Budweiser sees big sales drop

Lol. they don't even use whole rice grains anymore

 

Or "high quality hops, like those from Germany's Hallertau region". Hallertau is a good hop varietal, and honestly, I can't think of many hops that are cheaper that can come close to the same character...

 

• Shifted the brewing of Beck's from Germany to St. Louis, alienating fans who said the taste was weakened.
• Laid off 1,400 people, or 6% of its American workers.
• Sold the SeaWorld and Busch Gardens theme parks.
• Made its labels smaller, the glass in its bottles thinner and cardboard packaging weaker.
• Used broken rice instead of whole grains in its beer, something previous management would not do.
• Cut the number of employee BlackBerry phones and told execs to start flying commercial.
• Cut purchases of high-quality hops, like those from Germany's Hallertau region, in favor of cheaper hops.

What a shit company. Laughable really.​

 

But the investors are happy!

 

being from st.louis, i noticed the lay offs first hand. a lot of locals were pretty upset about it, obviously

 

Do you have more to substantiate these opinions?
- Simplifies distribution.
- Lowers labor costs.
- Enables them to focus on what they are best at.
- All cut costs.
- Drinkers may not notice the difference.
- Why spend the money if you can accomplish something similar for a good bit less?
- Again, drinkers may not notice the difference.

I'm not saying all of my "analyses" are right, but those things are not necessarily bad on their face.

 

I thought I noticed a change in the hop profile of that last twelver of bud I bought! And hell, I refuse to drink Beck's after they moved it from Germany. Tasted like absolute shit after the move to St. Louis.

 

1. Cut Costs
2. ????
3. Profit

In all seriousness. . . Budweiser has been falling for awhile, people prefer Bud Light. I'd be interested to know what the sales of Bud Light is doing, in more detail than #1. Up? Down? Same?

 

All I can do is laugh....haahaaahaaa....surprised the bros werent forced to pull this post

 

I guess that's what happens when I don't read the article........I just assumed the headline was referring to the entire company. That makes the criticism even less facially warranted.

 

Still made $1.82 billion in profit. Imagine if your favorite local craft brewer made 10% of that, or it was applied toward better craft distribution.

 

Not surprised. Sucks people lost their jobs but macro is finally on its way out.

 

Interesting little dichotomy there.

 

My brother in law lives in the St. Louis area on the Illinois side. Recently I've been able to get him into some craft beers. I've introduced him to Lagunitas IPA, SN Celebration, Two Hearted Ale and some Three Floyds like Zombie Dust, Alpha King, and Gumballhead to name a few.

When I went to his place a few weeks ago we went to Four Hands and Perennial's tap rooms. He said that if InBev had never bought AB that he'd probably have never stopped being an AB guy. He said that's a pretty common sentiment among people in that part of the world who were always fiercely loyal to AB. Not anymore, and the craft brewing industry down there is taking full advantage of it. That's why a guy like him, who would have never tried local crafts, is now fully on board.

 

Anybody who thinks that the big beer brands are just going to stay idle while their market share decreases is an idiot.

ABInBev and MillerCoors (and others) are going to do anything it takes to stay profitable. If that means creating their own craft breweries or buying up existing ones, that's what they're going to do.

They are not "on their way out," they are just going to have to diversify to stay competitive.

 

SO WHAT. ZZZZZZZZZZZ

 

Yup, poor guys are gonna be under 90% of the beer drinking public soon if they aren't careful.

 

stole my words, otis.