Stone Enjoy By UNFILTERED

I really don't think that's true. They're savvy business people and marketers. Intuitively at first but pretty studied by now I imagine. You choose your target in everything you do.

What you're saying is akin to saying "I wish people were different." But there are going to be people that are offended by gargoyles on labels, offended by the "arrogant bastard" name, offended by Greg's persona, offended by hops and bitterness. There will always be people that want a beer that's lower in alchohol, not as assertive in flavor, dirt cheap. A beer that they can put a lime in and drink 15 of. Stone chooses NOT to sell to those people in everything they do.

So, no, the don't want to sell to everyone. There's a famous business related quote that goes something like "the essence of strategy is choosing what not to do." Same goes for identifying your market. Choose who you're not serving and whomever remains ... serve the hell out of them.

 

You, my friend, are jumping to conclusions. I never said anything about the quality of the beer (though they have several hundred and some will be good to very good ... I've had this one and it's fine; it's no grapefruit sculpin though). I said that Sam Adams tries to be applicable to everyone so they're deeply relevant to no one. That statement ... I stand behind. Proof point? The fact that they're making IPAs at all after years of neglecting / insulting them.

The ratio of people that consume Sam Adams to people that are WILDLY PASSIONATE about them is high. You'd be hard pressed to find a hardcore Sam Adams advocate I imagine. That cannot be said of, say, Trillium. And lest this be interpreted as an anti-big business thing, I'd say you'll be able to find hardcore promotiers of Stone and Sierra Nevada. They retain a personality, a "for some, not for others" ethos, in a way that Sam Adams doesn't.

 

Actually, we don't chose not to sell to them. They choose not to buy. As I've often said, it's up to us to decide what we do, and it's up to everyone else to decide for themselves if they like it or not. If someone decides that they don't want to buy our beer, it's not because we decided that for them.

Essentially, this is all just two sides of the same coin, so we're ultimately in agreement.

As the famous philosopher N. Peart once said "Those who choose not to decide have still made a choice."

 

Go figure. I thought it was Geddy Lee of Rush fame?

Nicely put, Greg.

 

Slightly misquoted, but still...that's classic - quoting the "famous philosopher" Neil Peart. Could open up a whole new bunch of names for Hill Farmstead beers.

 

Hey self- I just did exactly that. Read about it here:
http://www.beeradvocate.com/communi...-drinking-now-1204.383583/page-6#post-4489946

"Conclusion: do whatever you want. Swirl the whole bottle if you must, it will still be a hell of a beer. This came as a surprise to me, but facts is facts ."

 

It's interesting because I've been working with a particular IPA recipe for some time, just tweaking it a little and sometimes adding oak or green tea etc. and different hop combos, but I keep getting what I would describe as a very "juicy" hop flavor. Late hop additions and plenty of dry hopping, and though I use a bit of irish moss, it's still fairly hazy. After 3-4 weeks in the bottle all my batches have become very juicy with great smooth mouth feel, and super drinkable. I've not had any Vermont IPA's yet, but I'm thinking this is what I've heard described and could be both my late hop additions and the lack of heavy filtering.

I'm very interested to try Stone's take.

 

LOL, absolutely true. I went to Costco and saw a 24 pack of 5 different SA IPA's, and I believe it was for around $24 or less. I almost bought it because at that price I figured I could try each one and even if I didn't like them I wouldn't be out too much. But after months and months of seeing rebel IPA at my local market I finally bought a pack when I was having some less than beer savvy friends over . I tried one and thought, yeah that's pretty much what I expected. Remembering that, I skipped on the value case.

 

This is they best enjoy by yet for sure.

 

What do you mean? Of course the Enjoy Bys are NOT the same recipe, they are even different styles from time to time. What are you talking about?

 

Some guy named Mitch said otherwise in December.

 

Oh my these went down too easily last night, unlike any previous Enjoy Bys. Didn't realize I had three (12-ouncers not bombers or that would really be something!) until I felt tired for bed before 10 on a Friday.

 

The regular enjoy bys are same recipe. When I have time will find the post from CEO himself.

 

This. Yes, there is also an Enjoy By Black, an Enjoy After (if you want to include that in the Enjoy By series), and now, an Unfiltered. Other than that, there is just Enjoy By, and it's always the same thing. The founder and head brewer of Stone have both confirmed as much. Please stop confidently writing things that are absolutely wrong.

 

And with your last sentence, 90% of the BA threads were altered forever and the world was never the same (although more accurate, and with a LOT less speculation positioned as fact). I'm, of course, quite confident of that. ;-]-=

 

Anyone seen this in metro Detroit?

 

Good idea!

 

I enjoyed my Enjoy By UNFILTERED. Maybe pick up a few more tomorrow. (:

 

That is really strange since Enjoy by has consisted of

Didn't that just prove that they are not the same recipe? So the enjoy by black is the same recipe as enjoy by unfiltered?

 

"Regular" Enjoy By
Enjoy By Unfiltered
Enjoy By Black
Enjoy After Brett

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