Casey Brewing and Blending

Attending every release next year is quite a feat but most just aren't going to do that.

This creates the same exact troubles of the Glenwood release that @pmoney described but relocates them to local liquor stores and amplifies them - Denver knows how to beer pretty hard. I can't imagine any store would want to deal with that nightmare every month.

 

Who are these people willing to commit to 6+ hours of driving, spend $20-40 on gas, spend $152 on beer (and this is a small release), but don't want to donate $20 to charity?

 

I agree there are pros and cons to any scenario. But if 20 liquor stores have the beer a lot more people get to try the beer vs. 200 ticketed individuals get to buy up all the beer. I'm looking at it as these beers are meant for the public, it gets rid of lines (noise drinking toking) and spreads the beer out to more people. You may hate the idea but more people hate the idea that they can't get Casey beer if they don't go to Glenwood Springs. Hotels, travel, food, beer and a $20 ticket every month is way to much for most people, or I'm completely wrong.

 

If you can spend hundreds on beer each month but are thinking twice about donating $20 to charity... you have your priorities seriously messed up.

 

Last I checked, there were still 30+ tickets available for people in the public to help buy up all the beer so they don't have to feel like they can't get Casey beer.

 

IMO, Casey beers are the ultimate example of a premium product. Troy could very easily raise all of his prices by $5 a bottle and I don't think most people would bat an eye. How many people don't even care what allocations are and just say "max" when they get up there?
It very well might be dissuading some people, but I don't understand it personally. I don't see Troy's beers as being for thrifty buyers.

 

I really don't see what is wrong with releasing beer this way. It keeps all profits with the actual brewery, brings people to Glenwood Springs so it helps their local economy, and raises money for a charity

 

Doesn't Casey self-distribute? Why drive all of the beer into town and then drive it around to 20 stores if people are willing to come to you?

 

Actually most of the stores that get it now is because they drive up and pick it up.

 

I have no problems with the $20 charity donation. I guess time will tell if this is a great method or new headaches will occur. Peace

 

You have to think that as he is able to grow things will change. Things have come a long way in a very short amount of time.
Just think back 3 years and if someone posted this:
A Coors incubator brand brewer is going to move into the mountains and open a brewery that specializes in nothing but local ingredients and barrel aging. To top it off, the bottles are going to be priced in the upper 1% of beers and only sold out of his storage facility a single day per month.
Not only that, but people are going to drive from all over the country, wait in long lines, and buy him out 99% of the time.

It sounds absolutely absurd, but we have something special. I was a very early believer in what Troy was doing (back when AC Golden was only making lagers), but I would have never guessed this.

Who knows where things will be in a few months or years? I'm just taking it month by month and think this is a good move for the moment. It might not work in a few months, but it seemed to work for this weekend.

 

Who knows. This time next year we may all be drinking Casey Native Lager.

 

I'd be 100% game for that The first two beers I had from AC Golden were a baltic porter and a dunkel and they were fantastic. I don't know if anyone who was at the early Wynkoop Parade of Darks events had any idea what "that young Coors guy" would be responsible for in a few years

 

Trolls are gonna troll... #DontFeedTheTrolls

 

Don't rule it out. He's a Banquet guy!

 

Be nice , remember I said I was just shooting ideas out there not claiming my ideas were the right ones.

 

I did get a pm with this offer 1 minute after my original post:

hey I noticed you were on the fence about attending the Casey release this weekend. I really want to go, but will not be able To make this release. However, tickets are still available for purchase. Would you possibly be interested in muling beer for me if I pay for my own allotment? I can give you one of the montmorencys for going through the trouble, or I have other beers I could throw in for going through the hassle. I also wouldn't mind paying for your ticket if that's what it takes

I politely declined as I'm not fond of mules. seemed like a nice guy, pm if you want his offer/contact

 

Paying for your ticket and gtting a ticket himself wouldn't have worked. One allotment per person. I don't know anyone who would drive up themselves and give away the whole allotment.

 

I agree but if you lived in/near Gleenwood you might just drag along your rock,frisbee,hat,ballnchain, financial advisor for a free Monty and your $20 ticket paid for

 

I'll be curious to see how many non-ticketed people will come. Not everyone will buy the full allotment, and there's still the opportunity for pours at the bar. I wouldn't do it, but if I lived in the vicinity (or had another reason to go) it would be worthwhile.