Chuck Silva resigns from Green Flash Brewing Co.

Discussion in 'Beer News' started by Todd, Sep 28, 2015.

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  1. THANAT0PSIS

    THANAT0PSIS Pooh-Bah (2,275) Aug 3, 2010 Wisconsin
    Pooh-Bah

    Good for him. GF is fairly bland and stagnating quickly in a city that is home to way too much great beer to care. Rayon Vert was very good until they killed it, and Palate Wrecker was good for a four-pack a year, but otherwise they were nothing special. Then they went and ruined one of my favorite beers of all time in Nelson.

    My dislike of them has nothing to do with rarity or lack of trade value; it's simply because better beer is easy to find (and fresher, too).

    I also suspect they are the oft-rumored big acquisition by our corporate overlords.

    Good riddance to GF, though I'll give whatever Silva does next a few tries.
     
    fritts211 likes this.
  2. HeavySpeedway

    HeavySpeedway Initiate (0) Jul 8, 2013 California

    One point that people will make is that Duet was noticeably variable when it was only done in Alpine, too. I'm sure some people in the know could opine on that. LOL

    I've not heard anything positive about Hoppy Birthday yet, so if it is indeed getting better then that is good news.
     
  3. HeavySpeedway

    HeavySpeedway Initiate (0) Jul 8, 2013 California

    That particular rumor may have been idle speculation that started around the time of the St. Archer's buyout. But even if you do put some credence into it, "Ballast Point" was whispered a lot more than "Green Flash", FWIW.
     
  4. upsbeernut

    upsbeernut Savant (1,111) Sep 22, 2011 Georgia

    that suks
     
  5. THANAT0PSIS

    THANAT0PSIS Pooh-Bah (2,275) Aug 3, 2010 Wisconsin
    Pooh-Bah

    Man, BP would break my heart, though I suppose it could've just been Saint Archer (another non-loss).
     
    jrnyc likes this.
  6. tokimedo

    tokimedo Savant (1,038) Feb 28, 2015 California
    Trader

    did you email them? they made up for it two fold.
     
    MattXT likes this.
  7. Ironstutz

    Ironstutz Initiate (0) Aug 12, 2014 New York

    isnt it conceivable they did both? raised the unit price AND decreased the count? say it went for $12 for a 6er to $14 for a 4 pack. i dont know the details but i wouldnt put it past any business to do this
     
  8. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    They made a decision to go from 6-packs to 4-packs a number of years ago so I don’t remember specific prices. What I can state with certitude is that the price per bottle when it was a 6-pack was significantly lower than the price per bottle when it went to 4-packs.

    Cheers!
     
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  9. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    No, they total price for the 4-pack was less than the price for the 6-pack. It was the per bottle price that went up significantly.

    A cynic would state that the motivation for changing from 6-pack to 4-packs was to obfuscate the decision to greatly raise prices (i.e., greatly increase profit). I would have a higher opinion of Green Flash if they just simply raised the price of their 6-packs.

    Cheers!
     
  10. hunninghake

    hunninghake Initiate (0) Nov 21, 2005 Colorado

    Not for most people that I know who communicated the C3 issues to them...

    Emailed Mike immediately following a butter-bomb Silva Stout experience with my Fiancee (as a courtesy). Though Mike was quite responsive he was ultimately dismissive of my concerns stating that statistically (1% to 5% of the bottles as being "bad") the remaining bottles should be fine; and if not, then I "simply don't like the beer for what it is supposed to be".

    When the same results occurred at a subsequent bottle share (with some experienced palates on hand to confirm a bad bottle), I relayed the information back and hadn't heard back from him since.

    While I'm glad to hear that Mike has made this right with some people...several local purchasers I know of are simply out a good chunk of change and with no final response from the brewer. Though I never asked for any recompense, some would have been nice.

    Happy to see Chuck moving on and have very little doubt that he'll be successful. However, the continued decline in GF quality over the years (with only a couple of exceptions) combined with my personal experience have prompted me to move on in what ihas become a killer beer scene over there.
     
  11. tokimedo

    tokimedo Savant (1,038) Feb 28, 2015 California
    Trader

    interesting. I bought a bottle early in the year and emailed them about it once they came out and said to reach out if you had issues. told them the bottle was long gone, didnt have a reciept, but did tell them what store i got it from and when, and they asked for my address - no questions asked.

    two weeks later i got a box from fedex from them, hand signed letter apologizing for the infection, and in the box 4 beers -- flanders drive, silva stout, and two cellared GF beers from 2012 (la freak and a grand cru i believe).

    weird that you had a different experience and had more bottles/more info than i did.
     
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  12. hunninghake

    hunninghake Initiate (0) Nov 21, 2005 Colorado

    Am a bit curious as to why they did this for some and not others...

    I tend towards a caveat emptor approach to my beer purchases and more appreciated that, initially, Mike was receptive to my feedback and was communicative. Had that been the extent of it, I would have been happy. However, his ultimate dismissiveness and the subsequently bad experiences with the remaining beers was enough for me. Unfortunately I wasn't the only one locally who shared a very similar experience.

    Don't mean this to be a continued rant and to get too far off topic: I'm looking forward to seeing what Chuck churns out in the coming year...have met him several times and think that he is a good guy with immense talent!
     
  13. HeavySpeedway

    HeavySpeedway Initiate (0) Jul 8, 2013 California

    Coming year?

    The article says that he has not found a place yet. Doing that, then getting it ready to brew, will take at least a year. Maybe two. Now maybe he does have things in place that weren't revealed, but I doubt it.
     
  14. DrDemento456

    DrDemento456 Grand Pooh-Bah (3,439) May 15, 2009 Pennsylvania
    Pooh-Bah

    I am forever stumped on their Green Flash West Coast IPA. To me it taste like soapy bitter hops but everyone else loves the crap out of it. Palate Wrecker and their Imperial India Pale ale on the other hand are delicious.

    If they stopped making beer I wouldn't miss them much. The Double Stout I had this year tasted like old burnt toast compared to the delicious chocolate stout of yesterday. Thats pretty much the last time I am going to buy any Green Flash.
     
  15. LambicPentameter

    LambicPentameter Initiate (0) Aug 29, 2012 Nebraska

    Or keep profits relatively similar while covering increased operational and raw ingredient costs. Of course I have no idea which would be the reason, but both are equally plausible. Often times, businesses raise prices out of necessity rather than as a cash grab. Because many businesses recognize that consumers tend to react poorly to increased prices.

    As far as using a format change to obfuscate a price increase goes... I know this is something that happens, but I think it is more common to do it by changing a more obscure unit that the number of bottles in a package of beer. You'll often see things like the number of ounces in a box of cereal or a bottle of liquid decrease--something the non-savvy consumer might miss because after all, they are still buying one box/bottle/package. Hiding a price increase by making an obvious change to the number of bottles in a package seems silly. I think it's more likely that they didn't want to price out consumers who have an upper limit for what they will spend on a single package of beer. Case in point: I'd personally prefer to buy four bottles at $12 than six bottles at $18.

    Now if GF had suddenly decided to change their six packs from 12-oz bottle to 11.2-oz bottles, I might feel differently.

    But ultimately, it's all about personal purchasing preference, as you noted.
     
  16. russpowell

    russpowell Grand High Pooh-Bah (8,292) May 24, 2005 Arkansas
    BA4LYFE Society Pooh-Bah Trader

    This thread makes me realize how little GF I have purchased the last few years. It just seems I've seen very little beer around except for West Coast IPA, which really does little for me. I've hoped to see some "Alpine" but that has yet to happen. I really thought these guys would've made more of a splash in the Arkansas & Oklahoma markets.
     
  17. N17shelfside

    N17shelfside Initiate (0) Jun 26, 2013 California

    pretty sure that was the St. Archer acquisition. Not a big name, but they do make a fair amount of beer for an upstart.
     
  18. beergrrl

    beergrrl Zealot (523) Dec 9, 2003 New Hampshire

    likes GF. Wishes Chuck the best in his new adventure. American corporate culture does not reward talent; in fact, the culture punishes unilateral talent in every phase and style.

    Chuck: go forward, be fearless, brew great beer, and they will come. Ignore BA trolls, they don't buy much beer. Excellence must be it's own reward until the beer drinkin' public catches up.

    All that, and thanks for the excellent IPA
     
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  19. pinkgrenade

    pinkgrenade Initiate (0) Aug 19, 2011 California

    nooooo there is still a fair amount of industry chatter
     
    WillQC4Beer likes this.
  20. HeavySpeedway

    HeavySpeedway Initiate (0) Jul 8, 2013 California

    You honestly think Chuck reads this or any other Interweb forum? Or if in the unlikely case he did, he'd care what people thought? lolz
     
    J-loco likes this.
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