The Veil Brewing - Richmond

So with the separate merch table, was it necessary to go through the can line before going to the merch table, or was there a separate line for merch? I would have liked one of those green shirts but figured you'd have to line up with can people like they've done in the past.

 

Yep you definitely had to go through the line to get any merch. And all the normal merch (non limited glasses, tshirts, whatever else they're selling these days) was sold with the cans. But after you got cans you'd scoot over to the right and buy the limited glass and shirts. I think this was just to try to speed the can line along for folks who weren't there for the special merch. Coulda been better but it was at least an improvement imo.

 

Kudos to The Veil for being ready for this week. I got in line at about 5:15 with maybe 50 people in front of me and was out by about 5:35. The low limits and increased staff is making for a very customer-friendly experience.

 

Remaining availability as of close Wed...
______________________________________
CANS
- Never Aloha3: 15 cases
- ImdonewithU: 20 cases
- redferrari: 15 cases
- '18 SF: 25 cases

BOTTLES (assume these are total bottles)
- Sauvage: 110 bottles
- BBA SF: 390 bottles

MERCH
- gold hand / hanky house stemmed glass
- white ink dual logo / fip side willi

SOLD OUT
- greenferrari
- BBA SF magnums
- Sauvage magnums
- baby blue anniv glass
- neon tri-logo willi


Expected Release today (Thurs)
- Apple Brandy Barrel Aged Sleeping Forever-13%-anniversary imperial Stout aged in Laird’s Apple Brandy barrels for 13 months
* 1,750x 500ml bottles; $17+tax/500ml bottle; 3x bottles per person

- Stolen Days-5.2%-blended mixed fermentation ales aged in wine barrels
* 600x 750ml bottles; $20+tax/750ml; 2x 750mls per person
* 20x 1.5L magnums; $60+tax/magnum; 1x magnum per person

MERCH:
- limited anniversary glassware color-way: SILVER

 

Remaining availability as of close last night (Thurs)...
_____________________________________________
- dieyoung: plenty
- AB SF: 800 bottles
- Stolen Days: 70 bottles

- white ink dual logo / flip side Willi
- gold hand / hanky stemmed house glass


Today's Releases
- Frederiksdal(Danish Cherry Wine) Barrel Aged Sleeping Forever-13%-500ml bottles and limited 1.5L magnums available(
* 1,750x 500ml bottles; $17+tax/500ml bottle; 4x bottles per person
* 20x 1.5L magnums also available; $60+tax/magnum; 1x magnum per person

- Raspberry All That You Are-5.6%-Spelt Farmhouse Inspired Ale aged on whole local raspberries-375ml bottles and limited 1.5L magnums available
* 900x 375ml bottles; $15+tax/375ml; 1x 375ml per person
* 70x 1.5L magnums also available; $70+tax/magnum; 1x magnum per person*)

- limited anniversary glassware color-way: RED

 

Hey folks, I haven’t been for any of the anni releases but it sounds like a shit show

How shitty will Sunday’s line be?

 

Keep in mind it’s 1pp, I don’t think I’ve been to a Veil release yet that had more than 300 people in line by opening.

 

I know part of this will depend on the hype sauce Monkish, et al bring but I was hearing 50 or so in line around 3 hours before open on Tuesday so I fear Sunday will be like the Trillium event.

 

What is Sunday?

 

I have also not been any this week and won't have time to get down this weekend but from posts I have been following I think the only full on shit show day was Tuesday. Other than that it seems like the past 2 days have gone rather smooth even with longer lines. They appear to be moving pretty quickly.

Keep in mind also that KY Reserve is $65 a damn 500ml bottle. Let's not forget those 2 $10/per glasses that are included to help justify that cost but how many people in their right mind will freely be dropping that much money for what amounts to $4.05.ounce (full cost) or $2.80/ounce if you subtract what the glasses should cost if sold separately..........I guess I better back track that statement. There will no doubt be people excited to do it but I'm not one of them. I would be more excited about the guest taps than bottle if I were going and be happy to try it on draft for the tick.

 

The line for bottles/cans/merch will be considerable but I'd be surprised if it's worse than any other day this week. The addition of all the crazy draft is an interesting factor and I wonder how many people will show up early just to grab pours but not bother with the bottle line.

The Trillium event I think was truly a learning event for them. Sunday will be tickets for draft pours, that cuts down on transaction time. Beers will be poured inside and outside. There will be a considerable amount of volunteer staff helping out. Veil will sell beer tickets to people in line ahead of opening so earliest in line should be able to just walk up and grab pours immediately.

It will be crowded to say the least. But I have faith they are going to do a great job of preventing the Trill shitshow from ever happening again.

Edit: word is full draft list should drop today.

 

**GUEST TAPS FOR SUNDAY**


Other Half Brewing Company:
-Triple Cream - 10% - Triple Dry Hopped Imperial Oat Cream IPA with lactose, tons of oats, Wai-iti, Kohatu, Ekuanot, Citra, Citra Lupulin Powder, and Galaxy

-The Green In Your Area - 8.7% - Imperial India Pale Ale with Galaxy, Simcoe, El Dorado, and Enigma

-Double Dry Hopped Mylar Bags - 8.5% - Imperial India Pale Ale with Amarillo, Galaxy, Citra, Mosaic, El Dorado, Citra lupulin powder, Mosaic lupulin powder, and Galaxy

-Double Dry Hopped All Citra Everything - 8.5% - DDH Citra Imperial Pale Ale

_____________________________________________________

Monkish Brewing Co.:
-Biggie Biggie Biggie - 10.2% - An El Dorado and Galaxy dry-hopped TRIPLE IPA!

-Rinse In Riffs - 8.4% - Double dry hopped version of "Bathe In Bass Lines” DIPA, overloaded with Galaxy and Citra hops.

-The Realness - 8% - DDH version of Really Real DIPA using the same hops, Galaxy and Amarillo!

-Black Kisses - 7.7% - Barrel-fermented saison with blackberries and black currants

_____________________________________________________

Tired Hands Brewing Company:
-Specialty Ale: Refreshing - 8% - Double IPA with oats, Galaxy, Citra, and Lemon Drop

-Saison Hands - 4.8% - Four-Grain Saison. Brewed with rye, oats, wheat and Cascade hops

_____________________________________________________

Jester King Brewery:
-Atrial Rubicite - 5.8% - Atrial Rubicite is made from well water, barley, wheat, hops, farmhouse, native yeast from the Texas Hill Country, souring bacteria and raspberries. It’s 5.8% alcohol by volume, has a finishing gravity of 1.005 and is 3.36 pH. It is unfiltered, unpasteurized and 100% bottle conditioned.

_____________________________________________________

Trillium Brewing Company:
-Plum Super Soak - 7.1% -
Super Soak: our Soak series amped up with a bigger malt bill, increased ABV, and twice the amount of fruit as Soak. While still sour, the higher ABV in Super Soak serves to moderate the lactic acid formation.

-Macaroon - 12.3% -
We teamed up with our friends at The Veil Brewing Co. to brew the latest iteration of our dessert stout line: Macaroon, inspired by the delicious coconut pastry of the same name.

Macaroon presents an inky, opaque black and leads with a rich, wafting nose of coconut, chocolate milk, hazelnut, and marzipan. A thick, creamy mouthfeel is complemented by flavors of Mounds bars, powdered chocolate milk, and a chocolatey hazelnut. Macaroon is decadent, rich and drinkable.

-Permutation 32 - 9.2% -
Permutation is our experimental series of small batch offerings, showcasing the unique visions and innovative concepts developed by our brewing and cellar crew.

Permutation Series #32 beckons with a powerful pineapple, melon, and orange creamsicle nose. A cantaloupe and pithy grapefruit palate with soft bitterness is complemented by a pillowy, full mouthfeel.

______________________________________________________

Bissell Brothers:
- Swish - 8% - Our Double IPA. Citra, Mosaic, Simcoe, Apollo.

***will be tapped after Swish kicks***
- Big Small World - 5.5% - Our first beer to feature a grain bill grown entirely in Maine, this APA also packs a globetrotting hop punch from Hallertau Blanc (DEU) Galaxy (AUS) and Motueka (NZL). The rise of beer as culture and art have enabled producers to source ingredients the world over, while selling the finished product locally, to a relatively small audience. It's a big small world we now live in, thanks to beer's newfound renaissance!

_____________________________________________________

Oxbow Brewing Company:
- Cavern - 6.5% - Barrel-aged/fermented blonde farmhouse ale spiced w/ cara cara orange juice & zest.

**will be rapped after Cavern kicks**
- BA Sasuga - 6% -Barrel Aged saison

_____________________________________________________
**Friendly reminder we will be open extended hours on Sunday April 22nd from 12-8pm!**

***We will be selling non-refundable drink tickets all day for the event that are only valid for 4/22 so please purchase drink tickets mindfully.***

 

I've attended most of Veil's major events and I know they do a good job, etc. I'm just afraid most of those draft options will be gone and bottles will be very hard to come by if the hype is at peak levels. I'm hoping for the best but expecting the worst and showing up around 4 hours before open because I hate myself.

 

Actually it was pretty smooth yesterday. Got there a little bit before 4 & they took our orders while in line. The line moved pretty quick once they opened, certainly faster than usual. Practically zero line for draft while I was there, a lot of people behind the bar.

Sunday could be rough though, a lot of people want to ensure the reserve.

 

I don't think it will be nearly as bad as you're expecting. As far as lining up early, I feel like you either get there early enough for magnums (4 hours might be early enough) or you just wait and make sure you get there early enough for coconut bottles, for which 1 hour early is probably safe. The draft options are ridiculous too, you probably won't get to try everything you want but there are more "wow" beers than "meh" beers on that list so I don't think all the good shit will be gone immediately.

 

Ive been the last 2 days and they have been incredibly efficient with the whole process. There were at least 5 people taking bottle orders supplemented with another 3 or 4 packing cases. There have been 5+ bartenders taking beer orders. I waited maybe an hour for bottles wed and no more than 4-5 mins for pours

 

Yeah, I expect it not to be terrible, but I'm hoping getting there earlier will allow me to have a lot more of the great beers I really want (mostly Monkish and OH). But yeah, I'm sure it'll all go fast. The tap list is surprisingly good.

 

Remaining as of close last night (Friday)...Posts in BTV have roughly 30 people already in line as of a little before 8am.
___________________________________
- dieyoung: plenty
- Raspberry All That Your Are: 325 bottles
- Fredriksdal (Danish Cherry) BA SF: 800 bottles



Releasing TODAY...

CANS:
~whiteferrari-8%-Galaxy/Citra
(approx 400-450x cases; $16.50+tax/4-pack; 1x case/6x 4-packs per person)

BOTTLES:
~Vanilla Sleeping Forever-12%-anniversary imperial stout conditioned on vanilla beans-500ml bottles and limited 1.5L magnums available
- approx 500x 500ml bottles; $20+tax/500ml bottle; 1x bottle per person
- approx 10x 1.5L magnums also available; $70+tax/magnum; 1x magnum per person

MERCH:
~limited anniversary glassware color-way: WHITE
~limited anniversary t-shirt color-way: BLACK W/ HOT PINK AND NEON YELLOW INK

 

This might be a first, there has to be around 300 people in line at the moment.

 

Aren't y'all supposed to be in church on Sunday morning?