Low ABV in U.S. beer to be popularized in the future?

Discussion in 'Beer Talk' started by Jsteez, Jul 16, 2016.

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  1. Jsteez

    Jsteez Savant (1,233) Apr 28, 2012 Utah

    I read this article recently and I am curious what all of you think about this. I hope this wasn't discussed already, if so, my apologies. Do you think low/non- ABV beers will gain a foothold in the U.S. market, despite the fact that people love drinking high alcohol beers in the U.S.? What are your thoughts? Cheers everyone!

    http://fortune.com/2016/07/13/non-alcoholic-beer/
     
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  2. lester619

    lester619 Initiate (0) Apr 17, 2009 Wisconsin

    Lower alcohol might. No alcohol? Not a chance in the world. Alcohol always has been and always will be the most popular part of beer. There's really not even a close second. There's a place for non alcoholic beer for many reasons and people who drink it may want higher quality options. That will always make up a negligible percentage of what's produced though.
     
    #2 lester619, Jul 16, 2016
    Last edited: Jul 16, 2016
  3. Jsteez

    Jsteez Savant (1,233) Apr 28, 2012 Utah

    Yeah, I agree. I think the possibility of lower ABV getting popular, especially if there is a lot of flavor in the beverage. Non-alcohol just doesn't seem like it would take off.
     
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  4. Sweatshirt

    Sweatshirt Initiate (0) Jan 27, 2014 New Hampshire

    Alcohol is the main reason anyone drinks. Anyone who says otherwise is lying. No alcohol "beer" is never catching on.

    That said, I personally prefer low alcohol options. Actual session strength craft beers will never catch on in America, mainstream.
     
  5. ChuckHardslab

    ChuckHardslab Maven (1,251) Jan 25, 2012 Texas

    Meh... 'small beers' have been around for centuries. I do prefer lower ABV styless as a rule, but some are not meant to be lower ABV. I have tried a bunch of session IPAs and almost universally dislike them. I guess I'm past the point of worrying about ABV for the sole purpose of wanting to drink one beer after another. I just drink fewer beers now. Will AB-Inbev succeed? Probably, but with the same crowd that already adores Bud Light.
     
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  6. deleted_user_1007501

    deleted_user_1007501 Initiate (0) Jun 30, 2015

    On a day to day basis in the store I work for, I encounter a large number of people looking for low to mid-range alcohol percentages (3-7% ABV). At least in the demographic of my area, there are many people hesitant to buy beer over 8-9%, many times because it may come in 4packs or exclusively bombers (still both VERY difficult formats for people to adjust to).

    It may not gain a foothold, since higher ABV essentially equals fuller and more complex flavor, but the odds are stacked pretty evenly. Some people love those "one-and-done" kind of brews, others want a few to pound. I think that ratio will stand evenly as long as they keep making flavorful brews on both sides of the spectrum.
     
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  7. Premo88

    Premo88 Grand Pooh-Bah (3,682) Jun 6, 2010 Texas
    BA4LYFE Society Pooh-Bah

    Gose has helped show craft drinkers lower ABV can be good. And every time I look up, somebody else is making a new Berliner weisse. And the ones I've tried have been good.

    Will lower ABV beers be popularized here? Probably not depending on what we mean by "lower" and "popularized". It'll never match the IPA craze or the big stout craze, but the 5% and lower end of the spectrum seems to get more and more play all the time.
     
  8. Urk1127

    Urk1127 Grand Pooh-Bah (3,790) Jul 2, 2014 New Jersey
    Pooh-Bah Trader

    I love beer regardless of alcohol but if alcohoo wasnt in it, id be a bourbon drinker. Such a statement can come across as "alcoholism"but whatever. Part of the fun in beer is " oh man i drank 5 Curmudgeons last night" and which correct knowledge thats hilarious because you could imagine that.

    Im all for low alcohol beers because i can drink more in a sitting

    English Mild
    Saison
    "Session" IPA

    Lets do this.
     
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  9. mactrail

    mactrail Grand High Pooh-Bah (8,999) Mar 24, 2009 Washington
    Mod Team BA4LYFE Society Pooh-Bah Trader

    It's on the way. Tonight I opened a "session Scotch ale" and a "session Saison." There seems to be experimentation with all kinds of styles with lower-alcohol version. It's just a matter of choice, more variety like everything else in the beer world now. The reason NA beers are unpopular is they're anemic versions of nearly tasteless lagers. But a flavorful brew with the right kiss of hops could be quite drinkable in an under-4% version.
     
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  10. Urk1127

    Urk1127 Grand Pooh-Bah (3,790) Jul 2, 2014 New Jersey
    Pooh-Bah Trader


    Being able to make a flavorful beer at low abv takes skill and knowledge. Im sorry but blasting a beer with hops or boosting abv can potentially hide flaws. All for low abv. You can drink more. And we all want that. Cheers
     
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  11. marquis

    marquis Pooh-Bah (2,313) Nov 20, 2005 England
    Pooh-Bah

    I very much appreciate low ABV beers, I never forget that beer is in general for drinking rather than for sipping.
    They enable longer sessions and give nothing away in the flavour department.
    As the law of diminishing returns dictates,there is more flavour sensation in a pint of 4% ABV than in a half of 8%.
    Many of our rural pubs stock nothing much over 4.5% ABV because who would drive out and only be able to drink one pint?
    Session beer thrives here. It's available on cask which gives much more taste for the ABV and also as beer is taxed on alcoholic content weaker beers are cheaper.
     
  12. Jsteez

    Jsteez Savant (1,233) Apr 28, 2012 Utah

    Interesting. Agreed
     
  13. Jsteez

    Jsteez Savant (1,233) Apr 28, 2012 Utah

    Do you think 2% ABV beer would take off? I tend to think no...however, it could be possible. Cheers
     
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  14. Urk1127

    Urk1127 Grand Pooh-Bah (3,790) Jul 2, 2014 New Jersey
    Pooh-Bah Trader

    Schofferhoffer Grapefruit Weizen is popular around here at 2.5% I'd like to think its abv but honestly i think its that its grapefruit and i live on the shore. With the existence of Barrel aging and thats popularity idk if high abv will ever not be popular i think itll be a little sub group of individuals that keep it (low abv) going like how we have stout drinkers, hop heads and belgian drinkers, there will be low abv drinkers with all the variety, a majority reason for liking craft, i doubt it will domibate, it would just be a nice sub addition to the craft.
     
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  15. Jsteez

    Jsteez Savant (1,233) Apr 28, 2012 Utah

    You're right. I like how you've described them as "anemic versions of nearly tasteless lagers." Perhaps you've read this article, and I'm sure the information in the article is not new to you. But these beers sound pretty tasty:

    http://www.eater.com/drinks/2015/7/6/8888155/non-alcoholic-beers-you-actually-want-to-drink

    Cheers!
     
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  16. Jsteez

    Jsteez Savant (1,233) Apr 28, 2012 Utah

    Good points
     
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  17. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Well, yeah, if you ignore the 9.2 - 2.7* million barrels of "under 0.5% abv" legal cereal beverage/near beer a couple of hundred US breweries brewed in the Prohibition Era. How did they taste? Well, there's this 1920 Taste Test from The New York Tribune.

    * For some reason, sales went down between 1920 -1932 :wink:
     
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  18. gshak

    gshak Savant (1,220) Feb 20, 2011 Texas

    <-- this guy is all for non-alcoholic beer. Count me in the minority, that buys NA beer on a regular basis. IF AB-InBev, or anyone else for that matter, could produce a NA-beer that tastes like a decent pilsner/lager, I'd be in the front-line grabbing a few cases.
     
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  19. surfcaster

    surfcaster Initiate (0) Apr 20, 2013 North Carolina
    Trader

    After a decade of bIgger and bigger we have all seen some s l o w movement toward more lower abv QUALITY "craft" options. The "session" IPA was the first stab so we could have 4% ish beer at the beach or game followed by Gose and now some lower ABV saison type beers.

    Would really love more things true session strength in the low
    to mid 3s. I don't see "craft" versions of Sharps or O'douls <0.5%) ever gaining traction.
     
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  20. Premo88

    Premo88 Grand Pooh-Bah (3,682) Jun 6, 2010 Texas
    BA4LYFE Society Pooh-Bah

    2%?

    I'd say no, but my experience is relatively limited. Others on here might have a more educated answer.

    From my own research, lambics and one farmhouse ale come to mind.

    Lambics can be under 3%. I haven't seen one that's 2%

    Jester King's table beer, Le Petit Prince, is 2.9% (or around there -- I think it fluctuates a bit with each batch). It's a fantastic saison, very stripped down and simple, but I doubt any of their batches ever get much less than 2.7 or 2.8%.

    Just for the debate's sake, Michelob Ultra is 4.2% and it sucks. Clean water is much better. Miller Lite is 4.17% and it's at least better than Ultra, but it sucks. Sam Adams Light is 4.0, and Yuengling Light gets down to 3.2, though I've never tasted either. My point: If these light lagers aren't that good at 3% or more, how good are they going to be at 2% or less?

    For non-sour beers, something like Yards Brawler seems about as good as we can hope to get. 4.2% ABV and as packed with flavor as any 5+% English pale I've tried. It's so good. It's also more than double 2%.
     
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