Pilsner Urquell - Marketing Strategy

Their marketing strategy should include getting it to where I live. It was one of my go to beers before I left Canada. Love that beer.

 

Pils urquell is a lovely beer. What should their marketing strategy be if they make a fine beer? So do the brewers at pils urquell want to work with some of those new fangled hops? I say do it! it's not that saaz will ever be less than it already is. I prefer noble hops myself but I want to drink my beer with food.

 

I Like many different varieties of hops too. They all taste like hops is my only point of disagreement with you. Fish all taste different than each other, they all taste like fish, apples taste different than each other, they all taste like apple, beers taste different than each other, they all taste like beer.

I too don't see why they pasteurize a beer that is famous unpasteurized.

I think in the near future, as American style hopping becomes inevitably popular in Europe, we will see many different versions of beers, including American IPA to rival American versions.

 

I think that brewers who try to make an easy beer will not be pleased with public sentiment. It was the pilsener that brought the conaissuer to the beer world in advertising. I forget which beer it was and I would not be surprised if it was ( or wasn't) this one. In fact the most successful hoppy lager that I have ever tried is the pils. Other than it's a very recent beer that I think was a brilliant lager under somee forward hops. A lager does not present any struggle in the drink. Starting with pale ales beer does present a kind of struggle to the palate until you accept belgians.. New hops are a part of beer. If these folks want to try a new hop in a beer I say go for it. Don't be disuaded by anything other than the idea of a shortcut to a good beer.

 

Looks like their print ads are doing the same, including featuring obvious 'hipsters' drinking the beer.

 

CaveDave (aka Jerry):

My parents went to Italy over the summer and brought me back a few small scale Italian brews. One was an American IPA, and it was one of the best I've had, so your comment is right on the money. I'll dig around the cellar and find the porter I still have left and post the brewery name later.

 

I've never understood the distinction between a craft beer and a well made import beer. Good beer is good beer, so why market differently?

 

While in Paris last month, I had a Citra galactique, an American IPA from France, and I have to say it was pretty damn good.

 

Many of the old negative stereotypes with PU no longer apply. In my market and one's I've traveled to recently, it is easily found in brown bottles and fresh. It is also modestly priced, and often available at discount retailers whether it be liquor focused or just general stores like Target or WalMart.

Good tasting, fresh beer. At low prices. This one is often in my fridge.

 

I finally found PU in 4-pack cans recently and was very impressed. On the marketing point, I think it is as simple as promoting a beer in their portfolio that is seen as exemplary for its style. There should be big upside in introducing casual beer drinkers to PU after having the Pilsner name bastardized by the light beer brands over the years.

 

The concept of "craft beer" is, itself, a marketing concept. Once the concept takes hold in the market place, a psychological distinction has been created. Once created, the genie is difficult to put back in the bottle. For those brewers that have been identified as "non-craft", they can only become "craft" by conforming to the definition - which at present has two components, no adjuncts and being relatively small. Note that the quality of beer produced has no bearing on the craft v non-craft classification. Since the behemoths have no desire to shrink themselves or abandon their adjunct brands, they either acquire brands that are "craft" or redefine their existing brands via mass advertising campaigns. This is the beer world the advertising execs created and in which we find ourselves. Personally, I prefer good beer, period.

 

My thoughts exactly, before I even started scrolling down. PU has always been a well-regarded beer, and it's being handled a lot better now than it has been in the past, so I hope their strategy does lead to higher popularity. The result would be a big win for us all.

 

I see canned 4 packs here. Not tried it yet. It does sit with the imports though.

Enjoy

 

Agreed, and I'm very curious what the end result is. I imagine for many European breweries there will be a learning curve in terms of late stage hop additions/dry hopping, wet vs. dry hopping...etc.

Just as there's been a steep learning curve for many novice American brewers who try their hand at balanced or malt forward styles. This is in regard to properly brewing with different malts such as Munich, Pils...etc.

Or the learning curve for sours, but I feel this skill has been learned in larger quantities/at an accelerated pace compared to something like an Oktoberfest or Helles due to popular demand.

 

I really wish they would make a barrel aged imperial version.
That would give those SABMiller people something to market.

 

Exactly which beers do you find in China?!

 

I have access to a very good selection from continental Europe. Also a decent selection from the U.K. and some stuff from the States. Within a twenty minute walking radius of my place I can access about 225 different international beers. Some of the Brewers include: Rochefort, Chimay, Westmalle, Achel, Koningshoeven, Orval, St. Bernardus, Achouffe, Nogne O, Mikkeller, Samuel Smith's, Duvel Moortgat, etc. It's a good situation here and much better than I expected before we arrived.

 

Ever seen it sitting in flats on the floor of a liquor store at room temperature?
Ever wondered what usually happens to unpasteurized beer that ships in big tankers across the ocean?

This is why they pasteurize it. You wouldn't like it very much if they didn't, most of it would go bad very quickly.