Why wouldn't a brewer remake a highly rated beer?

Discussion in 'Beer Talk' started by bubseymour, Jun 7, 2018.

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  1. Dan_K

    Dan_K Pooh-Bah (1,980) Nov 8, 2013 Colorado
    Pooh-Bah Trader

    1) Don't think you can replicate your results from the first time
    2) Can't get the same ingredients or barrels you used the first time
    3) Always like to make new things instead of retreads
    4) Expectations are higher, so people are more likely to be let down

    On the other side, I know there are many brewers who get hounded to make their customers favorites again, and it's funny when they are just like "nah". There was a brewer in the Denver area who made a Belgian dark strong ale as a seasonal. It was probably the best beer they have ever made, it sold out fairly quickly, high ratings on Untappd and other places; and customers were clamoring for more. When I e-mailed the brewery if they were going to brew another batch, they basically said "nah, the brewer doesn't feel like it".

    I sometimes feel that businesses need to remember that without their customers they would be out of business. You MUST adapt to valid and useful customer feedback.
     
  2. Lahey

    Lahey Initiate (0) Nov 12, 2016 Michigan

    I was pondering this subject last night, an intriguing question. I did hear through a local business owner that m-43s strawberry variant was the result of a mistake in brewing that they may not know how to replicate. That's too bad, because that beer was probably the best non dark beer I've ever had. I don't see it losing luster like kbs, it was too good and of such a popular style.
     
  3. threeviews

    threeviews Initiate (0) Apr 18, 2011 Florida

    Ahh...the brewery, to distributor, to retailer conundrum. The age-old guessing game as to how much to make and how much will ultimately sell is the Achilles Heel of craft.

    @zid ...you couldn't be more accurate with that succinct statement.
    @EvenMoreJesus ...yes, the thread could very well be over, but...

    There is this delicate dance/game that wholesalers (i.e. distributors) play with respect to breweries and retailers. They can only go based on sales projections and from what commitments they get from retailers. Then, they report to the brewery that X number of cases are pre-sold. Brewery then says, "Great, we will then brew X amount to fulfill all of those orders!"

    It is only when the retailer is then stuck with out of code beer that they thought they would move based on previous sales...it is only then do they tighten the purse strings.

    I remember, (circa 2014) when pumpkin beers basically dominated the shelves from August to November...and now, they are hard to source. The Fear (Flying Dog) is my absolute favorite of that style, but now my local retailers are lucky to stock only 1 or 2 cases.

    If product on the retail level slows, than the entire process slows...just like a brewery. If no one is available to package, then no beer moves out of the cellar...no beer moving out of the cellar results in no tanks available to brew into. No tanks available = no production.

    Like every other industry, breweries need to keep production going and will therefore react to the whims of the distributor which (in The States, at least) largely dictates the ebb-and-flow of product.

    My 2cents.
     
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  4. rozzom

    rozzom Pooh-Bah (2,620) Jan 22, 2011 New York
    Pooh-Bah Trader

    Hindsight is 20/20. 7-8 years ago I’m skeptical that anyone foresaw any future luster-loss with KBS
     
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  5. jtodeasa

    jtodeasa Crusader (475) Nov 11, 2015 Connecticut

    Are we specifically talking about Good Morning here?
     
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  6. DVMin98

    DVMin98 Grand Pooh-Bah (5,125) Nov 1, 2010 North Carolina
    Mod Team BA4LYFE Society Pooh-Bah Trader

    I had guy tell me that he wasn't EVER gonna rebrew a beer because he didn't feel like he wanted to cook 20 lbs of bacon again...and the beer got great reviews.
     
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  7. Squire

    Squire Grand Pooh-Bah (4,385) Jul 16, 2015 Mississippi
    BA4LYFE Society Pooh-Bah Trader

    There's that too, sometimes the labor and effort involved simply isn't worth the trouble when the same amount of work can produce two or three batches of a lesser beer that's popular and sells fast.
     
    flaskman likes this.
  8. Ahonky

    Ahonky Initiate (0) Feb 13, 2018 New York

    I thought the thread "ended now"?
     
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  9. bubseymour

    bubseymour Grand Pooh-Bah (4,800) Oct 30, 2010 Maryland
    Pooh-Bah Trader

    The more I'm hearing comments the more I'm thinking that its just a brewer's preference not to remake it. Most of my 3-4 brewery examples I'm thinking were never distributed beers, just limited release/small batch experiments for on site consumption or carryout from smallish brewer. Ratings years later still puts the beer high on their charts but they never went back to make more. Probably brewer preference and/or mgmt. decision that isn't worth the time & money despite the customer love. 1 example was a wild ale that was spectacular, and I think there also is the risk of brewery infections that may come into play to not repeat if they don't have an isolated & sterile area/separate building for dealing with the "funk" altogether.
     
  10. SpruceFish

    SpruceFish Initiate (0) Jan 18, 2009 Washington

    I feel there are a lot of things to consider. I feel there is production threshold for beer to loose its "cult status". Treehouse for example seems the have the means to produce a large quantity of beer, but they keep it brewery release only, I think keeps their hype (for lack of a better term) high. And Founders for a example, once KBS became readily available (quality may have dropped) people kind of stopped caring about it.

    But then I also think of breweries like Floosmore Station's Wooden Hell is like one of the biggest whales of all time, but that seems to be the only thing that brewery is known for. I think they never remade that beer because the next batch would never match the same standards (yes I know it was just re-released). This also is the same with a lot of lambic and wild breweries sometimes blends and barrels are just well "magical" and its impossible to recreate something like that.
     
  11. bbtkd

    bbtkd Grand High Pooh-Bah (7,790) Sep 20, 2015 South Dakota
    BA4LYFE Society Pooh-Bah Trader

    Yeah, KBS cult status seems to have evaporated. Before 2017, in many markets you would be lucky to get a 4-pack or even a bottle. In 2017 they seem to have ramped up production, and it was easy to get a case if you shopped around. In 2018 they again seemed to have ramped up production, and here we are a few months after release, tripping over piles of cases in stores.

    It will be real interesting to see what happens in 2019. They would already have committed to 2019 quantities before 2018 hit the shelves. About the best approach might be to just make it year-round like BB, and cut the price. Or, after 2019, they may need to suspend production for a couple of years, or maybe consider variants. Either way, cult status is gone, and I expect that over time the ratings will drop.

    If they had only increased production slightly each year, they could have reached the sweet spot where it is still cult, and there is still hunting happening, but more people are laying hands on it and profits are up. What would happen to diamond demand and prices if a huge mine started producing 10x the current supply? Folks would move on to other gems.
     
  12. Yellowlt4

    Yellowlt4 Crusader (428) Sep 21, 2016 Texas

    And beer.
     
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  13. dcotom

    dcotom Grand High Pooh-Bah (6,637) Aug 4, 2014 Iowa
    BA4LYFE Society Pooh-Bah Trader

    If he needs a volunteer to cook 20 pounds of bacon, have him give me a call. 24/7/365.
     
  14. Lahey

    Lahey Initiate (0) Nov 12, 2016 Michigan

    You're a brave soul, that's a lot oof splattering grease. (Unless you're baking it of course...)
     
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  15. Squire

    Squire Grand Pooh-Bah (4,385) Jul 16, 2015 Mississippi
    BA4LYFE Society Pooh-Bah Trader

    Sounds like a job, I'll bring the beer.
     
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  16. Jacobier10

    Jacobier10 Grand Pooh-Bah (3,102) Feb 23, 2004 New Jersey
    Pooh-Bah

    Funny how that works!
     
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  17. bbtkd

    bbtkd Grand High Pooh-Bah (7,790) Sep 20, 2015 South Dakota
    BA4LYFE Society Pooh-Bah Trader

    With 3,352 reviews at the moment, it might take some time to drop, but I expect that if you just averaged the last few hundred you'll see it dropping.
     
    Ozzylizard likes this.
  18. DVMin98

    DVMin98 Grand Pooh-Bah (5,125) Nov 1, 2010 North Carolina
    Mod Team BA4LYFE Society Pooh-Bah Trader

    No tasting allowed :stuck_out_tongue:
     
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  19. dcotom

    dcotom Grand High Pooh-Bah (6,637) Aug 4, 2014 Iowa
    BA4LYFE Society Pooh-Bah Trader

    It never crossed my mind. For bacon, however, I believe that following a comprehensive quality control checklist.is essential.
    :stuck_out_tongue:
     
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  20. EvenMoreJesus

    EvenMoreJesus Initiate (0) Jun 8, 2017 Pennsylvania

    It would have, but we were waiting on you to provide us some much needed insight.
     
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