The Craft Beer Boom Has Gone Flat

Discussion in 'Beer News' started by TheCrimsonKing, Aug 2, 2017.

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  1. Smakawhat

    Smakawhat Grand High Pooh-Bah (7,191) Mar 18, 2008 Maryland
    BA4LYFE Society Pooh-Bah

    If things are flat now, does this mean we'll stop seeing lineups and we can all stop talking about NE IPAs then? :stuck_out_tongue_winking_eye:
     
    meanmutt likes this.
  2. TongoRad

    TongoRad Grand Pooh-Bah (3,884) Jun 3, 2004 New Jersey
    Society Pooh-Bah Trader

    Exactly. So, in terms of looking at "craft" as an investment opportunity, like the article does, the growth seems to be slowing. However, if you're just considering the overall tastes of the general public, that aspect still seems to be increasingly moving towards beers with greater character than the industrial AALs.
     
  3. Haybeerman

    Haybeerman Pooh-Bah (2,614) May 21, 2008 Colorado
    Pooh-Bah

    That is a thing...the category has been declining at an increasing rate (but still represents more than 6 of every 10 beers sold). The acronym is actually ALL (American Light Lager)
     
    HoppingMadMonk likes this.
  4. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    AAL (American Adjunct Lager): Bud, PBR, Miller High Life, Coors
    Light Lager: Bud Light, Old Milwaukee Light, Miller Lite, Coors Light,

    (According to BA beer style listings...)
     
  5. nc41

    nc41 Initiate (0) Sep 25, 2008 North Carolina
    Trader

    Yep, most locals still just call it the Cannery.
     
  6. HoppingMadMonk

    HoppingMadMonk Grand Pooh-Bah (5,208) Mar 3, 2017 New Jersey
    BA4LYFE Society Pooh-Bah Trader

    A lot of intelligent posts about this. Taking beer out of the equation a lot of start up businesses fail in the first few years and a lot of times it was not doing enough planning. Also,I'm self employed and after building a business it always hits a saturation point. I can't grow much larger and if I had a steady 5% increase every year after becoming established I would be in fantastic shape.
     
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  7. errantnight

    errantnight Pooh-Bah (2,015) Jul 7, 2005 District of Columbia
    Pooh-Bah Trader

    As you mention before dismissing it, local focus is a nationwide trend. It's not particular to being from Vermont. You could go around to all 50 states, and in many states specific regions within those states, and find people who will argue that it is THEIR local focus that is particularly special and unique and awesome for being better at being locally focused than all those other local focusers.

    Anyway, I don't have a bone to pick, just thought it was worth a friendly eye-roll.

    Cheers from the most locally focused heartland of Iowa.
     
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  8. Haybeerman

    Haybeerman Pooh-Bah (2,614) May 21, 2008 Colorado
    Pooh-Bah

    I try not to take the BA too seriously since its primarily a political organization any more, so my bad - I go by the Beer Judge Certification Program since I use it regularly
     
  9. EvenMoreJesus

    EvenMoreJesus Initiate (0) Jun 8, 2017 Pennsylvania

    Actually, it is. Even though other areas might also be focusing on what is made locally, Vermont is, and really always has been, over the top in this regard.
     
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  10. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    BA (in this instance) = Beer Advocate (you know, this site!) :slight_smile:

    Sorry for being less than specific, confusingly vague, even!
     
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  11. MNAle

    MNAle Initiate (0) Sep 6, 2011 Minnesota

    By my experience, so is Oregon (where my daughter lives).
     
  12. EvenMoreJesus

    EvenMoreJesus Initiate (0) Jun 8, 2017 Pennsylvania

    I think the western US is pretty staunchly locavore, but, having never been to Oregon, I don't know if they're more so than the rest of the west.
     
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  13. Haybeerman

    Haybeerman Pooh-Bah (2,614) May 21, 2008 Colorado
    Pooh-Bah

    Brewers Association is of course what I was referring to :joy:. That made me laugh. Speculating, but I think Beer Advocate organized, simplified and either consolidated or more narrowly defined styles to make it easier for members to identify with preferred styles and to add beers. Since the ratings have more to do with how well a person liked or didn't like the beer (which is hugely important), it was probably a good move. I know I like reading what others think of the beer.
     
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  14. Haybeerman

    Haybeerman Pooh-Bah (2,614) May 21, 2008 Colorado
    Pooh-Bah

    I know in Colorado we are fond of our local beers - any ingredient in beer available here (though hops aren't as good as those in the more northern latitudes - like Oregon). AC Golden (owned by MillerCoors) makes all its beers soley from Colorado Ingredients; one, in fact, comes from just one part of Colorado; Olathe (pronounced O-la-tha - really Montrose County).

    Within 4 miles of my house there are 8 breweries, within 4 miles of where I work there are 7. Its super easy to buy local.
     
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  15. EvenMoreJesus

    EvenMoreJesus Initiate (0) Jun 8, 2017 Pennsylvania

    Indeed. Lived in Littleton (unincorporated Jefferson County) for almost 7 years. Where you at?
     
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  16. Haybeerman

    Haybeerman Pooh-Bah (2,614) May 21, 2008 Colorado
    Pooh-Bah

    Highlands Ranch (unincorporated Douglas County) - though its a Littleton address.
     
  17. Ranbot

    Ranbot Pooh-Bah (2,463) Nov 27, 2006 Pennsylvania
    Pooh-Bah

    While I admittedly have not been to Iowa to compare, Vermont's local-vore and local artisan history runs deep and long.

    FWIW, I'm not really cheerleading for VT, just stating a fact that the culture there is different. I know first-hand their [inwardly-focused] local mindset has benefits and negatives... Great local beer is a benefit, but other aspects of life sometimes not so much.
     
  18. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    That's true of their Colorado Native branded-beers but they claim that both Herman Joseph and Barmen Pilsner use imported Noble hop varieties (Barmen exclusively, HJ a blend of imported and "North American" hops).
     
  19. EvenMoreJesus

    EvenMoreJesus Initiate (0) Jun 8, 2017 Pennsylvania

    LOVE that beer.
     
  20. Squire

    Squire Grand Pooh-Bah (4,385) Jul 16, 2015 Mississippi
    BA4LYFE Society Pooh-Bah Trader

    I may relocate to the Front Range.
     
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