Rogue releases White Whale Ale, infused with pages from the novel Moby-Dick

You forgot the best of all Whale BACON !!!

 

Blend this with Maple Bacon Ale, bourbon barrel age it, throw in some beard follicles, and we'll talk.

 

Oh my God, this is a serious thread........cannot believe what i am reading. Thought i had too much Hopzilla and hoponious uniin...

 

What chapter is it from? Is it from the "quarter-deck" chapter? That's the scene where Ahab makes the crew drink grog from a communal drinking vessel.

 

okay so let the "digestible novels" and "dick in my beer" jokes begin ....but seriously is there like a regulatory agency that might be interested in ink in a food product?

 

that would be sacrelicious...

not with DFH, they try to make an interesting beer with odd ingredients and it usually works out pretty well. This would be odd even for the folks that made a beer with prechewed corn.

 

Word is their next beer is "you can call me ale" infused with old NYC Yellow Pages & Paul Simon album covers.

 

Not to be confused with a white whale like Loerik or Wooden Hell.

 

What a gimmick.

 

That stuff was the worst beer i have ever had. Home brews included.

 

I don't have much to add, but I will be the 4th person to respond with "my name is not Shirley" even though the original statement wasn't directed to me.

 

I'd actually been thinking of picking up some Santa's Private Reserve once I saw some this winter, just for kicks. Now that I saw this thread, I'll see their sixer, think of the stupid marketing gimmick this was, and grab something else.

In other words, I would have likely purchased something, and now I won't. Plus I'll relate the stupidity of this to others, who already have marginal opinions of Rogue.

Not really sure how that can be spun into 'smart marketing'.

 

Because you're one man and your one purchase will be far out weighed by all of the people who go and buy one of these out of curiosity.

 

Right, I am one man - and as you said, I'm one man out of the demographic that they are trying to market to. As is pretty much everyone on this thread, where the consensus seems to be that this beer is a joke, and not to be taken seriously.

As I see it, the demographic has been met head on in this thread, and replied primarily negatively. So I still don't see the 'smart marketing' there.

 

You see Rogue going out of business anytime soon? They're doing something right.

 

There is no explination or backstory that can possibly mitigate the stupidity of this. However, we are all paying attention to them, so mission accomplished.

 

Bingo.

 

Is it just me, or does it seem like Rogue has made some kind of commitment to start porducing shit beers? I really don't understand what they are trying to achieve by releasing all of these crappy brews. It's like they're in the NFL shooting for first round draft pick.

 

Wait until they make their Ulysses themed beer...

 

This is simultaneously the stupidiest and most brilliant thing I've heard today.