Monkish Brewing (January 2017)

Sort of... but it sounds like they're taking at least 1-2 employees to monitor the line/wristbands and process payment. Online sales they wouldn't have to do any of that, just someone to check names off a list.

 

Honestly, it's about ease of sell through. If sold on line then there's accountability that someone already paid for a product that you have to then match with. Be it a list or whatever, it means more work and the potential of some folks paying and not showing up. So potential of refunds.

It's simply easier for them to get handed currency and hand over the product without having to sit on it or anything and the transaction is done like that.
No having to take time from pour station to get the product. Over all, it's not THAT much easier for them, and so we have this system, which in 2 hours gets rid of the product and gets back to normal.

 

Simple, no refunds. Same as most other online sales are doing.

I understand the system exists as is for a reason, but it just certainly sounds like Monkish is spending quite a bit of time/manpower in managing the lines/wristbands now. Their FAQ makes reference to a first wristband and possibly a second wrist band. This has helped deal with the linecutting and chaos a bit I'm sure, but has also likely made the process a bit more complicated for them.

Between the parking situation and lines/crowds I know Monkish is looking at ways of being less of a disruptive neighbor. We've heard inklings here about possible changes being made to change the structure of things, so I'm optimistic they'll figure it out.

 

Haha, it's really up to you. It is half of my first name and half of my last name. So I guess it should be pronounced "Air Jake," but Jake is my dad so that makes me feel weird.

 

Ya you are right. So long that they are making money who cares. Does not seem like they do.

 

They should use a system like tocktix.com to allow people to reserve monthly slots. $20 a month membership that reserves you an allocation for each can sale. All cans not claimed within 48 hours are released for sale in the bar. If you purchase all possible allocations for the month, you get the $20 back on your last purchase or in the form of credit at the bar.

That allows for people who work day jobs to buy their beer, and deincentivizes all but the most coordinated mules.

 

Intriguing, but then wouldn't the first sale for monthly memberships sell out in about 0.0001 seconds as thousands of people competed for what could only be less than 500 or so guaranteed allocations?

 

Maybe then they do it on a weekly rolling basis so people get more chances. Every Sunday night they open up a sale that is good for a allocation that week. $15 to reserve and that can either go toward your can pickup or credit at the bar. They can adjust the number of cans each allocation is entitled to based on their yield.

 

Monkish should just sell out to Green Flash and then they could just mass produce their IPAs. Then we just go to the store and pick it and the quality of the beers would not change.

 

nope nope, after much soul searching im thinking eventbrite or brownpaper bag is never going to happen at monkish. We have been dealing with the hassle for far too long and i dont see it changing anytime soon. Beer is lasting longer into the evening with reducing the amount of cutting. But almost every release beer is all gone by 6pm. I dont see a solution besides online sales OR making larger quantities.

 

I can definitely see this coming

 

Instead of posting on IG, they should just follow the Vatican's lead and use smoke. 2PM everyday: black means no can release, white means a can release. That way their true local supporters have a leg up on everyone else.

 

shout out to that DOT person that goes to every release and flips the cans while shes waiting in line...super cool. I wish someone would tell Monkish and they would cut her wristbands and tell her not to come back.

 

cans are all sold out... saw about 7-9 folks turned away

 

So they just made $19,600 in a hour. Straight up killing it

 

I don't get why they feel the need to post something hours before the release. If they're gonna post something just do the drop right at 4:00PM. No need to have something on their website eluding to how many per week either. I'd much rather do an online release but if that's not an option then they gotta work out something to keep the bros at bay. They'll sell all their beer regardless.

Another thing that crossed my mind is, where is all this extra revenue going? Just looking at some basic figures...

If the average price of a four pack is $20 x ~2 - 3 pack limit = $40 - $60 x ~300 allocations = $12,000 - $18,000 per release x 1 - 2 releases per week = $48,000 - $72,000 per month* in additional revenue that simply didn't exist prior to the haze phase.

They've got to have something big in store. There's just no way that they're making that kind of money that wasn't there before and not putting at least a portion of it back into the business. Praying for a larger facility that just pumps out larger quantities of fantastic beer at a faster rate.

*Note: I don't know or keep track of their beer sales. This is just simply me observing their release schedule on a regular basis.

 

Where is the extra revenue going ? Are you serious ? I think you'd be shocked to learn what it costs to produce this stuff, he's not " making " that, he's grossing that before costs of sales and operating overhead cannabalize's the gross income, if Henry is netting more than 5K per release he's doing well.

 

I don't doubt they're expensive to make, and I'm not saying that's the profit on them. I'm just saying it's extra revenue, no matter how you look at it.

 

These NE styled IPAs/DIPAs are indeed very expensive to make, especially DDH recipes.

Cheers,