NY Post Short Article About BMC Losing Ground

Discussion in 'Beer Talk' started by Ilovelampandbeer, Feb 26, 2015.

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  1. Ilovelampandbeer

    Ilovelampandbeer Pooh-Bah (1,719) Aug 25, 2013 New York
    Pooh-Bah

    Budweiser losing the battle with craft beers http://nyp.st/1wrHzrx

    I wonder how far this decline will go
     
    #1 Ilovelampandbeer, Feb 26, 2015
  2. SeanBond

    SeanBond Pooh-Bah (2,904) Jul 30, 2013 Illinois
    Pooh-Bah Trader

    That explains their recent ads slamming craft beer...


    Edit: Sorry, let me add a little more to that.

    My guess is that they'll continue to lose ground for a while, because more and more people are being made aware of the fact that yes, they too are the type of people who like craft beer.

    One of my closest friends is from Puerto Rico and exclusively drank Heineken before coming to the states, and is about as un-snobby as you can get. They now go to bars and order a Lagunitas IPA. I think that's really telling, and I know a decent amount of people with similar stories.
     
    #2 SeanBond, Feb 26, 2015
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  3. Tobes181

    Tobes181 Initiate (0) Jun 25, 2014 New Jersey

    A lot of younger drinkers are turning to craft. The future holds great things!.... but not for Budwesier.
     
    #3 Tobes181, Feb 26, 2015
  4. ribonucleic

    ribonucleic Initiate (0) Feb 3, 2015 Utah

    Yeesh.

    Sounds like that guy could use a beer.
     
    #4 ribonucleic, Feb 26, 2015
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  5. JLaw55

    JLaw55 Pooh-Bah (2,417) Jul 10, 2014 Missouri
    Society Pooh-Bah

    I wonder if he will be drinking a Bud......?????
     
    #5 JLaw55, Feb 26, 2015
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  6. StartedwithSAM

    StartedwithSAM Initiate (0) Feb 17, 2015 Virginia

    As long as independent or otherwise craft breweries stay original and pure. Small, growing successful companies have a habit of becoming the "monsters" they despised prior in the marketplace...
     
    #6 StartedwithSAM, Feb 26, 2015
  7. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    My favorite part of the article from the chief financial officer at AB:

    “We do not expect to stabilize Bud in the US in the short term,” Chief Financial Officer Felipe Dutra told reporters. “We have been repositioning the brand and making it more relevant for younger adults, but it’s not an easy task.”

    That’s because you produce swill AB. You have in the past. You do so at the present time. And blimey if it doesn’t appear as if you'll likely to continue to do the same in the future. Unfortunately for you, there are now alternatives to drinking your macro swill, and it's become increasingly easy to find them. That sucks for you, doesn't it?

    And what’s your solution? To see if you can find other, less well informed target audiences overseas, where there are fewer alternatives... whom you can once again convince are drinking nectar when they drink your swill. (“The brand is turning to overseas markets such as China and Brazil for growth, with foreign sales now accounting for 60 percent of all Bud consumed.”)

    Good marketing strategy AB.
     
    #7 John_M, Feb 26, 2015
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  8. offthelevel_bytheplumb

    offthelevel_bytheplumb Maven (1,277) Aug 19, 2013 Illinois

    This article is just about Budweiser, not AB InBev as a whole. We've all known Budweiser has been dropping in sales for a while.
     
    #8 offthelevel_bytheplumb, Feb 26, 2015
  9. Giantspace

    Giantspace Grand Pooh-Bah (3,043) Dec 22, 2011 Pennsylvania
    Pooh-Bah

    Well......Inbev just raised its dividend 46% so I would say they are doing fine.......

    enjoy
     
    #9 Giantspace, Feb 26, 2015
  10. IPAandGreenChile

    IPAandGreenChile Initiate (0) Jun 25, 2014 Colorado

    Once you go craft, you never go back. As long as Bud makes inferior beer they will continue losing ground. Budweiser is fine for now but I think they're scared about the distant future. It will be interesting to see what the beer landscape looks like in 30-50 years.

    I'm sure they will continue to buy more and more craft breweries to compensate.
     
    #10 IPAandGreenChile, Feb 26, 2015
    Ilovelampandbeer likes this.
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