Other Half March 2018!

I'm pretty sure all OH line friends that even go to their $150 NYE parties are resellers. That's how they afford going to those things.

 

I am sure there are a large amount of those, but definitely not all of them. I have been to almost every release over the last 15 months and I am not a re-seller/mule. Neither are a good amount of the people I line up with every week. Although maybe I am just being naive.

 

I go to most releases as well, often by myself, so I've chatted with a lot of people. I'd say the majority of the people, at least in my area of the line, are not resellers, at least not on a large scale. Some have admitted to reselling a few 4 packs as a way to offset the time/cost of making the trip. In general, most people I've chatted with that max out or get large alottments are either buying for friends or trading.

At the same time, I've seen guys walking the line asking if people are getting their full alottments and if not, if they can give them money for their extras. Later, I see them with a stack of 8 cases while bragging to anyone that will listen.

 

Even though it's an issue, I still think it's overstated / applies to a minority. Because obviously we see/discuss the fbook/instagram/ebay posts about selling. People like you aren't posting "Lining up again for this week's week. Going to be drinking these beers at home with some friends. PM if interested"

 

Maybe I'm over exaggerating by saying "ALL OH line friends" but there are a good amount of shady re-sellers on those lines. And I'm not saying EVERYONE on that line is a reseller. I'm just talking about the dudes that checked in at the NYE party, posted selfies with Sam, Andrew and Matt and also post 2-3 full allotments every Saturday bragging about that #linelife. I haven't been on that line since 9/1 when they did a Friday release so maybe things are different now, but I got sick of seeing dudes walking around after they got their beers asking for cash only. So I'd rather get there around 11 and buy whatever's left after the line.

 

The guys on that group seemingly fill up their full allotments every week doing this.

As an out of towner that used to have a semi-consistent OH hookup, but now does not... I've half heartedly considered it, after crickets on multiple ISO: OH posts. I just can't bring myself personally to buy it from the re-sellers, but I can understand how some people do.

 

I've lined up for many releases for HVB, Treehouse, & OH with sole purpose of maxing out for my consumption with friends. I can care less about reselling this all over the US. I wouldn't even want to manage shipping beer throughout the states and making a few extra bucks. Everything I scoop is for my personal consumption. Im not a fan of mules bc i think they taint the experience for the one that line up for personal enjoyment. Im okay with trades tho....that makes sense if you want to try other non accessible breweries.

 

Given it's past noon already and nothing has been posted on IG, I'm guessing it's very unlikely Green Down to the Socks will be released today?

 

anyone try Light Therapy yet? Haven't heard much chatter.

 

Distributor margin is around 28-30%. Retail markup is around 30%. That sounds like 60% but it’s not. Also note that markup and margin are different concepts.Obviously there is variation but this is how most distributors and retailers work. The rough math is case price divided by 0.7 or 0.72 then times 1.3. Again, situations vary this is just a rule of thumb. You can take a little over half of shelf price and assume that’s what the brewery is getting.

Hope this helps cheers.

 

I messaged a few people just to see what they were charging. Florida Plates is going for cost +30, Stick Annihilation cost +20!! Pretty easy to see how the mules can go every week, charging those prices. Amazing people will pay that, crazy.

 

I could definitely see prices creep up to $30 per 4 pack soon. Just thinking about how much drafts cost per oz where most double ipa's at OH are $8 per 12oz; @ $0.67 per oz that's technically $42 per pack. And I know overhead costs are to be included, but honestly I do not think OH is that sophisticated financially that they've separated wholesale and retail income/expenses, etc..

That being said, it also makes a lot of sense for people buying from these mules; if they are paying $32 per pack I'm sure in their eyes its a deal!

 

So with only 3 cans being released Saturday (With Green Down to the Socks slated for Albany), is it possible that Florida Plates 2 is a double batch? @Kanger

 

With them ramping up their capacity I wouldn't be surprised if most batches were double batches going forward.

Also don't forget the last post still said "more to come"

 

probably an IPA

 

If it's only 3 cans, I'd expect the Alvarado collab to be a double batch, not Florida Plates.

 

Would OH punish the overnight re-sellers like this, I think not lol

 

We're almost at a point where breweries need to start doing background checks on their clientele

 

maybe OH can invent a system where they add a special blue dye that explodes in your face if the beer you're drinking cost more than 5% over the original purchase price. i have no idea how that would work, but the thought if it makes me happy.

ddh Hop Showers w/ mosaic is by far my favorite variant of the OG. It's tasting so good right now 4 weeks out.