2015 New Glarus upcoming beers

On the plus side, like almost everything New Glarus brews, Scream holds up extremely well for a DIPA.

 

The problem with Scream is the ABV I think: it's just too strong to be an everyday beer. It's awesome, don't get me wrong, but it's just too much to drink every night. It's worth noting that I think it holds up better than most (I)IPAs, though.

 

And that's been one of Dan's rebuttals when asked about the lack of freshness (or so I've heard second hand), is that if you compare it to anything else at the same age, that Scream holds up really well. Unfortunately there are so many IPAs that will be fresher on the market, most consumers who are adamant about that sort of thing are just going to pass it over without thought.

 

It seems like a funny needle to thread; brew an ample amount of a shelf stable beer and people complain about there being too much in the market. Scale it back and you have to deal with rationing or truck chasers and people will complain about manipulation of scarcity economics. I am just glad i live close to the source and just go to the depot for scream

 

Doesn't the Depot only sell the outdated bottles returned by Beechwood?

 

Ha! Thwarted again; all of my best laid plans for fresh scream lay in ruin

 

I think it's a learning process for every level of the old guard 3-tier system. It starts with the consumer realizing that fresh beer is better. Then retailers might adjust their ordering habits for beers that they see a higher "fresh" demand for. That might lead to distributors not over-ordering beers like Scream, which would clue the brewery in to actual demand versus perceived demand.

 

It can also be attributed to the rapid growth of craft beer in general. There are so many new options coming out all the time, it's a constant balancing act of knowing what an everchanging customer base wants. With new drinkers learning at their own pace (some people are drawn in with sours!) and so many distinctly different beers available, you have to be pretty good at predicting trends and popularity. Overbuying happens to the best of us, just gotta keep it to a minimum.

 

Yeah- we've adopted a rapid-fire approach of quickly rotating through beers on tap. Usually smaller barrels to minimize storage space, usually no more than two beers from any one brewery on tap at a time. And once a beer is gone you likely won't see it on tap again for at least six months, and only if it was an extremely good or quick-selling beer. It helps us educate a mostly new-to-craft-beer neighborhood crowd while exposing them to every possible style. It also allows us to explore every single brewery that comes into the market. I'm especially happy working with self-distributing brewers- there is nothing more satisfying than handing a hard-earned check directly to the person who made and delivered the beer.

Back to topic- I'm thinking about opening some "old" bottles of Scream when we get a fresh keg from the new batch. Might make for a nice side-by-side.

 

Does anyone know when the Milk Stout will be released?

 

i wish it were sooner, like october, when i'm in town picking up some of that golden ale.

 

Fat Squirrel is out in the depot.

 

Anyone know what the batch number is on the new Scream? I think I've seen 16something and 20something still on shelves in MKE. 20something tasted pretty great, but it's been a while since I've had Scream, so if there's something fresher that'd make me super happy

 

That's what I was hoping for.

 

Someone please post when Fat Squirrel hits Kenosha, love that beer.

 

Anybody know if Berliner Weiss is still around in the depot at all?

 

They would - 608-527-5850

edit: Not trying to be an ass - they've always been very nice when I've called to ask on availability.

 

I was there last Saturday and didn't see any.

 

Yeah I was there on Friday and they didn't have any but the Cenex down the street had two cases left

 

People visiting WI often post here asking where to find NG, and if this doesn't perfectly sum up the availability, I don't know what does. If the brewery is out, the gas station minimart down the street has you covered.