Are IPAs becoming less popular?

Discussion in 'Beer Talk' started by Nittybeat, Jan 6, 2016.

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  1. HeislerGold

    HeislerGold Zealot (577) Oct 19, 2013 Michigan

    IPAs are more ubiquitous and somewhat less trendy because they're no longer the hot craft beer style (I see you, barrel-aged everything & sours) but they are in no way less popular overall. When a brewery's sales go down, the first thing they all seem to do is introduce a new IPA.
     
  2. dbrauneis

    dbrauneis Grand High Pooh-Bah (8,071) Dec 8, 2007 North Carolina
    Mod Team BA4LYFE Society Pooh-Bah Trader

    No but perhaps people are drinking more IPAs that are on the lower end of the ABV scale rather than approaching the DIPA range...
     
  3. BeachwoodHops

    BeachwoodHops Initiate (0) Dec 29, 2015 California

    Its sure doesn't seem that way.
     
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  4. Pouland77

    Pouland77 Initiate (0) Dec 8, 2014 Maine

    I sure to hell hope so. I thought malted barley was supposed to be the backbone of beer not hops. If i want something fruity or piney, I pick up a bottle of wine. Not to say IPAs can't be refreshing but American pale ales can too with a touch more balance.
     
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  5. dd43

    dd43 Initiate (0) Sep 1, 2014 Connecticut

    I don't think IPAs are becoming less popular. I get a sense from watching how people behave in bars that they are the generic craft beer go-to choice. I fear the conflation of "craft beer" and "IPA" as a generic term representing the alternative to macro lager. When people walk up to the bartender and say "give me an IPA" the slippery slope has begun. If people don't care about what they're drinking, craft beer as a spectrum of styles turns into IPA as the only style they consider. Stay in school kids, and learn about beer. It's the only way forward.
     
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  6. mstrcrwly

    mstrcrwly Pundit (912) Dec 21, 2013 New York
    Trader

    Ummmmmmmm No No and No...any help?
     
  7. TheIPAHunter

    TheIPAHunter Grand High Pooh-Bah (6,026) Aug 12, 2007 California
    Mod Team Society Pooh-Bah Trader

    This is an OUTRAGE, and I will have NONE of it!!! @Nittybeat, it's a fair question to ponder, but given my recent travels and the amount of folks standing in line for IPA, I don't see the interest waning any time soon. If matters should ever take a turn for the worse, I implore brewers to reach out to me, as I'm standing by ready (and thirsty) to supplement their margin share.

    Cheers, BAs!
     
    glass_house likes this.
  8. jzeilinger

    jzeilinger Grand High Pooh-Bah (8,847) Dec 4, 2004 Pennsylvania
    BA4LYFE Society Pooh-Bah Trader

    Like you said, Session beers are getting more popular - and they include Session IPA's, but even then, Session IPA's are leaning towards how much hop flavor can be stuffed into a can or bottle. I don't think they (IPA's) will ever become less popular, even if they do, I'll keep buying them and drinking them.
     
    #48 jzeilinger, Jan 6, 2016
    Last edited: Jan 6, 2016
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  9. warrendietrich2001

    warrendietrich2001 Pooh-Bah (1,692) Feb 13, 2013 Nevada
    Pooh-Bah Trader

    Please don't even joke about the decline of IPAs. I would have to give up beer and than life would have no meaning.
     
    TheIPAHunter likes this.
  10. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    Right, and a few years ago the totals were less -- I'd call it an upward trend.
     
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  11. otispdriftwood

    otispdriftwood Initiate (0) Dec 9, 2011 Colorado

    I was too lazy to look that up, hence my response.
     
  12. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    I'm a BA who is drinking fewer IPAs/DIPAs then I was a few years ago but no one else I know is doing this.
     
    steveh likes this.
  13. HeislerGold

    HeislerGold Zealot (577) Oct 19, 2013 Michigan

    Less "cool" but not less popular by any means. I'll put it in TV terms. IPAs used to be The Wire in the craft beer kingdom and now they're more like NCIS.
     
    JFresh21 likes this.
  14. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    I have it written down somewhere because it was part of a (long) past discussion. I'll do some digging...
     
  15. otispdriftwood

    otispdriftwood Initiate (0) Dec 9, 2011 Colorado


    Not for me I hope, I believe you.
     
  16. Angerhaus

    Angerhaus Pooh-Bah (2,020) Oct 1, 2015 Rhode Island
    Pooh-Bah Trader

    It might just be that you're seeing people store more stouts. I've certainly never looked through someone's cellar at the long list of 3 year aged IPAs...
     
  17. JFMBearcat

    JFMBearcat Initiate (0) Dec 9, 2014 Ohio

    IPA's are a very large percentage of the beer available for sale at even our largest stores, or at least some kind of hopped up mess, or pale ale, whatever. Everything else that isn't a stout/sour/porter/pilsner is very limited in the brands I can choose from.

    If you have a beer store that sells lots of different cali common or english bitters, then I envy you.
     
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  18. JFMBearcat

    JFMBearcat Initiate (0) Dec 9, 2014 Ohio

    No, but it's my undying hope that if all the breweries weren't working on their 18th different hoppy ale, they might actually branch out and try to brew something else. It just gets old that's all.
     
  19. RLVineh

    RLVineh Zealot (572) Jun 21, 2014 California
    Trader

    Ask anyone on the trade boards looking for Tree House, VT hops, NE Hops...the answer would be Hell No!
     
  20. unhyped

    unhyped Initiate (0) Feb 13, 2015 Oregon

    wtf?! no.
     
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