Are IPAs becoming less popular?

Discussion in 'Beer Talk' started by Nittybeat, Jan 6, 2016.

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  1. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    No it's marketing!
     
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  2. UrbanCaveman

    UrbanCaveman Pooh-Bah (1,866) Sep 30, 2014 Ohio
    Pooh-Bah Trader

    Indeed they do, to some portion of the population, which my hypothesis doesn't contradict at all. Are you implying they taste fucking great to literally 100% of humanity?
     
  3. MikeySea

    MikeySea Pooh-Bah (2,165) Sep 17, 2015 Arizona
    Pooh-Bah

    Are IPAs becoming less popular?
    Not in my house.
     
  4. Nittybeat

    Nittybeat Initiate (0) Jan 28, 2015 California

    I work in the industry and I constantly hear the average joe (def not BAs) complain about IPAs. Since there are more of them then there are of us, I figured there would be a change in trend. Maybe it just hasn't started yet.
     
  5. The_Snow_Bird

    The_Snow_Bird Grand Pooh-Bah (3,557) May 7, 2015 Michigan
    Pooh-Bah Trader

    I think IPA's are bigger now than ever.
     
  6. Nittybeat

    Nittybeat Initiate (0) Jan 28, 2015 California

    Yes, as far as market share. Sours are more popular now than they have ever been as well. Big bourbon barrel aged anything is super popular.

    I think the "new IPA" is coming soon. No idea what it will be, but its coming.
     
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  7. Cthulhusquid

    Cthulhusquid Initiate (0) Oct 5, 2015 Washington

    "Hippy lager"?
     
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  8. TongoRad

    TongoRad Grand Pooh-Bah (3,884) Jun 3, 2004 New Jersey
    Society Pooh-Bah Trader

    Made with granola and hemp!

    More likely it's just a typo :wink:.
     
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  9. bubseymour

    bubseymour Grand Pooh-Bah (4,800) Oct 30, 2010 Maryland
    Pooh-Bah Trader

    Well look at Sam Adams IPA lineup from just a few years ago, and look at it today. There is your answer.

    IPA's evolve. I'd guess the ratio of English styles available in relation to American IPAs available today vs. 10 or 20 years ago. Then from American you can get into the West Coast vs. New England argument as which is trending up or down etc. but will skip that one.
     
  10. Sev

    Sev Initiate (0) Jul 3, 2013 California

    simple answer: no

    they're actually getting even more popular
     
  11. LuskusDelph

    LuskusDelph Initiate (0) May 1, 2008 New Jersey

    I agree...at least the good ones taste fucking great. But now there's a lot more of them, and so many of them are just a fucking mess. :astonished:
     
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  12. HeislerGold

    HeislerGold Zealot (577) Oct 19, 2013 Michigan

    These are just some of the beers out now, out soon, or out this quarter from national and regional breweries of note:
    Founders
    Azacca IPA
    Samuel Adams
    Rebel Grapefruit IPA
    Nitro IPA
    Pack of Rebels (12 pack cans of Rebel, Rebel Rouser, Rebel Grapefruit, and NEW variety pack exclusive Rebel Cascade)
    Harpoon
    Take 5 Session IPA
    Hoppy Adventure Double IPA (draft-only, year-round)
    Green Flash
    Tangerine Soul Style IPA
    Coronado
    Stingray IPA
    Merbear Rye IPA (collab. w/ Bear Republic)
    Heavy Seas
    Double Cannon IIPA (previously seasonal, now year-round in 2016)
    Sierra Nevada
    Beer Camp Tropical IPA
    Five Hop IPA (available in the 4-Way IPA variety pack)
    Great Lakes
    Steady Rollin' session IPA
    Hop by Numbers IPA (available in the "Fridge Filler" variety pack in March)
    Stone
    Pataskala Red IPA
    New Belgium
    Citradelic Tangerine IPA
    Alaskan
    Hop Turn IPA

    That's just off the top of my head and these are just new beers from a few breweries. Nope. The IPA is doing fine.
     
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  13. donamh

    donamh Initiate (0) Dec 27, 2012 New York

    As everyone else has said, the West Coast IPA is dying down while the New England IPA is coming up stronger than ever. This, and everyone moving into other styles. Sours and BA offerings are huge right now.
     
    Oktoberfiesta likes this.
  14. Wiffler27

    Wiffler27 Pooh-Bah (2,092) Aug 16, 2009 South Carolina
    Pooh-Bah

    i think they just become less popular in the winter because of the amount of Stouts/Porters and other styles similar to those.
     
  15. SLewis

    SLewis Pundit (901) Jun 17, 2014 North Carolina

    Was at my local bar last night and even the bartenders were talking about how many ipas they had on tap, especially for the winter months. At least 1/3 of their taps were ipas.
    I can't see their appeal fading any time soon.
     
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  16. jwheeler87

    jwheeler87 Initiate (0) Oct 27, 2011 Massachusetts

    No freaking way.
     
  17. Warren2621

    Warren2621 Pooh-Bah (1,737) Sep 26, 2014 Indiana
    Pooh-Bah Trader

    Personally, they're getting less popular with me. Not that they arenot delicious. I'm still picking up two DIPA bombers from 18th street tomorrow
     
  18. scxcrunner

    scxcrunner Maven (1,442) Aug 24, 2013 Massachusetts
    Trader

    No. IPAs are going bonkers over here in New England.
     
  19. Fluteswell

    Fluteswell Zealot (633) Feb 15, 2011 Maryland
    Trader

    Not in my fridge.
     
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  20. Oktoberfiesta

    Oktoberfiesta Initiate (0) Nov 16, 2013 New Mexico

    This needs to be touched upon more than just the "are IPAs becoming less popular" topic? I think the older way IPAs have been made are becoming less popular. Juicy, fruity, non abrasive is so IN, it's not even funny.

    Annually, New Mexico does this IPA challenge where the states breweries brew up a new beer/use their core lineup IPA in a blind ipa challenge. Regular joes vote. It's a blind popular vote winner. I've seen some trends change there. I overheard some of the brewers saying that the old IPAs they would do would be almost any type of hop just thrown into the kettle to just be as extreme and bitter as possible. To many, that's what we grew up to expect out of IPAs. And I'm just talking within the past 8 years. I didn't care for those too too much. There have been a number of IPAs to change my opinion in just a short 5 year span.

    Now this new breed of IPAs has new to craft people instantly jumping to IPAs. It took me a good 3-4 years to adapt. Maybe the variety and quality is better now.

    As those brewers were casually chating, they made a mention that there is more into the hop picking, hop selection, when to boil/dry hop, and which varieties work together. It's more technical than ever before imho. I wouldn't call it lazy. But they made it sound like for the old way they would do IPAs, they could just buy a crap load of hops and throw it into a secondary fermenter and that's your IPA. Now with more selection, and flavor profiles changing, It's becoming much more of a challenge to stand out. I believe this years NM winner was a 6.5% less sweeter, somewhat of a tropical fruity (el dorado hops among a couple more) beer. Almost no sense of any abrasive IBUs... Three years ago, that's all there was.
     
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