Noble Ale Works (Q2 2017)

Here's an easy solution to the parking lot drinking: pay a couple guys $15/hour for 3 hours to watch the line and kick out any drinkers. Maybe give them a 4-pack as incentive after too. Infinitely cheaper than a license violation, and it's stupid easy to implement. It's unbecoming of your business and the businesses around you guys. If I owned a business adjacent to you guys and saw what I saw Saturday, I would have been PISSED. As a brewery, you guys are representatives of the craft scene as a whole to the entire community around you. You guys set the standard for the crowds that you attract.

 

There's little to no businesses open in that industrial park on the weekend and do Anaheim police or ABC really care if people drink beer while waiting in line to buy more beer? Honest question but does not appear they do since it continues to happen. I think the solution is to stay away if you don't agree with it. Many, many other options out there.

 

That's a fair response. But it's not even about whether APD or ABC cares, it's about setting a standard. If you're trying to sell "world class" beer (whether you think it is or isn't is an opinion, but I've actually really enjoyed most of their offerings that I've tried including these cans), then you should at the very least expect some restraint out of your clientele. As I was leaving the parking lot, I saw some tank top wearing bros getting heated in the back of the line. Drinking in public brings these kind of people. I don't think it's asking a lot to ask that the herdsman keeps an eye on the cattle.

 

Here is an easier solution, brown paper tickets. No lines, and no hassle.

As much as I would love to get cans of the Noble releases I am not waiting in line on my Saturday morning.

 

Dude, yes. This would be awesome. Seems to be working out great for a lot of other spots.

 

This has been brought up since Noble's first can release ... they just don't seem interested in going this route for a number of "valid" reasons

 

I think one was cold storage space, I just wish they would do weekday release like dank you for being a friend and nelson she wrote. Each release sold out same day I think? It's like they want to beat Monkish in the hype level, those lines wrapped around commerical buildings sure looks good to potential customers.

 

These beers aren't canned the morning of the release so storage is still necessary for in-person releases, so that excuse is nonsense.

But if you can't take a picture of the line, it reduces the hype, and additional business these places get from 500 drunk dumbasses waiting in line.

 

This has been par for the course for basically every in person release I've been to. Saw the worst offenders at Monkish for sure though. I only went early on a Saturday morning a few times when they were doing weekend releases but even at 7:00AM the bros were in full effect with Black Tuesday verts and Treehouse cans.

Weekday releases seem to have kept the parking lot drinking to a minimum but one time at Monkish I saw a couple just blazing in line, right by the parents with their kids in strollers. That was pretty cool.

 

Not too sure on what's going on here with Noble lately. Last visit was over 2 weeks ago for some crowler fills and Mosaic shower bottles. Sounds like a clusterf--c from all the post here. The one and only Noble can release I went to was a few months ago and I don't recall any drinking in line at the time. But I arrived there 30 minutes before the release. Has Noble created another Monk can release/line issue? Sounds like it from all the chatter here. I haven't been on Monks threads lately but it seems like Noble is getting all the chatter these days. I hope it's not true with all the drinking and partying in the parking lots at Noble. If so, lets get on the bandwagon and do the right thing. Brown paper ticket or online sales. I kinda like the way the Bruery has done it with Offshoot can release. But if this is the future of Noble's can release then I will definitely not partake in this nonsense. I look forward to the new brewery to open across the way.

 

Monkish curbed the drinking in line mainly by making it that beer releases are announced an hour/hour and a half before the release. So folks don't have time to chug near the dumpster unless it's given a lot of lead time for lines to get bored.

Noble clearly wants the hype that Monkish had from those releases, and with that comes folks who literally are asking one another which stores are open at 7am that will sell them beer for the simple act of drinking in line. At the Canniversary/Fudgedog release, the group in front of us was jonesing hard for info on a liquor store to buy beer and eventually one guy left and came back with some Golden Road cans. It's not about sharing rare beers anymore. It's just about drinking in line for these morons.

After that release I said no more to any Noble releases because the type of folks there were focus more on the value of flipping said cans than they were actually drinking the stuff and the time I spent there made me hate the beer scene even more.

Simply put, if you don't care about the way it reflects on your business that folks are drinking and even if they are doing some clean up, are actually pissing next to dumpsters and leaving even 1% of the trash they're making... then the priorities are all wrong.

 

Interestingly enough, I've never seen or heard a line bro/haze bro come to the defense of his fellow peers when it comes to this topic, drinking in line, cutting in line, double dipping, etc. Do they not come on beer advocate? Or are they to shy to speak up and defend drinking at 8am?

 

Haze bros are too busy posting sweet can pics on Instagram and collecting those super dope badges on Untappd. Because if you don't do those things, how's anyone gonna know you were there dawg?

 

Having never been to a release for monkish or noble I have nothing to add except that I am ok with drinking before 8 am, for me it is typically when I am on the golf course. However, when I have done that I ain't settling on some golden road cans from a random liquor store.

 

Is there really any defense to ghost chairs, chugging beer and risking a license of an establishment, line cutting/ballooning up (which could easily be fixed if they just wristbanded earlier and put numbers on them like Monkish has already done to fix this issue.

 

There's no defense to any of this BS. A great way to mitigate all of this risk is just switching to online sales. No hiring of security, no purchasing wristbands, no paying employees extra hours to get there early and distribute wristbands, blah blah blah.

Honestly, they could put up a BPT or Eventbrite link 2 days before pickup and post it on their social media platforms. The product would sell out, they can set their pickup window, and anything that people "forfeit" by not picking up in the window gets sold out of the tasting room. Win-win-win. Only problem is that doing that, nobody gets to board the hype-train.

 

Did you mention @Hype_Train?

 

I wish I had the time to stand in line for hours. Cheers to MT for the online releases and Monkish for the short notice. The quality of human that attends the aforementioned is higher than that of a weekend can release that has been hyped for weeks.

Is Noble beer worth waiting for hours?

 

Don't you guys get tired of complaining about the same things every release? I know I get tired of reading them when I'm just trying to get info on Noble and their beers. It's obvious noble doesn't have plans to change the way they are handling these. If you don't like something, don't give them your money. Plenty of other options out there these days.

 

NO