Equilibrium Brewery

The butthurt over not knowing there was a ticket system is over-the-top, even moreso from the non-OP, especially considering the guy only lost maybe 25 spots in line and still got beer. Sorry. You can acknowledge that while still saying the brewery can advertise it better. You act like it's egregious, but it's a minor error with a minor tweak to fix.

The butthurt over funding and not creating beer styles is just asinine.

 

You ignore that the person even admitted he was partially at fault. You are the one blowing things out of proportion to drive your personal agenda. Know it sucked for him but he did get his beer.

Let me guess. --- anti bottle share and anti limit change.

The llmit change is a subject where you can't please everyone. Before they switched to their current model, they didn't reduce the limits and certain people missed out of getting any cans, which was unfortunately, since some people came from far distances AND PEOPLE COMPLAINED. Then they adjusted their limits down AND PEOPLE COMPLAINED. Again they adjusted and made decreasing limits though out the line so everybody would get cans and the people who waited the longest would get the full allotment AND PEOPLE COMPLAINED ABOUT LINE CUTTING. Now they have numbered tickets for busy release and guess what happened? At least now the complaints are less but still exist because you can't please everyone. I personally think the latest model is the fairest.

As for the bottle share, I'm from the camp that people are free to do what they want as long as it is not hurting anybody else or making a mess that isn't being cleaned up. EQ makes sure that is not the case. No physical sign exists after the bottle share is over since everyone helps clean up. Sorry if this offends your personal sensibilities people seem to enjoy it. You don't have to join or even watch it since it is only in a designated area.

 

Haha, certainly not a fan or lurker. Too many trite comments for my taste but there are a few posts I have agreed with to my surprise. I assume you lack of an answer means that I was correct about your frequency of leaving Brooklyn for EQ.

 

He shouldnt have admitted anything because it wasnt his fault at all. Youre literally proving my point. EQ can do no wrong to you because they cater to your needs and give you free meat? The only people who complained when they cut limits were the ones who they coddle for showing up in the early morning demanding to be compensated for their time. Im not anti bottle share, i just dont get why people now feel the need to start them at every morning can release, then call it "culture".

 

You're ridiculous. Now you are objecting to him taking some responsibility at all even though he said it???

Would it be great if the brewery and everybody else put all the info on every week's posting all all social media before anybody came to any brewery? That doesn't happen in teal life and yet this brewery will probably remind people how their releases work. It isn't too much to expect from a non-newbie to ask how do people line up when so many people are not on the line yet there before he arrived.

You got to stop complsining for the sake of just complaining. If you make a valid point without exaggerating the facts, I'd agree with you. Again, it sucked for that guy but he didn't miss out on any beer.

 

Ah shucks you got me there detective - can’t slip anything by you man you’re too good!

And it’s ok - I’ve noticed you liking my comments in the OH thread. I like you too.

Anyway carry on. I’m going to sit back and continue to enjoy this elite level fanboyism

 

This rant is over there not being a sign to pick up a ticket and they adjust limits to make sure more people who show up get beer. Soak that in.

 

He's basically complaining that he didn't get close enough to us for one of us to point him to the tickets, which we routinely do for everyone who looks new to EQ when they walk up. Whoever has the tickets walks around to give them out, but I agree the ticket thing should have a sign somewhere at EQ to make it even easier.

 

Seriously @NiceBeerCans @IPAPolice - the one guy who complained about exploding cans and the one guy who complained about the line system (both of whom had even handed posts) haven’t responded in a day or more. If you want the “debate” to stop, simply avoid the Post Reply button (or the keyboard/pad in general)

 

I'm that way about rock concerts. I'm not against them, I just can't figure out why folks attend them and enjoy themselves and dance, then call it music.

 

Nice try. I didn't reply to either one of them until they posted the same stuff multiple times (try counting). You might consider following your own advice about posting. Seriously.

 

lol this took a super unexpected turn. I'm really unsure why some of you can't take constructive criticism of a business you're not even apart of, in a thread that exists to discuss all aspects of said business. You guys can bash me all you want, I really don't think I, as the customer, am wrong in any way in this situation. Could I have asked someone as soon as I got there? Sure. Could I have done better research including joining private Facebook groups to learn how the releases work? Sure. Could I have looked more "new" so someone would have approached me (because apparently non-employees monitor the crowd and teach people who are new the rules)? Sure.

It comes down to the fact that it's not the customer's job to "learn" how things works, in any business, and it's also not random unpaid customers jobs to make a business run. I will say again, I was not the only confused first timer. The entire end of the line was people just like me who were confused about the ticket system and wasted time waiting around for no reason. Could we have done better to prevented this? Of course. Should we have? No, I really don't think so. It doesn't matter how friendly the crowd is, it's not my job to bother people hanging out with their friends.

Also to the dude who claimed I "dragged" my girlfriend to the brewery, what's the point of devolving to ad-hominem attacks to prove no point whatsoever? I didn't drag her, we went together.

Handing out free food or letting people get drunk in your parking lot doesn't mean that a brewery is untouchable to constructive criticism. Yes I got my beer, yes this debacle probably didn't add too much extra time to my trip, but it also could have been easily avoided with some basic information sharing. I never claimed it was the end of the world, but it also wasn't fun. Have you ever been to a party sober? Now imagine that party is comprised of people you don't know who all seem to know each other, at 10am, in freezing temperatures, in a parking lot. That's exactly what it felt like. I don't think anyone would claim that that's either a) fun or b) the end of the world. My entire point was that this was avoidable with some basic steps the business should have taken.

 

According to OP, there were several people new to equilibrium at the end of the line because they didn't know how the ticketing system worked so it's not just one guy being standoffish about approaching the crowd.

Personally, I don't get why you wouldn't just ask one of the 100 or so people milling about how this works, but I also get that he shouldn't have to do this. This should be more clear to newcomers and relying on some random stranger to tell you what to do probably isn't the best way to go about running things. A lot of breweries (at least that I've been to) with lines like this usually have staff managing it.

Regarding doing "proper research", OP said he tried looking on social media and on their website and there was no mention of tickets. I know the FB group exists, but it's private and even then you have people regularly asking "going to EQ for the first time. What time do I get there?" and then people explain the ticketing system.

The lack of awareness was already acknowledged by Erik who raised it to the staff's attention, so it's kind of beating a dead horse at this point.

 

I wonder if @brandnewcardock actually mentioned it to the staff when he got to the front of the line. I bet he didn't and just posted his complaints here. If he did, I'm sure they would have apologized to him (which would have been enough if it was me) I personally feel people should address the business first (especially if you are there already and the owners are there too) before posting here on a separate site to bash. This is a less constructive method, imo.

Again, it sucked for you not knowing @brandnewcardock but you didn't miss out on any beer and now you are walking back on your own admission of partially your own fault? Thankfully @Xerlic pointed out that it "was already acknowledged by Erik who raised it to the staff's attention" This is how things really improve.

 

Sixpoint. The food isn't free, but it's usually someone local (AFAIK) so we're supporting the community with our dollars. No magnum raffles, but they share what's in the pipeline for us to try out. Free beer as well, nowadays it's 6 taps of tasters, can buy crowlers of (sometimes experimental) beers to share with friends. Heaters and tents on rainy days, which is probably pretty similar to EQ. Best part is buying the beer on the app 5 days in advance and not having to worry about any line, though. Get to spend more time hanging out with good people and learning about the beers Shane, Eric and crew are putting together. Pretty cool how some really good breweries are really trying to avoid the negative linelife culture that OH encourages, even if in different ways.

It's a shame everyone has gotten worked up and gotten all ad-hominem-y in this thread over the past couple pages. Could EQ have some signs saying "GET TICKET HERE"? Sure. Could noobs ask around? Sure. Is it the end of the world in either direction? Nope. Good to discuss brewery practices and make sense of it as a group of strangers on a forum, but given the tone, maybe it's time to discuss the beer and put on some forward-looking glasses instead of beating our heads against the wall?

 

I'm sure you answered this upstream, and I realize I shouldn't be so lazy not to look, but did you contact the brewery first before posting here? Or at all? Just curious if they responded, or not? And if I could be so nosy as to ask their reply (if any)?

 

Again, I'm unsure how discussing the ongoings of a brewery in a thread about a brewery is somehow egregious? Is there a rule on this forum that we can only discuss actual beer and nothing else? I'm almost certain that there would be way fewer posts here if that was the case.

Bolding this because I feel like it's all of a sudden very important: I did mention to the person who gave me my ticket that I got there at 10:30 and was just finding out about the system. I wasn't angry, I mentioned it as an off-hand comment while we were discussing the ticket system. He just laughed along with me. Was that person an employee or a fan? I'm not sure. Should I have also put in a formal complaint to the cashier on the crazy check-out line? Maybe. I apologize for not taking every possible step to ensure that this doesn't happen again.

 

I'm capable of counting (and reading). The guy posted on Sunday evening about his experience. He then responded to a response yesterday lunchtime. Both posts pretty even-handed and putting some of the blame on himself.

So I guess my question is why did tweedle dee and tweedle dum roll out the handbags towards the guy late last night / early this morning? Here are the dickish posts for reference:

But you're right - I'm also perpetuating this so will stop now.

 

2 fans!

Good luck dodging that well placed emoji.

 

Sorry if you took offense. I'm sorry you felt so helpless and lost. You're right the brewery could do better and will.