I can't imagine how this would even remotely be a concern for a brewer. What the hell am I missing here?
Water is super scarce on any space craft and brewing takes a lot of water. No one is interested in brewing in space yet. Growing food in zero g could be important, but I feel like that experiment has been done before. This is just PR for bud.
Just think about the potential for alien life to find that in space as the representative of what earthlings consider beer. We are doomed I tell ya!
Well it would be pretty accurate. Mass produced light lagers are by far the most drank beer by earthlings.
Coming soon: Scientists will study how RICE responds to MICROGRAVITY. I can't help thinking that they already have a Super Bowl "Frat Boys in Space" ad campaign in the works featuring a bunch of half-wit pseudo-comedians and a mind-numbingly stupid catch phrase. (How much can I sue them for if they steal my idea?)
The only location where their beer can't suck because there is no air pressure difference? I'll let that one sit here for a while...
Also look for their ads accusing Miller of doing microgravity experiments on high fructose corn syrup.
I think I'll let it pass. I really don't want to be the answer to the question, "I wonder which moron came up with this crap?"
I bet this isn't the first beer in space though. One of the hundreds of US, Russian, or guest astronauts had to have taken one up.
I've only read aboot wine and vodka since they are not carbonated. Carbonation seems to be a problem...up there.
Not likely upon the consumption but perhaps later? "Soda in space is a bit problematic. In micro-gravity, the light gas bubbles won't rush to the top of the liquid and escape. They will stay within the liquid. This means the astronaut will consume significantly more gas drinking a soda in space than one would drinking a soda on the ground." Maybe some 'extra' propulsion for getting around in zero gravity!?! Cheers!