3 way ipa

Discussion in 'Pacific' started by t4h2c0, May 22, 2015.

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  1. t4h2c0

    t4h2c0 Initiate (0) Jun 5, 2007 Washington

    Good but not as good as last year IMO...cans and draft have hit Seattle
     
    #1 t4h2c0, May 22, 2015
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  2. twizzard

    twizzard Pooh-Bah (2,080) May 11, 2013 New York
    Pooh-Bah Trader

    I was afraid I'd hear this :slight_frown:

    Still ISO though.
     
    #2 twizzard, May 22, 2015
  3. osubeav2003

    osubeav2003 Zealot (574) Nov 12, 2013 Oregon
    Trader

    Different breweries collaborating, completely different beer. Last years was lightning in a bottle/can, we can only hope they resurrect it at some point in the future.
     
    #3 osubeav2003, May 22, 2015
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  4. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader


    You shouldn't have any difficulty obtaining some. I'm sure there will be a veritable ocean of it in cans all over the NW (a lot grocery stores had cans last year), and my guess is that there will be less demand this year as well.
     
    #4 John_M, May 22, 2015
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  5. kscaldef

    kscaldef Initiate (0) Jun 11, 2010 Oregon

    I'm a little uncertain about that, actually. I'm not sure the average person buying beer at Freddies realizes it's a rotating collaboration.
     
    #5 kscaldef, May 22, 2015
  6. vurt

    vurt Grand Pooh-Bah (4,504) Apr 11, 2004 Oregon
    Society Pooh-Bah Trader

    People who remember last year's version will note the difference pretty quickly. Then they might end up buying less. (I ended up buying more than 3 cases of last year's 3-Way, and I never buy that kind of quantity. But if you tell me there's a canned beer that taste just like that, I'll buy a case NOW. Maybe even 2 cases.)

    Will "the average person buying beer at Freddie's" even realize that it's the same brand, since the packaging has changed?
     
    #6 vurt, May 22, 2015
  7. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    To be sure, my comment is speculative. However, it's based on the following observations from last year's version:

    From what I can recall, the demand last year seemed to grow and grow as the season went on. Many consumers (myself included) heard good things from bartenders and store staff, and bought the beer based on their recommendation. The response was almost universally positive, and so demand seemed to mount as well (not everyone raved about it, but I honestly cannot recall one negative opinion). Initially, it seemed like you could find it on the shelf for a week or two after a delivery would arrive. Towards the end, cans were getting bought out almost as soon as they arrived in the store.

    Frankly, it's really hard for me to see that happening this year. I suspect that initially sales will be strong, as folks remember how good last year's version was, and so will buy it, hoping the current version will be comparable (which IMHO, it is not). My guess is that we will see just the opposite of what we saw last year. I suspect that initial sales will be strong, but will die back as the summer season goes along. The beer is good, but as Glen pointed out in the previous thread, it really doesn't seem to stand out, given all the other great IPA's you can typically find in the market in the NW.

    To use your example (which I agree with), I think the typical buyer at Freddie's will buy the beer initally, assuming it's the same one they bought last year and liked so much. Whether they like the current addition or not, they'll almost certainly realize the current version is very different, and I think over time, sales will fall off, even at Fred Meyers.

    Shrug. Time will tell...
     
    #7 John_M, May 22, 2015
  8. sanford_and_son

    sanford_and_son Initiate (0) Jul 23, 2012 Washington

    Last year's version was great when fresh, but man, if it sat in your fridge for a month, it was a completely different beer. One of shortest windows of DRINK THIS BEER NOW DUMMY i've ever experienced.
     
    #8 sanford_and_son, May 22, 2015
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  9. TaborTime

    TaborTime Pundit (928) Dec 10, 2013 Oregon
    Trader

    Not even taking last years version into account....I would rather drink Overdub as opposed to this years 3-Way.
     
    #9 TaborTime, May 22, 2015
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  10. guajolote

    guajolote Maven (1,359) Sep 12, 2008 Oregon

    This. Does anyone know if they're doing more than one canning run of Overdub? Or is the 4/20 run the only batch?

    As far as 2015 3-Way -- while it's clearly nowhere near as good as 2014, I don't even think it's as good as the 2013 batch, from what I recall. As to availability, who knows what the demand will be like, but I know I'll probably only buy one or two 4 packs this year, as opposed to 15+ last year. Guess I'll start looking to 2016 3-Way..
     
    #10 guajolote, May 22, 2015
  11. chinochino

    chinochino Initiate (0) Jul 29, 2013 Washington

    it's like trying to win back to back superbowls. Do you discount the team if they failed to do so?

    last year's three way was outstanding. This years? I haven't sold my season tickets..........
     
    #11 chinochino, May 22, 2015
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  12. TheBungyo

    TheBungyo Pooh-Bah (2,037) Dec 1, 2004 Washington
    Pooh-Bah

    Well I remember they did Suicide Squeeze for a while last year and Overdub is Suicide Squeeze II essentially. I'd assume it'll be brewed again.
     
    #12 TheBungyo, May 22, 2015
  13. maltmaster420

    maltmaster420 Initiate (0) Aug 17, 2005 Oregon

    I haven't heard one way or the other. The beer lover in me hopes they make more, but the retail portion of my brain hopes they don't because the barcode is the same as 3 Way. Trying to keep track of 2 high volume beers with overlapping barcodes is kind of a pain in the ass.
     
    #13 maltmaster420, May 22, 2015
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  14. Orca

    Orca Grand Pooh-Bah (4,710) Sep 18, 2010 Washington
    Pooh-Bah Trader

    Only if they don't hand the ball off to Marshawn at the 1 yard line. But who the fuck would do that?
     
    #14 Orca, May 22, 2015
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  15. SMITHAND

    SMITHAND Initiate (0) Apr 18, 2013 Oregon

    Last years 3-Way was one of the best beers I've ever had. My opinion of course. I am holding out on the new one until I feel I wont be as disappointed.
     
    #15 SMITHAND, May 22, 2015
  16. Reidrover

    Reidrover Grand Pooh-Bah (4,886) Jan 14, 2003 Oregon
    Society Pooh-Bah Trader

    thats saying something i thought Suicide Squeeze was way better than Overdub..even if it is still a good Session IPA.
    I have the new 3-way in the fridge..later tonight
     
    #16 Reidrover, May 24, 2015
  17. Reidrover

    Reidrover Grand Pooh-Bah (4,886) Jan 14, 2003 Oregon
    Society Pooh-Bah Trader

    OK drinking a can now..its definitely not a hop bomb, but its pleasing enough. Kinda reminds me of many fresh hop ales, the hops are there but not in your face.
    Soft drinking.
    I think it might disappoint hop heads but i think the "Fred Meyer buyer" will be pleased.
     
    #17 Reidrover, May 24, 2015
  18. distantmantra

    distantmantra Pooh-Bah (2,954) May 23, 2011 Washington
    Pooh-Bah Trader

    Went to the 3-Way release party at Crows Feet Commons in Bend tonight.

    So yeah, it's good. 2014 is still better, and I still like Overdub better. I'll still pick some cans up.
     
    #18 distantmantra, May 24, 2015
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  19. Gobigvt7

    Gobigvt7 Zealot (709) Mar 15, 2008 Oregon

    Regardless of the obscenely predictable hype/expectation letdown, this boils down to the quintessential "to each his/her own" conversation. I experienced wild batch variation last year, in addition to the incredibly steep drop-off mentioned above. I liked it, and occasionally loved it.

    As two beers next to each other, they couldn't be much more different. But I really like this year's anyway. I love pFriem IPA, which seems to speak the loudest here. I love the nuanced fruit, melon, peach fuzz, and the slight dankness hanging in the background. Clean, crushable, flavorful. Wouldn't change a thing, personally, and I hope every year's versions continue to forge their own identities in the years to come.
     
    #19 Gobigvt7, May 24, 2015
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  20. vurt

    vurt Grand Pooh-Bah (4,504) Apr 11, 2004 Oregon
    Society Pooh-Bah Trader

    I definitely got melon notes in there (especially honeydew). I also got an herbal note (perhaps what you're calling "dankness") which made the beer decidedly "more-ish." This year's version might turn into quite a grower. It will probably take at least 4-pack to reset my expectations and start appreciating this one for itself.
     
    #20 vurt, May 24, 2015
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