Who's The Boss? (with BrewDog)

Discussion in 'United Kingdom & Ireland' started by hdtrice, Mar 9, 2016.

Thread Status:
Not open for further replies.
  1. hdtrice

    hdtrice Initiate (0) May 29, 2015 England

    Did anyone catch this on the beeb last night? Worth a watch?

    I've not yet watched it, but I'm curious to see how BrewDog came across. I've not found myself particularly (at all) enamoured with the bosses there (based almost purely on their vomit-worthy cringe-inducing promotional material). Maybe it'll change my mind...
     
    #1 hdtrice, Mar 9, 2016
  2. Kozel

    Kozel Initiate (0) Jun 18, 2014 Scotland

    Saw that it was on, but didn't watch it. Might have a look on catch up.
     
    #2 Kozel, Mar 9, 2016
    hdtrice likes this.
  3. hdtrice

    hdtrice Initiate (0) May 29, 2015 England

    Well... I had a watch last night and I can safely say my opinion certainly hasn't improved!

    BrewDog just seem to try SO hard to appear to be "different" and "cool".
    I think what summed it up best was when James Watt said taking on any of the candidates for the role would be too much of a risk. This, after stating how important BrewDog's charter is, which includes "We are ambitious. We are relentless. We take risks.".

    The charter also includes James' favourite, "We blow shit up".

    Eurgh.
     
    #3 hdtrice, Mar 10, 2016
  4. BearBeerReviews

    BearBeerReviews Initiate (0) Mar 4, 2016 England

    Yep, Brewdog with the "IM SO CRAFT IT HURTS!" mentality. Sometimes I wish the marketing machine would just ease up a little bit. I think their experimental ranges are pretty awesome, Black Eyed King Imp, Albino Squid Assassin an Elvis Juice being some good examples. If they cut the bull a little and just kept making consistent beers, keep the bars staffed as brilliantly as they are, I would stop rolling my eyes so much!

    P.s. The candidates were a bit naff in all fairness!
     
    #4 BearBeerReviews, Mar 10, 2016
    hdtrice likes this.
  5. hdtrice

    hdtrice Initiate (0) May 29, 2015 England

    Fully agree! They can clearly brew a good beer. Blow less shit up, and make more good beer.

    But yeah, an interesting watch nonetheless.
     
    #5 hdtrice, Mar 10, 2016
  6. WhatANicePub

    WhatANicePub Zealot (712) Jul 1, 2009 Scotland

    Blowing shit up sells more beer than making good beer does.
     
    #6 WhatANicePub, Mar 11, 2016
Thread Status:
Not open for further replies.