Overused beer marketing terms

Don't go to Midsomer! Life expectancy is very short
Two of the names are better known for their Stilton Cheese.

 

The police seem safe so far. That Barnaby is a crafty one!

 

hand crafted

 

Smooth...

Dear goodness I wish breweries would stop using the term smooth as a descriptor. Recently saw one for an IPA that was described as smooth...sorry not something you want in an IPA. Perhaps a stout, maybe a cream ale, but not every beer needs to be smooth.

Also, Hoppy is overused.

 

The word beer is overused. I always get it confused with the guy who farms honey. Please let's start using fermented grain beverage, it is so much less confusing.

The word lager is okay when you write it, but when you speak it I often think you are talking about fellas who cut down trees. Can we please use the words bottom fermented instead of lager so I won't be confused?

Ale too is okay when it's written, but when spoken it sounds like you are talking about some sickness, so if you say English Ale I think it means they are sick. Top fermented, people, top fermented, otherwise I might try to call a doctor.

Also beer tap(s) is very confusing, and frankly sounds childish. Beer faucet is a much more adult sounding and much less confusing term. "How many taps does that bar have?" is confusing. "How many beer faucets does that bar have?" is not.

 

wow. yet again bought and tried another IPA labeled as "tropical"... awful. awful awful awful. nothing tropical whatsoever.

Stillwater Nu-Tropic...

 

I get confused by beer glass because it makes me think the window has beer on it and I need to clean it. Beer drinking vessel is much less confusing.

Don't even get me started on the term bar stools...

 

I find the term "craft" to be horribly overused. Are there any brewers who are truly hands on?It is all a matter of scale, not quality.
It is a redundant term. To ask "what is your favourite craft beer ?" on BA is the same as "what is your favourite beer"
And as for those people who place a redundant "So" at the start of a sentence............"So I bought a bottle of..........."is SO annoying as well as being poor English.

 

Soooo, how's the craft beer scene over there across the pond on the other side of the Atlantic?

 

THIS times 1000!!!

 

In a word, silly. People have started to use the word only to describe keg beer! I've seen beer on cask and alongside it the same brew on keg called "craft". And 25% more expensive despite thefact that there is less wastage with a keg.(though IMO it's all a waste of good beer)
The countless artisans who have been creating beautiful brews for decades somehow do not deserve to be called "craft brewers"
A lot of so-called "craft" involves spoiling perfectly good beer with unnecessary additions.

 

I know you dislike the term fine beer, due to it having a specific regional meaning to you that is not what I intend when I use it, but I am starting to feel like I am reading an advertising script when I say the word, "Craft."

We are also here the same "add as many ingredients of strong flavor to the beer and see what happens" school of brewing. Speaking, as we were, of redundancy lol.

OTOH I am happy to report there is a growing appreciation for beers of a more subtle nature in my area of the country that I suspect will be delicious and growingly popular counterpoint to the hop and flavor addition madness.

Plan on pouring a fresh, delicious and simple Pilsner done by Von Trapp in about a minute. Cheers!

 

i think this term is much better than saying "tastes/smells like marijuana", no?

that's the only reason I ever use that term, ever.

 

Masking your knowledge of 'weed' characteristics from the Internet police is certainly a good reason to use an alternate term.

 

I hate when labels use obvious terms like "fresh," "hoppy," etc. If I'm buying an IPA, I certainly hope it isn't stale and bland, can't you guys come up with something more creative?!

 

Artisan is a very vague term, just call it craft.

 

Asking what is your favorite craft beer, and what is your favorite beer, gets different answers in real life, depending on who I am talking to. Asking about fine or quality beer would be far more snobbish ("what, my Bud is not quality").

 

I do not like the term West Coast IPA its used way to much here in British Columbia i think most brewers here have never sampled the great IPA,s from California and Oregon.

 

i agree but then i started saying it...Fuuckk

 

I still get nauseous every time I here the word EXTREME! Thank you late '90's for that......

I just noticed that Starr Hill has begun offering a beer marketing cliché. Their beer The Hook is a "grapefruit session" IPA. I was also disappointed that despite leaning heavily on musical influence for a lot of their naming, this one is actually named for a fly fishing rig. "The Hook" (when regarded as a part of a song) would be a great name for a tongue blistering DIPA IMO.