Secondly , I can remember when most beer in this country was what would be considered "craft" these days.”

    · “I've seen during my drinking lifetime hordes of people abandoning good traditional British styles in favour of blander, less demanding adjunct lagers.”

    · “The brewers of adjunct lagers are simply brewing what the public want.”

    To sum up, the beer British beer drinkers of the past (let’s say 40 years ago) mostly drank traditional (what Marquis now terms as “craft”) beer. This was the largest selling ‘type’ of beer.

    The British beer drinkers of today mostly drink adjunct lagers. Why? It is not because they weren’t (or aren’t) readily exposed to “craft” beer. It is because the majority of beer drinkers prefer light colored, light tasting beer despite what the beer culture was just a few decades ago.

    Cheer!
     
  9. ratrod53

    ratrod53 Initiate (0) Oct 10, 2010 Indiana

    Just Drink BEER who cares.
     
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  10. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader


    Come on Jack. By the past, I meant when I was last there. Hence my comment about how surprised I was by the proliferation of light lagers. What do you think would cause that kind of surprise on my part?

    None of the rest of the comments you reference are inconsistent with what I said in my post.
     
  11. marquis

    marquis Pooh-Bah (2,313) Nov 20, 2005 England
    Pooh-Bah

    Yes, in practically every bar there will be handpumps alongside macro beer fonts. It's not that drinkers aren't aware of the existence of real ale, in fact it's recognised as a quality item.Those who drink lager do so not because they haven't tried anything else, it's simply that they have settled for what they prefer.Even though it costs more.
    By lagers I'm not casting aspersions at the great family of this beverage, it's just that's what is sold as lager here is , with some honourable exceptions,pale yellow gassy chilled tasteless stuff.
     
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  12. herrburgess

    herrburgess Grand Pooh-Bah (3,077) Nov 4, 2009 South Carolina
    Pooh-Bah

    I was under the impression from a few of my Brit friends that many younger folks chose the lager offerings because of the higher alcohol content (i.e. it gets you drunker faster).
     
  13. a74gent

    a74gent Pundit (981) Mar 16, 2010 Massachusetts
    Trader

    I'd take this wager if we established that we were referring to the BA's choice. I don't drink BMC generally because I like my beers like my food like I like my women...TASTY. Which is why GI is the exception to my statement about BMC..as is some Kona if you're inclined to consider that BMC. It is not because I'm a holier-than-thou beer geek nose-in-air dickhead..it is just because I'll never enjoy the barely-there taste of a silver bullet or a Bud.
     
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  14. marquis

    marquis Pooh-Bah (2,313) Nov 20, 2005 England
    Pooh-Bah

    The two biggest selling lagers in the UK are Carling Black Label and Foster's , both at 4% ABV.Kids who want to get drunk often resort to "preloading" , drinking spirits etc at home before setting out. Drinking in pubs is expensive , in towns and cities prices of around $5 a pint are considered low and it soon adds up.
     
  15. mikeincharleston

    mikeincharleston Initiate (0) May 1, 2009 North Carolina

    I like Coors Original and Budweiser.
     
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  16. herrburgess

    herrburgess Grand Pooh-Bah (3,077) Nov 4, 2009 South Carolina
    Pooh-Bah

    Maybe it was specifically in reference to Budweiser, which is 5%.
     
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