Brewdog Tokyo Rising Sun

Ive got 5 diff bottles of Paradox they've been in a drawer under the bed for years. How much do you reckon i'll get for back bedroom divan aged imperial stout?

 

I love the cure for binge drinking claim also on that link. I'd half agree, but only because it's too expensive to binge on.

 

The clipping says "because it is so strong" and also because it tasted "better than other brands".

 

I got one of the Highland Edition and The Lowland Edition. I drank the Lowland, its bloody amazing, not sure if its worth the price but its damn good.

 

You should, and call it The Craft Beer Revolution Revolution. Revolting against their pathetic excuse for a revolution.

 

I can't speak for things down there, and though I do think 'revolution' is a tad too grandiose, there is no doubt that BrewDog has had made a pretty big impact on the beer scene here.

As for Bevis and his punk references, I would just love to see a BrewDog beer (a high velocity ABV Euro lager noless) called 'I Hate... People'. Would love to see it being launched at one of the BrewDog pubs too. It'd be a riot.

 

Yes, a very negative one.

 

I have a real love/hate relationship with BrewDog. I haven't had many of their beers lately and recently every time I've intended to drop into BrewDog Edinburgh I've never got any father than The Bow Bar. Its like betrayal if I leave.

 

Personally i find the quality of even their supposed mainstays variable and their cringe inducing hyperbole and hubris does them no favours. That and their pricing sees me never visitings their bars.

Zimbo I too find it a wrench leaving The Bow Bar even just to visit Walker Slater and the pork shop across the street. Good pub, good beer, good people.

 

The fact that they keep 5am saint and punk ipa as their "main" beers while sidelining truly great ones like hops kill? makes me actually think Brewdog are more concerned with profit margins (you have to admit they are both toned down cheaper versions of other beers) than crafting good beers. It's a shame really because combined with the way they act in general, they really are shooting themselves in the foot.

 

What you have to realise is that beer enthusiasts are not the target market for Brewdog anymore. The customers they want are inexperienced, unsophisticated drinkers who are not that obsessive about beer – the ones who have been drinking Erdinger and Krušovice, but were scared to try cask ale in case their mates laughed at them. The people who were happy to pay £5 a pint for Peroni are the best customers for "craft beer" at £8 a pint. Because they have little experience, they judge quality by price and think that a more expensive beer must be better (I mean, when I order wine in a pub I assume that the pricier ones are better too). And also don't realise that they could get better beer from Thornbridge or Oakham for two-thirds of the price.

 

That is one compelling argument. The optimist in me would like to think BrewDog's marketing isn't quite that calculating and cynical. But then again today in Edinburgh I saw Tokyo Rising Sun for a mere (!) £17 for a 341ml bottle, a full £8 cheaper than what the BrewDog shop is asking.

 

That's a good point. They are worth something when taken as a comedy act.

 

I disagree.

The £5 Peroni drinkers will stick to their £5 Peroni if they had the choice between that and Brewdog's offering...it's the young ale drinkers that don't have a particular style or beer in mind but instead are open to trying everything that their new releases are targeted at.

Why do I know this?

Because I used to work at a pub that sold £4.60 pints of Peroni and not once that I can recall did they say and order 'I might try a Timothy Taylor next...' - there is the lager crowd and then there is the ale crowd and unless you were a tourist the borders between the two styles were seldom crossed.