Coors Rocky Mountain water.

I went on the tour and I think they only said Adolf one time

 

Brewing Coors Light in the Miller breweries was part of the motivation for the Miller/Coors merger in 2008, according to this article in the Denver Post: http://www.denverpost.com/breakingnews/ci_9789807

>>>In addition to an unspecified number of job cuts, a portion of the MillerCoors synergies will derive from brewing Coors Light across the nation, putting it closer to distributors and consumers.

MillerCoors brand and marketing spokeswoman Jennifer Volanakis offers this take on maintaining mystique and taste amid bottom-line concerns:

"We will use the same recipe that originated in Golden to brew Coors Light at other breweries. We'll use the same frost-brewing process, proprietary yeast and high-country barley. Any water we use at any brewery must meet our high-quality specifications before we would use it to produce any of our brands."<<<

 

I don't mind the odd Coors every now and then, I remember my first one in the 70s had the two holes you had to punch with your thumb. One you sip the other was a vent, damn hard on the fingers. Don't like Coors light, it's bad by even light beer standards, it just tastes funny.

 

I wouldn't give a shit if it was rain water, Coors Banquet was my jam.

 

Look in my cellar and there are plenty of tickers, but check my fridge and there is always some Banquet. Without question it's my go to macro. Was also in Golden last week and it would serve anyone well to stop into that town if nearby and grab a Barmen Pilsner; Coors/AC Golden do put out some decents!

 

"Frost brewed" and "cold filtered" are just their versions of "beechwood aged" and "made the hard way". Doesn't really mean anything, other than maybe "hey, this is a lager". Though it doesn't really need to, so long as it's spoken confidently by a man with a gruff voice.

 

Totally.

I honestly do taste a difference. I love my crafts but I'll reach for a coors banquet every time when nothing else is around. And I feel no shame. Those guys can brew a lager. Hell even the Blue Moon stuff isn't HALF bad. Better than Shock Top by A-B.

 

Well, "Frost Brewed" is their marketing term which means it is lagered at [near] freezing temperatures, and "cold filtered" is MillerCoors' lingo which means the packaged beer is not pasteurized by heating the beer to normal pasteurization temperatures of ~140-150° but rather undergoes the microfiltering and sterile fill process (which Coors helped pioneer back in the late 1950s) which legally allows beers in cans or bottles to be called "draught" beer in the US.

Beechwood aging is also a very specific lagering process, once common in US lager brewers but eventually dropped by every other US brewer as more modern and faster methods and techniques were developed.

The latter process has nothing to do with whether the beer is top- or bottom-fermented - an ale could also be "Cold Filtered".

 

You mean Sam Elliott? Do you realize how lucky we are that we get to get to listen to that man? Chuck Norris is jealous of him.

 

I didn't say I never had them before, just that I don't consume them.

 

Exactly. I still hear Robert Mitchum in voice ads. That's a voice!

 

I have to agree, of the macros, Coors is the best. I still remember the first time I had one. A fraternity brother of mine brought his car trunk loaded with it when he came back from Texas. Coors wasn't shipped across the Mississippi way back then...

 

Not all water from the Rockies in Colorado is pure. If you have hiked near the gold mines, and have seen the water draining from them, you know.
http://www.denverpost.com/ci_18168802

 

I always thought the defining characteristic of Coors was a hint of isoamyl acetate, I guess that comes from the Rockies

 

WOW! That has to be one damn horrible selection of beers if Coors Light is your go to!
No thanks, I'll just have water. It's usually free and tastes better.

 

Coors ≠ Coors Light

I encounter plenty of regular folks who, for some reason, automatically think "Coors Light" when they hear "Coors".

Would have thought that posters on a Beer forum wouldn't make that mistake.

 

It and similar other brand name usage mistakes are pretty common even on this website. Lots of people refer to "Guinness" even when the brewery makes something like 17 different stouts under that brand name (4 or 5 of which have been sold in the US in the last few years), people say "Yuengling" when they mean the beer "Yuengling Traditional Lager", people call the company "Budweiser" or "Samuel Adams" even though the brewing company names are Anheuser-Busch and Boston Beer Co.

With the "light" beers now their best sellers and, at least in theory, their "flagships" - replacing Budweiser, Miller High Life and Coors "Banquet" with Bud Light, Miller Lite and Coors Light - it is even more confusing, along with the fact that the joint venture known as MillerCoors continues to use the names "Miller Brewing Co." and "Coors Brewing Co." on their labels.

 

Fat Tire brewing, too.