The Veil Brewing - Richmond

For the visual folks...

 

Sunday (Today's) cans
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~Eternal Lord Shredder - approx 28 cases; $17.50+tax/4-pack; NO LIMIT
~IdontwanttoBU - approx 4 cases; $14+tax/4-pack; NO LIMIT
~Child Support w. Galaxy - approx 9 cases; $13+tax/4-pack; NO LIMIT

Details for this Tuesday's release to be announced by 8pm tonight.

 

Tomorrow's release info. 70% change of rain and the release of a Gose will make for an interesting line.
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Boizzz to Mennn (DEBUT) is the next installment in our kollabo series with our west coast family Monkish Brewing Co.! Clocking in at 10.5%, Boizzz to Mennn is an insanely hopped triple IPA with Galaxy, Nelson, and Motueka hops. No fruit involved with this one, just natural joose from the hopz. It came out cray cray. We're stoked to share this one with you guizz. Shooting for approx 205-225 cases. $18+tax/4-pack. 3x 4-packs per person.

Never Sufficient (DEBUT) is our house Gose(Never) with a crap load of Montmorency cherries and black lava salt. Super bright cherry character in this one. Shooting for approx 85-100 cases. $16+tax/4-pack. 2x 4-packs per person.

Broz Night Out (New Can Design) is a 9% DIPA with 100% Citra hops(one of our faves). We love this one so much that we decided to give it a full can design. Skirven & Croft /Tim Skirven knocked it out of the park with this one! This batch turned out insane. Totes hazzee/joooseee. Shooting for approx 205-225 cases. $16+tax/4-pack. 1x case per person.

*LIMITS SUBJECT TO CHANGE*

This week is also Third Thursday with a new beer and Crowler availability on the 19th.

We will debuting a brand new pilot batch for the event too. This time we brewed our Packaging Manager/Assistant Brewer Josh's recipe. He decided to make an 8.5% traditional Belgian Quad with Virginia Wild Flower Honey. It's appropriately named Klean Belgiez because that's what the guy likes! We will have draft pouring as well as approx 60 crowlers available for sale. $11+tax/per crowler. 2x crowlers per person limit. We will also have a limited pin with Medjool dates and bourbon barrel aged Honey pouring for Thursday only. Come try it out!

 

Feels like this one is going to be nasty. A new (-ish) Gose + Monkish Collab... Add in couple weeks of relatively weak releases that are going to have people pent up and ready to roll. The rain will curb it a bit certainly, but still guessing the initial line on this one is silly compared to recent days.

If they get 200+ and stick at 3x 4-packs for the collab it should probably last, but I'm guessing that gose is long gone by the time the first rush is through, even with the poor reception of Never Enough.

 

Yeah I'm predicting a big turnout tomorrow, even with the rain.

 

It'll definitely be a big release, but at least they have reasonable limits. Last time they had a monkish collab they dropped CCAA and That Part with NO limits, and they only yielded 120 cases of the collab and still did a limit of 4x4packs per person.

Gose will be gone, collab might make it but I expect it's gone tonight.

Can we talk about how awesome the Broz Night can is?

 

Even with a new Gose I'm not sure why the need to line up this early as I have seen posted that people are already there. Even if they come in on the low end for case counts that's still 255 people at minimum until they sell through them all. With this weather I see people showing up at 4, while it may be a long wait, can still leave with cans fairly easily.

Are these just random Broz or are they supposed to represent anyone in particular?

 

Stranger Things kids

 

It's the kids from Stranger Things: http://www.imdb.com/title/tt4574334/

They used the font generator for the limited release label for Broz Night over the summer: http://makeitstranger.com/

The whole upside down thing is a part of the show's plot.

 

Today's details with final counts.....including some leftovers from last week.
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~Broz Night Out-9%-100% Citra DIPA (approx 210 cases; $16+tax/4-pack; 1x case per person)

~Boizzz to Mennn-10.5%-Triple IPA w/Galaxy, Nelson, and Motueka/kollabo with our friends Monkish Brewing Co.(approx 210 cases; $18+tax/4-pack; 3x 4-packs per person)

~Never Sufficient-4.9%-Gose w/a ton of Montmorency cherries and black lava salt(approx 86 cases; $16+tax/4-pack; 2x 4-packs per person)

~Eternal Lord Shredder (1/10 Release) -8.7%-DIPA with blood oranges(approx 5.5 cases; $17.50+tax/4-pack; NO LIMIT)

~Child Support (1/10 Release) -4.5%-Hoppy Pilsner w/Galaxy(approx 4x 4-packs; $13+tax/4-pack; NO LIMIT)

Nice. I'll have to check out the show. I have been looking for a new Netflix obsession.

 

2:25pm Line Update posted by Veil on IG. Out the parking lot and heading down the street but it appears to be pretty spread out still. Definitely will tighten right up as 4pm comes but still not at risk for missing out on cans for anyone yet to head out. Just gonna be a little wait.

 

3pm and getting hairy. Probably pushing the 175-200 mark if I had to guess based on the the end point

 

210 cases at 3 4pk pp should cover 420 people

 

Anyone know if the Boizzz sold out? I'm debating heading up tomorrow from NC and wondering whether I should make the 3 hr drive. Veil sometimes doesn't post case updates until after noon. Cheers!

 

Hearing its gone.

 

From posts in the local group it sold out a little before close.

 

Saw multiple posts saying it's gone - I definitely wouldn't make the drive if that's all you wanted.

 

Wow- almost nothing left, only 9 cases of broz.

 

True story. Damn that was a big day yesterday! Only 9 cases of Broz left today. Just over 500 cases sold yesterday if I did the math right.

Remember Third Thursday is tomorrow with the Crowler (60 expected) of Klean Belgiez.

 

Yep, 503 cases sold:
Broz Night Out-(approx 201 cases sold)
Boizzz to Mennn- (approx 210 cases sold) Sold out
Never Sufficient- (approx 86 cases sold) Sold Out
Eternal Lord Shredder- (approx 5 cases sold - rounding) Sold Out
Child Support- (approx 1 case sold - rounding) Sold Out

Combination of collaboration, gose, and reasonable limits. 500 cases is high for a 3 can day for sure, but pretty normal on 4 can days.

I really believe the 3 can release is the best way to go, but I feel like it gets a little crazy when it's collab + gose or collab + high limits etc. Maybe they planned a big release after two weaker ones the past two weeks? Looks like there were no big complaints about yesterday though so always good when there's no butthurt!