This is how breweries should act when their hyped beer turns out terribly.

As a beer consumer I do not think that any brewery should release beers that have known brewing flaws. I recognize that not selling these ‘off’ beers have negative short term financial impacts but the longer term impacts could be devastating.

Permit me to share a story about a brewpub that was local to me. The brewer (who I personally knew from his days working at my Local Homebrew Shop) had a difficult time learning the brew system that he purchased. His batches of beer were coming out poorly. I was told that after about 6 months he finally get the hang of the system but by then it was too late; customers ‘gave up’ on the place and in less than a year they closed up this business. It was a wife (she ran the food side of the business) and husband (he was the brewer) team business and they both lost out here.

Breweries should think long and hard before they decide to sell ‘off’ product.

Cheers!

 

pretty cool story...seems like some good folks over at black project

 

That's pretty cool, I love it when someone stands by the quality of their product.

 

I hate to say it but I've seen it firsthand where a brewery released a beer that they knew was bad. There was no question about it, it was discussed amongst the entire staff and ownership, and they went forward anyway. That takes balls in my opinion, and although I understand that there's money at stake it's like taking a piss all over your customers. The bright side? No one complained. That's what I was told. Or was it? Did those people who bought it not know what it was supposed to be like? Was that their first impression of the brewery? Or did they just not say anything about it and just never buy it again? Anyway you look at it, putting a less than perfect beer on the market says that you just don't care. So kudos to Black Project for fixing their problem!!!

And Black Project is not the only brewery to have seen this happen. I'm sure there have been many, many, many breweries that have faced this situation. Years back a large craft brewery I'm friendly with - everyone knows the name of the brewery and the smiling face of the guy behind it - had a batch that did the opposite, it just didn't take off. He was upset, and although it was at least partially about money, he mentioned that to me, it seemed he was more concerned about the beer itself! Somehow they made it right, just like Black Project, and it all went well.

There's a lesson to be learned here and I hope that the up and coming new breweries take heed, as well as those that are already established.

 

Reminds me of Deshcuttes Green Monster ( which I enjoyed)

 

I'm not familiar with how they did it specifically, but dumping bottles back into a barrel or brite tank seems like a poor decision with regards to oxygen pickup and sanitation.

 

Fool me once, shame on you. Fool me twice...

 

Ok, you guys just made me RTFA . This just happened to be a rare case where it would work, it seems. It's a spontaneously fermented beer to begin with, and it's already fermented out. Probably has a low pH, too.

 

Maybe the Aslin guys should read this.

 

As did I. Reminds me I still have two bottles in the old cellar. Need to pop one and see how its matured!

 

I don't know, I kinda like it when a brewery owner admits months later that he released a beer at a premium price that was, I don't know, let's say 65% as good as he wanted it to be. But hey, start your own brewery if you don't like it, right?

 

Didn't The Bruery knowingly sell infected beers in 2016? I thought I read a statement where they knew it was infected but some might find the taste to be desirable and knocked down the price a couple bucks.

 

GI could have just relabeled infected BCBS as a BA Cherry Stout! Seriously though, I wonder if any of the BCBS 2015 boxed sets they sent to China had infection issues, and if so how did they handle it?

 

They don't? Why not?

 

I liked the infected GI Matilda batch, a case where they did the right thing to release, IMO.

 

Wait....so no hazebros drinking while waiting in line? What a civil city.

I believe it was their BA 7 Swans A Swimming. I belive it said in the description as "Now with a funky taste".

 

"when their hyped beer turns out terribly."

Like when an IPA comes out tasting like OJ?

 

In this case it sounds like it just wasn't released until it was fixed.

Also, to the brewery's credit, they did sample a few bottles before the event, which were good, but others were found to be overcarbed in time to halt it's release.

 

The fuzz don't take kindly to line drinkin round these here parts.