Shock Top Lemon Shandy To Be Released

Discussion in 'Beer Releases' started by Jason, Mar 16, 2012.

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  1. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    ST. LOUIS (March 15, 2012) – Just in time for the warm weather months, Shock Top Belgian Wheat introduces its latest seasonal beer, Shock Top Lemon Shandy, which will be available March 19 through the end of July.

    Shock Top Lemon Shandy is a unique interpretation of a classic style – a refreshing and smooth wheat beer perfectly complemented by spices and natural lemonade flavor. At 4.2% ABV, Lemon Shandy will be available nationwide in six- and 12-packs of bottles and 12-packs of cans, as well as on draught.

    “For years, brewers around the world have experimented with fruit-flavored beer mixers, like shandys and radlers, which have been popular concoctions in Britain and Germany,” said Jill Vaughn, brewmaster for Shock Top. “When the temperatures start to warm up, you appreciate the added level of refreshment a lemonade flavor can bring to your beer, and Shock Top’s citrusy base provided the ideal starting point for creating this new recipe. We definitely stayed true to Shock Top’s wheat beer essence, while crafting a new flavor for adults to enjoy this summer.”

    The introduction of Lemon Shandy marks the first seasonal rollout for the Shock Top family in 2012. In 2011, Shock Top rolled out its first year-round line extension with Shock Top Raspberry Wheat, and its first seasonal with Shock Top Pumpkin Wheat. Year-round offering Shock Top Wheat IPA was introduced in February 2012. As the Shock Top family expands, it continues to grow in popularity, up more than 142% in 2011.

    Shock Top Belgian White is an award-winning Belgian-style unfiltered wheat ale, with a naturally cloudy and light golden color. Shock Top Belgian White is brewed with orange, lemon and lime peels and coriander, giving it a refreshing, smooth taste and a citrusy aroma.

    Visit www.shocktopbeer.com or www.facebook.com/ShockTop for more information.

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    #1 Jason, Mar 16, 2012
  2. beerFool28607

    beerFool28607 Initiate (0) Feb 22, 2012 North Carolina

    Fresh squeezed from our heirloom lemonade trees. :slight_smile:
     
    #2 beerFool28607, Mar 16, 2012
  3. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    Now they need to beat MolsonCoors to the punch and come out with the 1/2 lemonade 1/2 Iced Tea mixer shandy ... I'll be waiting for a consulting fee now. :sunglasses:
     
    #3 Jason, Mar 16, 2012
  4. rogueleonardi

    rogueleonardi Initiate (0) Jan 4, 2012 Ohio

    I think a collaboration is needed. Shock top summer shandy, and Coors ice tea need to get together.
     
    #4 rogueleonardi, Mar 16, 2012
    TheBrewo and Crazyale like this.
  5. tjensen3618

    tjensen3618 Maven (1,391) Mar 23, 2008 California

    That would make it an Arnold Daly?
     
    #5 tjensen3618, Mar 16, 2012
    gustogasmic and JrGtr like this.
  6. rogueleonardi

    rogueleonardi Initiate (0) Jan 4, 2012 Ohio

    hahaha, something like that.
     
    #6 rogueleonardi, Mar 16, 2012
  7. PleiadesUnite

    PleiadesUnite Initiate (0) Jan 25, 2010 Oregon

    The raspberry was VERY good, looking forward to the lemon
     
    #7 PleiadesUnite, Mar 16, 2012
  8. Blueribbon666

    Blueribbon666 Pooh-Bah (1,669) Jul 4, 2008 Ohio
    Pooh-Bah

    Hope it's better than Leinenkugel's Summer Shitty, I mean shandy...not that I'm much into these types of things but I'm always up for a try and someone left this stuff behind last summer and it was a lemonadey disaster HORRID stuff, drink a Mike's Hard you savage's don't make another shitty beer. Nothing could be as ridiculous as Michelob Ultra's fruity abominations to beerdom...pomegranate raspberry?? I have to say that Michelob's name has been forever sullied by AB, the one-time premium name in their line-up is now a catch all for their weak craft and even weaker crap "beers."
     
    #8 Blueribbon666, Mar 17, 2012
  9. zipper8650

    zipper8650 Zealot (549) May 10, 2011 New York
    Trader

    In the words of my cousin from England..."Shandy???....thats a ladies drink"...haha
     
    #9 zipper8650, Mar 20, 2012
  10. RKPStogie

    RKPStogie Initiate (0) Nov 4, 2011 Minnesota

    +1 that Leine's Summer Shandy is a disaster.

    As for Shock top Lemon Shandy...it will be ignored like all the rest of the "craft beers" that have an orange with a mow-hawk as their logo/mascot.
     
    #10 RKPStogie, Mar 20, 2012
  11. optophobia

    optophobia Initiate (0) Sep 29, 2006 Massachusetts

    Or you could buy a can of lager and mix it 50:50 with a can of Sprite / 7 up and voila you have a REAL shandy.... (and probably twice as much for the same cost.)

    Oh and shandy is a ladies drink as said above.
     
    #11 optophobia, Mar 26, 2012
  12. fritts211

    fritts211 Initiate (0) Feb 19, 2011 Tennessee

    Already dropped in Chicago... hooray...
     
    #12 fritts211, Mar 26, 2012
  13. jdauria

    jdauria Initiate (0) Sep 15, 2010 Massachusetts

    Do the lemons used to make these come from the ones Budweiser executives have been sucking on after seeing their latest market share drop? :wink:
     
    #13 jdauria, Mar 28, 2012
  14. davey101

    davey101 Pooh-Bah (2,360) Apr 14, 2009 Connecticut
    Pooh-Bah

    Finally! A shock top sour ale!
     
    #14 davey101, Mar 28, 2012
    Jwren5 likes this.
  15. Jwren5

    Jwren5 Initiate (0) Aug 26, 2011 Illinois

     
    #15 Jwren5, Mar 29, 2012
  16. JimmyW

    JimmyW Initiate (0) Feb 17, 2011 Illinois

    "crafting a new flavor for adults to enjoy this summer." Wait! New Flavor!! Something interesting I bet......oh, uh.....lemon? :confused: Wow, Shock Top. Breaking new ground by making your beer taste like lemonade. SHHHOCKING!!! :astonished:

    It's actually brilliant marketing. There's lots of people who enjoy icy cold lemonade and icy cold, easy drinking beer with little to no flavor when it's hot outside. Now they can have both in one cheap, easy to drink, easy to make, mass produced, over marketed, pseudo-craft beer. Plus, people love looking at fruit slices with sunglasses and mohawks!!! It's genius!

    These guys are innovators. I mean, what other brewery offers beer with flavors like orange or lemon or raspberry or pumpkin!? These guys use coriander!!! Does any other brewery do that? And now they're adding natural lemonade flavor. I wonder if they age the beer in lemonade barrels or maybe they grow they're own lemonade trees in the AB warehouses.

    Guess the stores will have to clear some more shelving space for this one. Just take away the Dogfish Head, Allagash, Flying Dog, Brooklyn, Founder's and whatever other descent craft beers that might be kicking ass in the market these days. Dicks!!!

    Not that I'm bitter, or anything. LOL
     
    #16 JimmyW, Apr 6, 2012
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